NBC has told much of the staff of "The Tonight Show With Jay Leno" that they will be gone at the end of next week, following the program's writers' strike-induced shutdown. Leno refuses to cross the picket line, although the show may be back on the air Nov. 19 with guest hosts. "All sorts of things are being discussed, including guest hosts," says "Tonight Show" executive producer Debbie Vickers. "Our preference is that we return to production with Jay as host as soon as possible." The same timetable has been given to workers at NBC's "Late Night with …

Florida's Natural Growers, the juice processor with the eponymous brand,has a new ad campaign that touts its not-from-concentrate product as coming entirely from Florida.(Other top brands like Tropicana and Minute Maid mix in Brazilian juice with some from the Sunshine State.) "We're not saying they're any better or worse," says Walt Lincer, the vice president of sales and marketing at Florida's Natural. "We're just saying they're different." He does acknowledge that the new campaign wants to take advantage of consumer worries over the safety of imports in the wake of the lead paint in toys and poisonous …

XM Radio has rolled out a new channel dedicated to the music of Led Zeppelin yesterday that features the band's complete catalog, interviews and other unique content. As "XM LED: The Led Zeppelin Channel" launches, the satellite radio firm is also offering the U.S. premiere of a newer-issued two-disc soundtrack for the band's landmark concert film "The Song Remains the Same" that has six previously unreleased songs from its 1973 Madison Square Garden shows. The new station is just one of several milestones for the band, which is also issuing "Mothership," a 24-track re-mastered career retrospective while making …

Toyota's new ad campaign for the fuel-efficient Prius has ticked off the residents of Fresno, Calif.,the unofficial capital of the Golden's State's Central Valley. One spot implies someone would only stop in the city if low on gas, is drawing fire from residents, city officials and U.S. Sen. Dianne Feinstein. So Toyota has recalled the ad, which it now says was poorly conceived. Feinstein's letter to Shige Hayakawa, president of Toyota North America, expresses her '"profound disappointment with the current Toyota Prius advertising campaign which gratuitously insults the city of Fresno." So, Irving Miller, group vice president for …

Bank of America is rolling out a new, $35 million ad campaign to push its retirement programs as it delves into a business now dominated by specialty financial services companies. The effort, which is set to begin Sunday, targets about 16 million Bank of America customers near or already in retirement. It initially focuses on the bank's individual retirement accounts but will morph into a broader effort. "Americans' retirement needs are continuing to intensify due to longer life expectancy, rising health care costs and the lack of comprehensive, readily accessible guidance," says Jeff Carney, president of Bank of America's …

Kao Brands, maker of Jergens lotions and other products, has consolidated its media account at Interpublic Group's Initiative. With spending of $150 million on domestic ads last year-and $100 million through the first eight months of this one-Kao has left previous shop Media Kitchen out in the cold. "The media assignment move is the culmination of a strategy shift for Kao," says Judy Beaudry, marketing services director. "Kao elected to put media buying and planning together in one shop to simplify work on our business." Initiative had been the buying incumbent, and now takes over planning. Media Kitchen is …

Disney bumped up its third-quarter profit, with the help of ESPN and its theme park unit, although the company's CEO says the writer's strike could begin to pinch if it stretches out long enough. ESPN was the standout for the Mouse House--with higher advertising and affiliate revenue, along with more subscribers, while broadcast TV ended up in the red due to fewer syndicated sales the shutdown of a mobile phone service. CEO Bob Iger says he has yet to see signs that general economic weakness was hitting advertising (or travel), but the strike that began this week could squeeze …

U.S. Senator Byron Dorgan has introduced a bill to keep the Federal Communications Commission from moving on new media-ownership rules until next year while opening a separate proceeding on broadcast localism. The North Dakota Democrat's "Media Ownership Act of 2007" is co-sponsored by colleagues from both sides of the aisle, including Trent Lott, a Republican from Mississippi. The bill would require the FCC to have a 90-day comment period on any proposed media-ownership rule changes, while forcing it to conduct a separate look at issues of localism and diversity with the same comment period. Meanwhile, FCC chair Kevin Martin wants …

The writers' strike has pushed Fox to hold back its premiere of "24," which had been planned to come back in January. "The seventh season premiere of '24' is being postponed to ensure that 'Day 7' can air uninterrupted, in its entirety," the network says. Instead, mid-season drama "Terminator: The Sarah Connor Chronicles" will move from its Sunday 9 p.m. slot to "24's" Monday 9 p.m. time. That series will roll out Sunday, Jan. 13 at 8 p.m., and then move into its new regular time the next night. Fox has released a tentative schedule that would take it through …

While the shuttering of House & Garden came as little surprise to those who follow Condé Nast, it has led to speculation about which book may be the next to fold. It's generally believed that a mature magazine at the company needs 1,000 to 1,200 ad pages a year, and "if you're not there, you're not a business," says Condé Nast chief Charles Townsend. "You're just shuffling money around." There are a few other titles that don't meet that criteria, including Cookie, Elegant Bride, Men's Vogue, Golf for Women and Domino. But they may be exceptions, as Cookie, Men's …