Fruit of the Loom will be the only sponsor in Life & Style's June 22 edition, the title's first single-advertiser issue. The underwear maker will use its free hand to boost its image with young women and promote its Fit For Me and Fresh Collection lines. "They see this as a perfect fit for their brand, and the idea of taking over a whole issue makes it impactful," says Ian Scott, president of advertising sales for the magazine's parent, Bauer. Apart from pages and advertorials, Fruit of the Loom will also supply a contest prize and sponsor the …

While it rarely comes close to the kind of ratings enjoyed by even the weakest broadcast shows, cable TV is actually among the hotter segments of the media business these days. Several reports show cable's ad growth outpacing the broadcast nets. One from TNS predicts the medium will gain 5.9% this year, compared to just 1.3% for national network. "Increasingly, ad-supported cable networks are getting a bigger share of prime-time ratings," says Brad Adgate, senior vice president of corporate research for Horizon Media. "And the ad dollars do follow the eyeballs." He says cable will probably continue …

A commercial for Trojan condoms featuring women in a bar surrounded by anthropomorphized pigs has been rejected for broadcast by both CBS and Fox. The tagline: "Evolve. Use a condom every time." In the spot, one of the pigs heads to the men's room and gets a condom from a vending machine, only to be changed into a handsome fellow -- and gets the attention of a previously indifferent blond. "We have to change the perception that carrying a condom for women or men is a sign they're on the prowl and just want to have sex," said …

The Wall Street Journal and USA Today are working on glossy magazines to distribute with their flagship papers, say various executives and media buyers. If they do, the projects will point to one of magazines' advantages in the digital age: beauty, fashion and other lifestyle advertisers are happier to spend money if their ads appear on thick, glossy pages. While the Journal's development process hasn't reached presentations or proposals, ideas now under consideration include Saturday delivery with the current weekend product. USA Today is farther along and is planning a fall rollout for a monthly to focus on active …

Jack Daniel's has signed a product-integration deal with AMC original series "Mad Men" and the net is working on several other similar deals as well. Arlene Manos, president of Rainbow National Network Advertising Sales, says AMC is working on two other pacts: "We have to make something happen in the next couple of weeks," she says. "The show is coming together rapidly." As part of the deal with Brown-Forman's Jack Daniel's, the spirit will be incorporated by name and placement in three episodes this season. And Matt Weiner, the show's creator, writer and executive producer, says he …

John Landgraf, head of cable net FX, can talk about the relationship between Shakespeare, Updike and his channel's programming -- known for bucking many current trends. With its low-cost production model, FX will bring out eight original series this year, more than any net has ever tried on basic cable. Ranking among the top 10 in basic cable prime-time among adults 18-49, FX goes with daring programming at a time when other channels have stuck with more broadcast-like fare. Among the standouts is "The Riches," which features a family trying to swindle its way to the American …

Burger King has rolled out a new TV ad that features Sean "Diddy" Combs late-night snack search and visit to the mansion of Burger King's chief executive, who greets him in robe and pajamas. In it, the CEO (played by an actor) takes Combs and Co. to a Burger King and opens it up for them. The spot is meant to illustrate some of the changes -- such as staying open late -- that the fast-food chain has made to help the brand overcome years of weak results. "We've cleaned up a lot of issues and really built …

Kevin Martin, chairman of the Federal Communications Commission, praises new legislation that would slap broadcast "indecency" standards onto cable programming while forcing operators to offer a la carte services. Backers of the Family and Consumer Choice Act of 2007 claim the law is necessary to help parents control what their kids watch. "In today's culture, parents are increasingly worried that their children are exposed to obscene, indecent and violent programming," said Rep. Dan Lipinski, D-Ill. "While there is no doubt that parents are the first line of defense in protecting their kids, clearly they need more help." …

Electronics retailer Best Buy has signed on BBDO, New York, to handle its $170 million to $200 million account. The shop topped out GSD&M and Crispin, Porter & Bogusky in a review. However, Crispin, already the agency for Best Buy's Geek Squad, will pick up some additional work in business development and in-store "activation opportunities." For years, Best Buy worked with a large in-house creative department. The 150 people at Best Buy Advertising will continue working on newspaper inserts, Hispanic advertising and loyalty marketing. "We believe this partnership with BBDO New York will enable us to support …

Kellogg plans to phase out advertising to kids under 12 unless the touted products meet specific nutrition guidelines for things like calories, sugar, fat and sodium. And the food behemoth will also stop using licensed characters or branded toys to promote their food -- unless it meets the same rules. The changes are set to roll over the next 18 months and will apply to about half the products that Kellogg sells to children worldwide, including Froot Loops and Pop-Tarts. But Frosted Flakes and Rice Krispies with Real Strawberries still make the nutritional cut, although too much salt …