Canada's Corus Entertainment and the NYC-HQ'd Hearst Corporation will bring Cosmopolitan Television to Canada in early 2008. First kicked off in Spain in 2000, the television version of one of the world's top-selling magazines for young women now exists in more than 20 countries, including Spain, Mexico and Argentina. In Canada, the 24-hour channel will be targeted to women 18-34 and be a national, English-language, category 2 digital specialty service.

ABC ditched airing original movies last season, but brings them back this season beginning with two high profile projects backed by Oprah Winfrey and Sean Combs. Oprah Winfrey Presents: "Mitch Albom's For One More Day" airs December 9 and "A Raisin In the Sun" airs February 25. "For One More Day" stars Michael Imperioli and Ellen Burstyn, and the adaptation of the play, "A Raisin In the Sun" stars Sean Combs, Phylicia Rashad, Audra McDonald and Sanaa Lathan, stars of the Broadway revival, and John Stamos. 2006-07 is thought to be was the first broadcast season …

Looking to grab a larger part of the Hispanic audience, Hyundai Motors North America tapped LatinWorks, in which Omnicom holds a noncontrolling interest, to handle its national Hispanic marketing and advertising work. A broadcast, print and online campaign debuts next month. The account is valued at $30 million. "Hyundai understands the importance of the Hispanic market and with the addition of LatinWorks as our marketing partner, we are strengthening our commitment to this community," said Joel Ewanick, HMA vice president of marketing, in a statement.

According to an SEC filing, Paul Allen, the controlling shareholder, is considering recapitalization or restructuring transactions that will reduce Charter's leverage. That may include taking the cable company private or a sale. Charter has engaged in asset sales in the past for this purpose. In 2006, the company sold cable systems in several transactions that netted $971 million, which the company used to reduce debt. Charter has loads debt, most of which does not mature until after 2010. Of the more than $19 billion in outstanding debt at the company, $65 million is due to mature by …

Those companies fretting about an economic slump need to think carefully before slicing their marketing spend, particularly the part for more unconventional advertising, says one agency head. That is the advice from John Osborn, chief executive of BBDO, a shop with clients that include Bank of America, General Electric, Target and FedEx. He urges clients to keep such budgets. If some see ads on cell phones -- or spending money on film contests -- as more of a risk than traditional media like TV, the returns could, in fact, be higher under a limited budget. "In tight economic …

Direct-to-consumer advertising of prescription drugs boosts sales and can help prevent underuse of prescribed medicines -- but it can also lead to overuse, according to a new study. Concerns about DTC ads have grown with the withdrawal from the market of some heavily touted drugs later found to carry major health risks, while the Food and Drug Administration has been attacked for lax enforcement of laws that regulate the ads. Total spending on pharmaceutical promotion jumped from $11.4 billion in 1996 to $29.9 billion in 2005. While ad spending soared 330%, it only made up 14% of total expenditures …

CBS has given Jerry Bruckheimer a pilot commitment that will have him joining "Sleeper Cell" creators Cyrus Voris and Ethan Reiff on a new one-hour adventure drama built around a team of treasure hunters, led by a former Navy SEAL turned archaeologist. Warner Bros. TV and Jerry Bruckheimer Television will produce the pilot while Voris and Reiff will write it. The idea is to create a show that is grounded in real-world politics and features the drama of reality shows, while avoiding cliches and cheesiness. Voris says he and his partner were struck by the idea of …

"Supermodel" and mother of three Heidi Klum will be the centerpiece of a new ad campaign for Jordache jeans. Ads, shot by filmmaker Brett Ratner at the Chateau Marmont hotel in Los Angeles, have Klum wearing classic Jordache skinny jeans; in one, she looks over a bare shoulder and brandishes a riding whip -- a nod to the brand's equine logo. "With her success as a supermodel, businesswoman and mother, Heidi embodies the sexy confidence that the Jordache brand is about," says Liz Berlinger, president of Jordache Enterprises. The 34-year-old Klum is currently host of "Project Runway" on …

"Dateline NBC" is trying to rebut a claim by an Esquire article that producers on its "To Catch a Predator" series tried to manipulate Texas cops into arresting a district attorney who committed suicide after being confronted by police last year. At the same time, the net faces a $105 million federal lawsuit filed by the man's sister, and one from a former producer who said she was fired because she questioned the ethics of "Predator." Adding to "Predator's" woes is ABC News, which is working an angle for "20/20" on the death of Kaufman County prosecutor Bill …

Sirius Radio struck a deal with Sonos to stream most of the net's channels, by way of the Internet into home stereo systems. Sonos has sold a wireless, multiroom system for playing consumers' entire digital collection of songs throughout their homes, with hand-held controllers that allow different music in different rooms. While Sonos won't carry the entire Sirius lineup, it will offer interested customers Howard Stern, Martha Stewart Living Radio, Cosmo Radio, Maxim Radio, Playboy Radio, four comedy channels and dozens of music choices.