Arbitron SVP/Marketing Bill Rose and VP/Diary & National Product Management Brad Feldhaus explained Project Leapfrong, an "experimental approach" to measuring midsized and diary markets by using Web and mobile surveys instead of paper diaries. Feldhaus told Radio Ink that Arbitron was attempting to "set up a survey process that's more in tune with the preferences of the population. If they can reach their diary on their smartphone, effectively it's always with them."

The glossy magazine empire has agreed to move from its current Times Square location to 1 World Trade Center in 2014, thus "giving ground zero a much-needed corporate anchor with a proven ability to attract other businesses," writes Charles V. Bagli in The New York Times.The deal was clinched after an extensive courtship period that "included involved reams of traffic studies and security discussions, to ensure that its black cars (more than 100), its racks of designer dresses and its well-shod executives would be able to pass swiftly each day through the police-imposed security zone that is to surround the …

Harry Sloan and Jeff Sagansky, former MGM and CBS Entertainment heads respectively, have raised about $190 million to create the Global Eagle Acquisition Corp, which will invest in and operate entertainment and media businesses with "high growth potential," according to The Hollywood Reporter's Alex Ben Block. This is "one of the largest public offerings for a new entertainment company in at least three years," Block writes.

Tablet users spend more time reading publications than readers of newspapers on the Web, according to TigerSpike, whose clients include The Economist. "Average app engagement time is 30 to 34 minutes,"according to the agency's managing director, Nic Newman. "Page views is five times the average for the publications consumed on the web," Newman says.

New York magazine does a good job of saluting the network upfronts with a giant section on TV showrunners, including interviews with Robert and Michelle King from the critically acclaimed "The Good Wife" (who say of their eponymous character: "And yes, we always want her to push herself towards the 'Grey's Anatomy' choice of, you know, get laid. You've been restrained all this time - go get laid.") We especially like the roundup of the idealistic ideas the showrunners had on "one thing I'd change about network TV": from varying the length of shows every week to hiring "development …

Netflix's streaming service now makes up the single largest component of data traffic -- almost 30% -- on North American broadband networks, replacing BitTorent in that role, according to Sandvine's latest Global Internet Phenomena Report. That would be good news for Hollywood studios, "which have spent the last several years trying to combat the spread of their movies on peer-to-peer networks like BitTorrent" but "BitTorrent traffic isn't actually going away," writes Gigaom's Ryan Lawler. "P2P filesharing only saw a marginal drop in share, from 19.2 percent in the fall to 18.8 percent six months later."

A little over a week after it lost its latest CEO, Oprah Winfrey's cable network OWN announced a slate of four new shows set to debut in June. They include a reality show called "Unfaithful: Stories of Betrayal," which tells the story of couples grappling with infidelity, and a makeover show starring Carson Cressley, the fashion expert on Bravo's "Queer Eye for the Straight Guy."

Satellite TV giant Dish Network founder is stepping down from his post of president and CEO to focus on the role of chairman instead. Former Sirius Satellite Radio boss Joseph Clayton has been named president and CEO, effective June 20."Wall Street analysts in first reactions suggested Ergen likely wants to focus on bigger-picture issues and the strategic vision for Dish after the recent acquisition of video rental firm Blockbuster, a patent litigation settlement with TiVo and the acquisition of a broadband provider that has had industry observers guessing about Ergen's longer-term strategy," writes The Hollywood Reporter's Georg Szalai.

Yesterday NBC and its affiliates arranged the details of an optional agreement in which affiliates allow the network to handle retransmission consent negotiations for them. NBC affiliates board chairman Brian Lawlor described it as "a brand new kind of deal," that "completely changes the network-affiliate model."

In the wake of launching a European print edition of Forbes magazine, Forbes Media Chairman and Editor in Chief Steve Forbes also discusses the company's profitability from its online strategy, noting that "digital revenues from Forbes.com now account for 50% of Forbes magazine's total revenues," according to the British newspaper The Telegraph. Forbes said that the company may also experiment with paywalls and micro-payments in the future.