WRAL Raleigh, N.C., is simulcasting its regular mix of local news, syndication and CBS programming to a city bus equipped with receivers and two plasma screens. The station is claiming to be offering the nation's first mobile digital TV service. At the end of this week the reception equipment will be removed from the bus and shipped to Las Vegas for demos at next week's NAB Show. After the convention, four buses in Raleigh will be equipped for mobile as part of a test on reception quality and consumer interest, says WRAL owner James Goodmon. Goodmon says …

Steven Brill, a media entrepreneur who founded Court TV and the magazines American Lawyer and Brill's Content, has launched a company to help newspapers charge for stories online. The start-up, called Journalism Online, will build and license a payment system that will allow newspapers to charge for content on the Web. Brill is joined by former Wall Street Journal publisher Gordon Crovitz and former cable executive and media investor Leo Hindery. The start-up has retained law firm Boies Schiller & Flexner to negotiate licensing agreements with search engines and portals on newspapers' behalf. The company plans …

Clear Channel Radio has expanded the local community affairs policy for its stations. The new plan includes more charitable partnerships, more time for PSAs, better time slots for local public-affairs programs and 24/7 access to station management for local officials. This year the FCC has mulled several new "localism" proposals for broadcasters, including requiring TV stations to set up community advisory boards to consult on programming. Practically out of the FCC playbook, CCR will now establish "local advisory boards" in all of its markets. Going forward, CCR stations must air 12 minutes of PSAs daily and 84 …

PRWeek is not changing its name, but the print publication will become a monthly starting June 1. The last weekly print issue will be the April 27 Agency Business report. The magazine will also cease offering free online content and will offer a subscriber-only weekly online edition starting May 1. The online package, updated on Fridays, will be feature-driven, retaining popular elements of PRWeek's current weekly print offering, along with videos, blogs and other interactive material. Compared to the weekly print magazine, the monthly PRWeek will contain more editorial content, deeper analysis and more interviews and features …

Worth magazine, which has catered to the ultra-affluent since 1992, will be relaunching with a controlled circulation of 110,00 big-city households that are worth at least $2 million. Everyone else has to pay $20 per issue at the newsstand. Sandow Media, which bought Worth from CurtCo. Media last year, has overhauled the title's design and its business model. The bimonthly publication will be smaller, with thicker paper, more photography and a matte finish. It is lead by editor Richard Bradley, co-founder of George, and publisher Patrick Williams, who came from The Economist. Worth's national advertisers pay between $12,000 …

Martha Stewart Living Omnimedia will pay founder Martha Stewart at least $2 million a year for the next three years. Stewart will also receive a $3 million payment for signing the contract extension and could earn a bonus of up to $1.5 million for each of those years, per an SEC filing. Stewart's 2008 pay package was valued at nearly $3.7 million, including a $900,000 salary and stock-option awards valued at $1.9 million. She also got $3.25 million under a separate license agreement. MSLO has posted operating losses for four out of the last five years, including 2008. …

News Corp. is creating a new operation that will allow its worldwide properties to share editorial content and resources. The goal is to increase collaboration and cost savings among its global network of journalistic brands. John Moody is leaving his job as executive vice president of news editorial for Fox News to oversee the new unit. He reports directly to Rupert Murdoch, News Corp. CEO. Moody will work with news chiefs across all of the conglomerate's news properties, including The Wall Street Journal, "to improve news-gathering efficiencies and identify areas of cost savings." He will also investigate the …

Young & Rubicam has forged a global strategic alliance with in-store marketing specialist Mars Advertising. The agencies share clients such as Pepperidge Farm and Campbell's. The alliance will enable WPP Group's Y&R to offer retail marketing services to its clients and will give Mars, an independent agency, access to a broad array of potential clients. Initially, the focus will be on North America, but alliance is expected to eventually go global. Working with Mars "in an current economic environment where all eyes are on the shopper, protects brands from competing solely on price, while offering greater values," …

Pump Media, a digital out-of-home media network at the gas pump, is turning its audio and video LCD screens into touch screens, so viewers can interact with the content. Two stations in Los Angeles are serving as a test. Plans are to roll out the touch screens to 100 stations in four large California markets. The screens play ads and include a row of buttons at the bottom of the screen that the consumer is invited to touch for directions, traffic, lotto, news, a menu for a local restaurant and to get coupons. Motorists can also make purchases …

"The Closer" is the linchpin of TNT's challenge to broadcasters, as TNT gets ready to unveil three nights a week of original prime-time programming. Recently, sibling cable outlet TBS also unveiled plans for more original content, starting with a new late-night talk show featuring comedian George Lopez. "Compared to broadcasters [such as CBS and NBC] that are scaling back, we are continuing to build and invest," says Linda Yaccarino, senior exec at Turner Entertainment, parent of TNT and TBS. Some ad-buying executives remain skeptical. "These cable shows are hardly on par with network programming," says Don Seaman, …