• NYTimes.com Adds UGC Wedding Announcement Videos
    In the New York Times' latest foray into Web video, its Web site will be adding user-generated video for Style section write-ups on engagements, starting Sunday. A boon for the voyeurs among us: now we can check out couples' body language to see who is more lovey-dovey -- and who's actually reluctant to face the altar.
  • Saving Funny Headlines In The Age of SEO
    Here's a fun piece about the copy editor's lament: that the witty, often punny headline that worked in print newspapers is invariably changed to get more hits online when a story goes to the Web. Editors are taking various approaches to this dilemma, though. Some are not giving up up the funny head, choosing to go after more discerning readers with wit rather than chasing pure reader volume.
  • Chuck, Hugh: Updates On Upfront Rumors
    A Brit movie star on a TV show? How likely is that? But if Hugh Grant does in fact opt in to "Two And A Half Men" next year, as rumored, we gotta assume that he'll be showing his arrogant, assholy side rampant in "Bridget Jones," not the shy goofiness he exhibits in "Four Weddings And A Funeral," right? Otherwise Grant would be too much like the loser character played by Jon Cryer on "Men."And, oh, yeah, it's been reported in several places that "Chuck," the nerd-spy show that's been on the edge of cancellation many times, has in fact …
  • Online Audiences: Cable News Sites Beat Most Major Newspaper Sites
    According to ComScore metrics for the first three months of 2011, Web sites for cable news channels are attracting many more U.S. visitors than sites for most major newspaper brands. No. 1 is CNN.com, with nearly 8.5 million unique U.S. visitors each day. Then there's MSNBC.com, with 7.4 million unique daily visitors, followed by NYTimes.com's 5.5 million. "But Fox News.com - which had not always been noted for its robust digital presence - beat out sites for the Washington Post, the Wall Street Journal, the New York Daily News and USA Today," notes NPR's Media blog.
  • 'Penthouse' Publisher Makes Another Try For IPO
    Penthouse publisher FriendFinder Networks Inc. -- which was thwarted in its bid to buy rival Playboy Enterprises last year -- tried again for an initial public offering on Tuesday, raising $50 million to repay some of its debt, according to Reuters. The company, which also operates such social networking websites as AdultFriendFinder.com and BigChurch.com, had filed for an IPO of up to $460 million in 2008, "but later cut the sale in half. Last February, it indefinitely shelved plans for the sale, citing market conditions."
  • European Court Rejects Limit On Celebrity News
    In this age of celebrity journalism, how much privacy are public figures allowed? That issue is discussed at length in this New York Times piece dissecting a case before the European Court of Human Rights. Max Mosley, a Briton and former president of the governing body of Formula One auto racing, made a legal bid "to require news organizations to notify the subjects of articles before publication." That bid was defeated because it would have had a "chilling effect" on free speech, according to the court.
  • Should iPad Magazine Ads Cost Less Than Print Ads?
    Yes, argues Marketing Pilgrim's Cynthia Boris: "Publishers want advertisers to believe that a New Yorker subscriber is a New Yorker subscriber and his eyeballs are worth the same chunk of change whether he's reading the magazine on paper or on a screen. I'm not so sure. It seems to me, that if you want advertisers to get on board with what is little more than an experiment at this point, you have to cut them a deal." Also weighing in for lower digital ad rates is the fact that for magazines, ad prices are based on circ numbers, "and we …
  • Fox Study: TV Spots More Engaging Than Online Ads -- Multiplatform Best Of All
    Want consumers to be truly engaged with your ads? Then combine TV and online messages. "Especially if Web content is related to the TV experience," using both will provide "maximum brand equity," according to a biometric study conducted by Innerscope for Fox Broadcasting, writes Broadcasting & Cable's Jon Lafayette. Of course, Fox Broadcasting offers both Web and TV advertising -- so it is publicizing the study as part of its upfront presentation. Also interesting to TV folk is this result: When watching TV ads only, viewers were 38 times more engaged than they were when experiencing online ads.
  • HBO Goes Mobile Without Key Distributors
    While HBO recently added a mobile version of its HBO Go service, an online portal that allows streaming of its series for cable customers, it is still hampered by its lack of carriage agreements for mobile service with two major operators: Time Warner Cable and Cablevision. "The cable companies may be unwilling at this point to launch a service that competes for users with their own digital platforms, or they may be seeking new content rights for HBO or other programming owned by Time Warner," writes MarketWatch's Nat Worden.
  • Comcast Subscribers Now Hooked Up To Genuine TiVos
    Comcast Corp. will now offer TiVo versions of digital video recorders to its subscribers -- rather than trying to bring its own version of the DVR to market, according to the Philadelphia Business Journal. Viewers in the San Francisco Bay area will be the first to use use TiVo's Premiere set-top boxes, with other markets to follow.
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