Today NBC will announce the late-night lineup that has been in the works for 18 months. Jimmy Fallon, the former cast member of "Saturday Night Live" will be the new host of NBC's "Late Night" talk show in June 2009, following Conan O'Brien. Fallon is meant to appeal to young fans from his days on "S.N.L." But because Fallon is best-known for doing impressions and creating characters on "S.N.L.," some critics are already questioning how he will fare as a talk-show host, playing himself every night. The move sets off a musical chairs scenario. O'Brien has become …

A new study shows that A-list American business executives are surprisingly strong supporters of old media, and use traditional ads to guide business and personal purchases such as cars, vacations and electronics. The U.S. Business Elite Study conducted by Ipsos MediaCT, New York. shows that execs of medium and large companies watch network TV each day (70%) and read current issues of print publications (88%). Nearly half said they have made purchases based on TV spots or magazine ads, and that traditional ads lead them to Web sites. The findings are eye-opening, considering the "huge dollar volumes" …

The increased use of the Web is making vendors of traditional media become more accountable and efficient. When marketers can get a good sense of how many and what sorts of people are clicking on a Web promotion, they tend to press for something similar from TV. What metrics do top media buyers need in 2008? Last year's most-used word was "engagement"; this year's seems to be "granular." But lingo aside, the message is fairly clear. Rino Scanzoni, Group M chief investment officer, said he wants "more reliable consumer information in terms of product usage, product preference, that …

It was bound to happen eventually. A YouTube clip was the inspiration for a TV nature documentary. The film is National Geographic's "Caught on Safari: Battle at Kruger." David Budzinski, a tourist from Texas, recorded the scene of a herd of angry buffalo fighting off several lions and a crocodile to save a buffalo calf. His amazing video got more than 30 million hits when he posted it on YouTube, and last summer, the National Geographic Channel purchased the television rights. Last night, the cable channel aired its documentary deconstructing the drama. Several television channels -- including …

Gloom may haunt the newspaper industry in the United States and Europe, but business is reportedly booming in the developing world. In many emerging markets, increasing literacy rates dovetail with growing disposable income to create millions of new daily readers. As a result, new newspapers backed by governments, business moguls or international conglomerates are springing up everywhere from Rwanda to Tajikistan. Global newspaper ad spending will increase to $130 billion in 2010 from $125 billion in 2007, according to ZenithOptimedia. (This trend is reversed in the U.S., where newspaper ad revenue fell 7.9% in 2007, according to the …

Pundits like to claim that young people learn more about national and world news from Jon Stewart's "The Daily Show" than they do from traditional news sources. Journalism think tank The Project for Excellence in Journalism decided to test that premise. Their conclusion: To understand the jokes, viewers have to already know the news. "The show is not making jokes that you could understand if you're not watching the [traditional] news," says Tom Rosenstiel, project director. The Washington-based organization asked its researchers to study a year's worth of "The Daily Show" tapes. Rather than a news …