Dell will air its first Super Bowl commercial this year, and the Texas-based computer maker will use the time to plug its altruistic side. Pushing a line of special-edition personal computers, the company is looking to raise money for AIDS treatment programs in Africa. The spot, set for the last commercial pod in the first quarter, features of crimson-red computers and a printer that Dell is now offering today in conjunction with Microsoft Corp. All sales of the special-edition products will help benefit a charity co-founded by U2 lead singer Bono to fight AIDS among women and children …

TNT has snagged exclusive cable rights to the Fox series "Bones," a show in its third year that stars a female forensic anthropologist. And while neither the cable net nor distributor Twentieth TV would talk about license fees, the range is thought to be between $400,000 and $450,000 an episode. TNT will get access to multiple weekly runs of "Bones" in the fall of 2009, but starting next week, the cable channel will also run it as a weekly series. Ken Schwab, senior vice president of programming for TNT and TBS, says the program fits TNT's profile …

A House panel probing the way prescription drugs are marketed has upped the pressure on the Food and Drug Administration, insisting that regulators explain their approval of a Lipitor ad starring artificial heart inventor Dr. Robert Jarvik. The House Energy and Commerce Committee had earlier written a letter to Lipitor parent Pfizer seeking an explanation for Jarvik's appearance in the ad, but is now asking the FDA to turn over records relating to its approval of the spot. In the ad, Jarvik says, "I'm glad I take Lipitor," but later noted he wasn't doing that when the campaign …

The Sci Fi Channel has snared the cable rerun rights to post-apocalyptic drama "Jericho" in a deal with CBS Television Distribution. The three-year pact gives Sci Fi the first and second seasons of the series, including an exclusive first run in basic cable for the first six months. The show will make its debut on Sci Fi debut with a four-episode marathon on Feb. 11, the night before the show's second-season premiere on CBS. "Jericho" will also be simulcast in high definition and will begin airing in a regular time slot at 10 p.m. Mondays beginning Feb. …

Belvedere Vodka is rolling out a new ad campaign featuring the work of avant-garde photographer Terry Richardson. Tagged "Luxury Reborn," the effort tries to capture "downtown mavens" and their nightlife. With both print and TV on tap, the campaign stars actor and director Vincent Gallo and music by RZA of the Wu-Tang Clan. "What's great about Belvedere is they wanted me to stay true to what I do," says Richardson. "They really allowed me to put my own spin on the campaign." Spending will be upwards of $20 million, nearly triple the budget of Belvedere's previous ad …

A new ad approach by the Chicago Cubs is designed to showcase the international breadth of the team's lineup. Focusing on individual players and each one's unique background, ads featuring Aramis Ramirez and Alfonso Soriano will use the flag of the Dominican Republic flag as a background as Ramirez's says, "They say hit 'em where they ain't. Well, they ain't on Waveland Ave." (The street behind the left-field bleachers at Wrigley Field, where fans gather to chase down home runs.) There also is an ad with pitcher Kerry Wood and the Texas flag. "It's a very international campaign," …

Heath Ledger's death has prompted the White House to postpone an event featuring George W. Bush that was supposed to promote a new ad campaign to prevent prescription drug abuse. The campaign follows a study released last month that showed a decline in illicit drug use by teens last year, but lingering popularity of prescription painkillers among the younger crowd. White House press secretary Dana Perino says, "We thought it would be better to postpone the event rather than run the risk of anyone thinking that we were being opportunistic in highlighting the issue." Ledger was …