The KFC Corporation is looking to set itself apart from burger-chain rivals encroaching on its turf with a major marketing campaign that entails serving chicken already dipped in a sauce of the customer's choosing.

As relief workers struggled last week to gauge the human toll of Hurricane Katrina, the market coldly assessed the financial costs, primarily a spike in already-rising fuel prices. While the higher price of oil was already factored into ad deals struck in the early part of the year, there are new concerns about the 2006 marketplace.

Ameriquest Mortgage Co., which sponsored the Super Bowl XXXIX halftime show will not reprise that role for Super Bowl XL, according to sources familiar with the plans.

The convergence of new and old media to chronicle and respond to the unprecedented natural catastrophe of Hurricane Katrina in the Gulf Coast region -- and increasingly, the entire nation -- is prompting a sobering reassessment of our high-tech quality of life, in good times and bad.

The United States Open tennis tournament, which got under way this week, appears to be aptly named - the blue-chip sponsors for 2005 are more open than ever to trying nontraditional methods to reach consumers. The marketers, which include American Express, Canon and I.B.M., are broadening their multimillion-dollar pitches beyond a longtime reliance on tried-and-true tactics like television commercials and print advertisements.

Nearly three decades after its first foray into the New York City newspaper market, Newsday is further retreating to its home base of Long Island by shrinking its presence in Manhattan and cutting its city staff by 45 editorial employees.

Rodale will cease operations of its Organic Style magazine as of the October issue hitting newsstands Sept. 20, according to the company.

Citing sensitivity over the real-life disaster unfolding on the U.S. Gulf Coast, broadcaster ABC has pulled its promotions for a drama series about a family coping with a fictional hurricane.

While pledging to exercise taste, television news executives said they won't shy away from showing graphic pictures of the grim aftermath of Hurricane Katrina.

Shona Seifert has turned in her "Proposed Code of Ethics for the Advertising Industry" as required by the judge who sentenced her in U.S. District Court. As part of her sentence, the former Ogilvy & Mather executive was asked to create a code of ethics for the advertising industry.