• Will This Be Year For Connected TV Ads?
    While marketers' interest in interactive TV advertising was slight last year and the year before, this could be the year it takes off -- especially with consumer electronics companies at CES last week announcing services that seemed to be "laying the groundwork for how advertising on connected TV platforms might work in the years ahead," writes Ingrid Lundgen. She details some of the key players' announcements in the arena, including Samsung's Premium Interactive Advertising, "its very first ad initiative for its Smart TV platform."
  • ClearChannel Rebrands, Evolves Beyond Just Radio
    "Clear Channel Radio has rebranded itself as Clear Channel Media and Entertainment, a clear indicator of how important online, mobile and other platforms have become to its business," writes Chris Marlowe. Still, the company won't neglect its more than 850 radio stations, which CEO John Hogan calls "both our history and the foundation upon which we will grow our company moving forward." The company plans to evolve, proving “our relationship with our listeners is so much more than just our transmitters and towers,” adds Hogan.
  • Masthead Hopscotch: 'GQ' Design Director Moves To 'New York'
    In a virtual hopscotch of masthead poaching between Conde Nast and New York magazine,  New York's editor Adam Moss has hired GQ's Thomas Alberty as his design director -- a position empty since Conde Nast's Vanity Fair hired Chris Dixon away in September. "Moss is known for being design obsessed, and it's no surprise he'd mine GQ, which also has a rich design legacy," write Lucia Moses.
  • 'National Enquirer' iPad App to 'Reinvent Gossip'
    American Media Inc. will release the Enquirer Plus iPad app next month to extend its National Enquirer celebrity gossip brand onto tablets, 'The New York Times' reports. Aiming for a younger demographic than the print weekly, Enquirer Plus will have different content from the newsstand version and include video.
  • Former 'Lucky' Editor Re-Enters Public Sphere
    If you've been wondering about the whereabouts of former Lucky Editor Kim France, who was deposed in September 2010, wonder no more. She's becoming a "curator" -- writing for and suggesting items for purchase -- for the shopping site OpenSky, and will debut her blog, "Girls Of A Certain Age," soon. 
  • Not App-y: Tracking Service Says Publication Apps Seriously Lacking
    Many newspaper and magazine tablet apps  "have at least one serious shortcoming," writes McPheters & Co.'s CEO Rebecca McPheters, owner of the iMonitor service that has been evaluating such apps for publishers and agencies. "In the summer of 2010, about 45% of the apps we evaluated revealed significant malfunctions. That proportion is falling, but not quickly enough," according to McPheters. Among the major issues: errors in authenticating print subscribers, broken links and "spontaneous crashes."
  • Publishing Vet Jack Kliger Replaces 'Maxim' CEO
    In what the New York Post is headlining a "Maxi-mum Shake-Up," former Hachette CEO (and current acting CEO of TV Guide) Jack Kliger has been named executive chairman at Maxim publisher Alpha Media. Though he has a different title, Kilger is effectively replacing "just-ousted CEO Joseph Mangione," writes Keith Kelly. Also "as part of the shake-up, Ben Madden, who had been chief revenue officer, will become president," writes Kelly. Check out his post for more background dish.
  • Why It Could Be Tough To Sell The 'Boston Globe'
    In the wake of the New York Times Co.'s sale of 16 regional newspapers, is a sale of the Boston Globe next? Not necessarily, writes Russell Owens. For one reason, "questions swirl around the prospective buyer" -- Massachusetts enterpreneur Aaron Kushner. Owens examines the Kushner issue as well as other issues dogging the possibility of a sale.
  • 'Spin Mag Reinvents Music Review
    "The value of the average rock critic's opinion has plummeted now that a working knowledge of Google can get you high-quality audio of practically any record, so you can listen and decide for yourself whether it's worth a damn… Um, but don't tell anyone we said that, okay?" So writes Spin staffers in a post explaining how they're going to "reinvent" music reviews with the @SpinReviews Twitter feed, which aims "to be an exhaustively definitive listener's guide and argument-starter for virtually every album or EP or mixtape that matters in 2012. Within the confines of a 140-character tweet, we're hoping …
  • 'Newsweek' To Adopt 1960s Design For 'Mad Men'-Themed Issue
    Newsweek will be marking the return of "Mad Men" to the airwaves March 25 with an issue using the pub's 1960s design "throughout -- all the way, it hopes, to the ads," writes Nat Ives. "We've challenged agencies and clients to do '60s-inspired creative, but for modern messages and products,"  Rob Gregory, president at Newsweek Daily Beast, told Ives. Ok, it's a gimmick -- but maybe ad folks are Don-Draper-crazed enough to give the struggling mag an ad boost?
« Previous EntriesNext Entries »