With just a few weeks to go before fashion mags close their all-important September issues, media buyers are playing a game of chicken with a wait-and-see attitude, writes Amy Wicks in Women's Wear Daily.  Brands, increasingly becoming their own content generators, want the print pubs to ramp up their mobile, social networking and e-commerce elements.  Meanwhile, publishers are obsessed with their new iPad apps.  Wicks speaks with MediaVest buyer Robin Steinberg, Condé Nast chief marketing officer Lou Cona, Elle's new publisher Kevin O'Malley, and publisher Nina Lawrence of WWD's sister publication W.

Tribune Broadcasting's Antenna TV and Weigel Broadcasting's Me-TV, two over-the-air multicast channels airing shows like "Three's Company," "Perry Mason" and "Burns and Allen," look to move into the classic TV niche largely vacated by cable nets TV Land and Nick at Nite, writes Stephen Battaglio. "We're not afraid of black-and-white," says Me-TV's Neal Sabin. "I would love us to become the Turner Classic Movies of TV."

Now that Pyeongchang, South Korea has been named host to the 2018 Winter Olympics, writes David Lieberman, Comcast's NBC Universal can expect to lose even more money from its recently concluded deal for the four Olympics between 2014 and 2020. That's because the 14-hour time difference between New York and Pyeongchang means that "NBC will have few, or no, popular events that it can broadcast live in prime time."

Should news sites show readers every time they update a story? Poynter's Steve Myers examines the question in detail. For example, readers can lose out when "a witness' account in a developing news story disappears when it's replaced by the version that appears in the next day's paper." One suggestion: show -- or provide links to -- alternate versions of a story. However, while "this transparency [could] bolster media credibility... it could also strengthen arguments that the media can't keep its stories straight," writes Myers. Also, a "simple comparison between two versions of a news story will show what …

Ironic counterprogramming? On the night that "Two and a Half Men" makes its fall premiere with new star Ashton Kutcher, Comedy Channel will be airing a roast of Charlie Sheen, Xfinity TV's Adam Buckman reports. While the roast will run an hour later than "Men" will, "Comedy Central still stands to benefit from all the attention that will no doubt be paid to Kutcher's debut on the CBS sitcom," writes Buckman.

Why do some local TV stations have reporters who specifically cover the political beat, while others don't? Exploring this question, Jason Salzman finds that some cities focus on politics as a local sport, while at other stations, political coverage is driven by the "passion of an individual reporter."

ESPN will air Wimbledon's Grand Slam tennis tournament for the next 12 years, usurping NBC, which previously held the rights to the tourney for 43 years. Financial terms of the deal have not been released yet, according to the New York Post.

Employees at alt-weekly Village Voice have reached a tentative agreement with management, averting a strike that was planned for this weekend to protest salary and benefit cuts. The workers had said they'd produce new content and publish it on Tumblr in the event of a strike.

E.W.Scripps employees now have to tweet more carefully, according to new social media regulations issued by the newspaper publisher/TV station owner. Here's what the policy says to employees who post content to personal social media accounts that "could reflect badly on Scripps, its business operations or your colleagues, or is contrary to Scripps policies": "You may be asked to remove your affiliation with Scripps from the personal account or be otherwise disciplined, including termination."

Us Weekly will provide "Celeb Spots" -- offers at New York, Los Angeles and Miami spas, restaurants and clubs where celebrities go -- as part of its new deal with Gilt City, Gilt Groupe's division for local deals. The magazine will locate the venues, and Gilt will make the deals with merchants.