TV stations interested in multicasting have many networks to choose, offering everything from Spanish-language programming to popular movies. Now there's one more -- the Cool Music Network -- an eclectic music video service cutting across genres like the Jack FM radio format. Journal Broadcast Group is running the network on three stations and plans to add it to its remaining stations soon. Sinclair Broadcast Group has also cut a deal to roll it out on 34 stations starting June 1. The Cool TV hopes to succeed by leveraging the company's "on-location, on-demand" business of selling recordings of concerts to …

FoxSports.com is making a serious run at ESPN.com's online dominance by turning its Web portal into a virtual cable channel, with hourly streaming of a live daily sports news report beginning Monday. The strategy also reflects an aggressive effort to integrate televised and online content -- at least as far as selling advertising is concerned. Called Fox Sports Flash, will help the network in its effort to sell ads during the broadcast television upfront, especially since the programming will be so closely integrated with its broadcast programming. Digital sales teams will offer ad packages, with in-show sponsorships, product integrations …

Headed into the upfront, ABC has to decide how to replace the trio of shows that revived the network six years ago -- "Lost," "Desperate Housewives" and "Grey's Anatomy." ABC is down 7 percent from last year among adults 18-49, according to Nielsen, and is tied with NBC for third this season. ABC drama pilots receiving big buzz include "No Ordinary Family," starring Michael Chiklis as head of a family with supernatural powers; "Detroit 187," with Michael Imperioli as a homicide detective; and "Body of Proof," with Dana Delaney as a neurosurgeon. On the comedy front, "Mr. Sunshine" stars …

Dish CEO Charlie Ergen is prepared to shut down the DVRs if a court sides with TiVo in a patent-infringement case. The alternative is to pay TiVo, a pioneer in DVR technology, licensing fees. Sanford Bernstein analyst Craig Moffett said that 7.3 million DVRs could be affected and that the cost to replace and shut down the boxes could run close to $3 billion. Moffett noted that $3 billion is significant given Dish's market value of $10 billion. He also said that Dish could lose millions of customers in weeks if the DVRs were disabled. TiVo sued Dish in …

U.S. health officials will encourage physicians to report misleading promotions from pharmaceutical salespeople who pitch medicines in doctors' offices or over dinners. The effort wants to increase regulators' reach into the largest area of prescription drug promotion -- the private contacts between drug company salespeople and prescribers, says Reuters.   The law requires prescription drug marketing to be truthful and balanced. Food and Drug Administration staffers routinely check ads on television or in magazines or medical journals, but it is tough to track closed-door pitches. Starting this month, the FDA staff will set up booths at major medical conferences …

On the verge of pilot pickups, Twentieth TV is shaking up its executive ranks with Patrick Moran stepping down as head of development and Michael Thorn taking his role. Thorn will report to the studio's executive vice president of creative affairs, Jennifer Nicholson-Salke. Thorn is currently with Marty Adelstein's Lost Marbles TV. Thorn worked on MTV's "Teen Wolf," and 20th's "Supreme Courtships" and "Cop House." Previously, he worked as drama development head at NBC where he helped develop series like "Heroes" and "Friday Night Lights." "Twentieth is the home of the most creatively adventurous dramas in TV like …

Federal regulators are endorsing Hollywood's efforts to let cable and satellite TV companies turn off output connections on the back of set-top boxes to prevent illegal copying of movies. The decision by the Federal Communications Commission, announced late Friday, is intended to encourage studios to make movies available for home viewing on demand soon after they hit theaters or even at the same time. Bob Pisano, head of the Motion Picture Association of America, said the FCC's action will give consumers "far greater access to see recent high-definition movies in their homes." But critics warned the blocking technology could …

Trifecta is teaming up with reality king Mark Burnett to create, produce and distribute "One in a Million," a reality-themed singing competition for daytime TV in fall 2011. Each day, the half-hour strip will pit four contestants against each other in a singing competition. Each day's winner, decided by three judges, will go on to a Friday competition where a weekly winner will be determined. Each month, the weekly winners will go on to a semifinal competition. One winner from that group will go on to the finals, which will air the last week of the 33-week season. …

Discover Magazine is for sale; the first round of bids are due Monday, May 17. Discover Media CEO Henry Donahue says company is cash-flow positive, and a "range of options" are being considered-from an investment to expand the company's digital platform to an outright sale. The prospect list is fairly extensive and he says about two-dozen companies have expressed interest in seeing the offering memorandum. Discover magazine was purchased in 2005 from Disney Publishing by Bob Guccione Jr. for an estimated $15 million. Guccione formed Discover Media LLC specifically for the deal, and had intended to make more acquisitions. …

John Malone, chairman of Liberty Media Corp., says the Federal Communications Commission appears to be acting in the interests of Silicon Valley and major Internet companies in taking a more aggressive stance on Internet regulation, reports Dow Jones. FCC Chairman Julius Genachowski announced he'll begin a process to reclassify broadband service as a telecommunications service, subjecting the Internet to some of the same oversight as telephone services. The move raised concerns in the cable and telecom industries that the FCC will take too strong a regulatory hand with the Internet, damping investment and innovation in the business. Support for …