Fox Television Stations will add its first over-the-air multicast channels soon as Bounce TV -- the month-old diginet targeted to African Americans – launches on sub-channels of the group’s My Network TV outlets in New York (WWOR), Los Angeles (KCOP), and possibly other markets.  Bounce is said to now cover 70% of African-American households and 50% of total U.S. TV  homes.

Yes, magazines can indeed be influential. Here's a nice reminder: a call for more publications in a very, very distinct niche: aviation mags that inspire more folks to become fliers. Matt Thurber says he misses the days of great photography and copy that you could "give to a kid hoping to stir that spark that leads to a path through the skies." "The magazine industry has gone through many changes, one of which is that a tight focus on serving a distinct audience is key to survival," he writes. "I understand that magazines... need to create content that makes advertisers …

Think "live TV" is dead because everyone's watching on their mobile devices/DVRs/on-demand after the first airing of a show? Not so, according to a TV Guide study in which 93% of those surveyed said they're watching more live TV than ever before -- and a jump from last year's study in which 90% said the same. The 5,897 respondents are also time-shifting more than ever as well; 71% reported that they're watching more time-shifted TV than last year. And, oh, yes, everybody's glued to the tube (or whatever you want to call it these days), more than ever; 32% said …

Among the good news CBS Corp. noted on its third quarter earnings call: earnings jumped 38% due to lower programming costs and lucrative steaming deals, revenues rose 2%, and the network is "outpacing the field" in ratings and other markers, according to President and CEO Leslie Moonves. "Across the board, we have transformed CBS into a content company designed to perform in any environment," he said in a statement. Moonves also said that "primetime advertising, the network's bread and butter, was up solidly in the third quarter."  There was "4% growth in primetime on the CBS broadcast network, [though] political …

No big surprises here -- but the latest figures from the Audit Bureau of Circulations for the six months ending Sept. 30 showed The Wall Street Journal retaining its position atop the list, with average weekday circulation of 2.1 million. Next came USA Today, with the New York Times number three. An apples-to-apples comparison with the same period last year doesn't really work because of rule changes on what counts as circulation. But set against the figures for the preceding six months, which do have the same criteria, "the Times saw its circulation grow 25%, primarily because of the new …

Paul Jowdy, just named Women's Wear Daily publisher, was previously publisher of Every Day With Rachael Ray for five months,  moving on as soon as the latter pub became part of Meredith Corp. Part of Jowdy's job is taking on the responsibiltiies of former associate publisher Melissa Mattiace, who is joining Entertainment Weekly as associate publisher/sales. Jowdy was formerly at WWD parent Conde Nast as publisher of Bon Appetit and Details.

Hear the clash of swords! CITA, the wireless company trade association, calls broadcast television a dying industry, while broadcasters swipe back by calling the statement "shockingly arrogant" -- and question the wireless industry's commitment to racial diversity. Brendan Sasso reminds us that the root of the disagrement is "the dispute over how to distribute spectrum, the public airwaves that devices use to transmit signals. Television stations control some of the most powerful frequencies, and the wireless companies argue they need more spectrum to meet the needs of smartphones and tablet computers."

If NBC went belly-up in a world with so many other entertainment choices, would anybody really care? "More evidence is accumulating to suggest America would not be completely bereft if a certain multi-colored Peacock ceased to hold forth on the TV screen," writes Brian Steinberg in this thoughtful piece that takes the long view of the network's recent failures and campaign to recoup. "Don't get us wrong. A weakened NBC is a victory for no one. It's one of just five free, over-the-air broadcast networks -- part of an elite club that can reach millions upon millions of viewers in …

Starting Saturday, CBS will kick off its Social Sweep Week, when stars from each day's programming will take over the network's Twitter and Facebook accounts for their shows. Participating shows mentioned in this story include "The Big Bang Theory," "Two and a Half Men," "The Mentalist," "The Good Wife," "How I Met Your Mother," "NCIS" and "Survivor." The obvious comment here, of course, is to note the sigh of relief CBS probably took when realizing this promotion was taking place long after Charlie Sheen ceased to be a part of network programming. But, personally, we're hoping for in-character tweets from …

In a long story headlined “Fishwrap Follies,” Kat Stoeffel looks at the latest goings-on in New York City’s infamous tabloid wars, now apparently being “won” by the Daily News over the Post.   The News has seen its circulation steadily rise since both papers increased their newsstand price 50%, to 75 cents, last spring. The News has also jumped from the country’s seventh largest paper to the fourth.  And it’s spruced up its online presence with sexy celebrity pix and Web-only rewrites of bizarre wire stories, helping the paper achieve high Google placements for those types of searches.  Of course, …