The CW network is still reaching a young female audience that many competitors do not, but some media buyers are saying it isn't getting enough of them to justify its ad time premiums. And with a slow start this season, agency execs wonder if the narrowly targeted broadcast network can hold ground against rivals with shows that pull mass audiences -- including young women. For instance, at 9 p.m. Wednesday is the CW premiere of "Gossip Girl" that has drawn a lot of buzz and critical praise, but fewer viewers than hoped. The problem is that competing programs …

Twentieth Television is on the verge of a deal that would bring Donald Trump to daytime syndication, insiders say. The concept -- described as a hybrid of "Dr. Phil" and "Judge Judy" -- would feature Trump as the mediator for people with financial disputes. It could include spouses fighting over money, engaged couples thinking of pre-nups or even parents worried about their children's spending habits. The half-hour show is targeted for fall 2008 in early fringe and access time slots and would be shot from Trump's offices in New York. Neither Twentieth nor Trump is talking, and while …

"Viva Laughlin," a song-and-dance drama pulled such low ratings that CBS yanked it after only two times on air. Film star Hugh Jackman, executive producer and cast member, is among the casualties of the show, his second cancellation after CW's "Online Nation." The series, based on British hit "Viva Blackpool," drew just 8.4 million viewers in its debut -- less than the number watched the show preceding it: "CSI: Crime Scene Investigation." It fell further when it moved to its intended Sunday night time slot, with just 6.8 million viewers. This Sunday, it will be replaced by a "CSI" rerun …

Fox is rolling out its first 45-second trailer for midseason series "The Sarah Connor Chronicles" during game three of the World Series as part of a big promotional push for one of its top prospective hits. "This is the biggest campaign for a new midseason show in years," says Fox executive vice president of marketing and communications Joe Earley. "And I can't remember when we've started a campaign so early." The show is set to premiere Jan. 14, when Fox really starts its season with the return of "American Idol." And the net will heavily promote "Chronicles" …

Seiko will shell out $20 million in the next year to push the message that its watches are stylish as well as functional. The global campaign themed "Me," will break on TV next month and also run in November issues of magazines like InStyle, Lucky and Maxim. About half of the total spend will be in the U.S. "Seiko is a 120-plus-year-old company that has been known primarily for function, not fashion," says Les Perry, executive vice president for sales and marketing at Seiko USA. "We want consumers to know the Seiko brand now stands for image and lifestyle …

MySpaceTV is set to air its first original scripted show this week with the rollout of "Roommates," a fake reality series it hopes will be as successful as "Prom Queen." The net is co-producing the show, airing it exclusively and intends to respond to plot suggestions from MySpace users. "Users can suggest story lines, and we will take input from viewers from Seattle to Stuttgart who will have a say on where the show should go," says Jeff Berman, general manger of MySpaceTV G.M. The series, which has Ford as its exclusive sponsor, follows a group of college …

Florida cops have busted three Orlando Weekly ad-side employees on charges of promoting prostitution for their sales of classifieds to escort services. The newspaper -- a longtime critic of the city's Metropolitan Bureau of Investigation for its targeting of adult-oriented businesses -- also stands accused of racketeering and 17 counts of aiding in the commission of prostitution. Officials claim the newspaper assisted escort services to design ads that help shield them from law enforcement. But publisher Rick Schreiber calls the arrests "an outrageous abuse of process and an attempt to censor the First Amendment rights of a newspaper …

Nickelodeon has ordered four new live-action pilots, while also picking up additional episodes of comedy series "Just Jordan." Among the new projects are 'The Troop," about kids who protect the world from supernatural creatures; "All-Stars," a comedy featuring a group of best friends described as "The Little Rascals" meeting puberty; and "True Fashion." At the same time, Nick has picked up seven more episodes of "Jordan," bringing the second-season total to 20. The show stars Lil' JJ as a transplant from Little Rock, Ark., to Los Angeles who splits his time between school and working at his …

The editor of the Memphis Commercial Appeal says his newspaper entered "treacherous ground" when it pondered having Federal Express sponsor a series that is apt to include some reporting on the shipping giant. "I went to our publisher and said we have probably gone half a step more than we should have gone on this project," says Chris Peck. "It is treacherous ground when you start talking about having an advertiser in a section that has them in the reporting." However, no deal was ever finalized and the idea was canned after opposition from editors. The series, "Memphis and …

Fox sci-fi drama "The Sarah Connor Chronicles" will get a "Terminator" branding when it begins running Monday nights in mid-season. The series has been renamed "Terminator: The Sarah Connor Chronicles" and will premiere at 8 p.m. on Jan. 14 -- right alongside "24." Earlier, Fox had said the show would run Sundays, but plans changed after the net decide to extend "24's" seventh season into June. That meant the return of "Prison Break" to April, so both can wrap on the same night. "We came around thinking this is a golden opportunity to make "The …