News Corp. is working on a second tablet-based newsmagazine -- this time for U.K. distribution -- that could launch soon, according to sources.  News International's new digital venture has a working title of Project 222 and is staffed by a number of former News of the World employeees. Last year, of course, News Corp. launched The Daily in the U.S. and later the U.K. to less-than-stellar results.

"When a paper abandons the standard paywall strategy, it gives up on selling news as a simple transaction," writes Clay Shirky in this long, thoughtful piece about newspaper economics. "There has never been a mass market for good journalism in this country," he claims. "What there used to be was a mass market for print ads, coupled with a mass market for a physical bundle of entertainment, opinion, and information; these were tied to an institutional agreement to subsidize a modicum of real journalism." Since responses to the metered paywalls of papers like the New York Times indicate that most …

Nine percent of respondents to a Deloitte survey said they cut their pay TV services because they "can watch almost of [their] favorite TV shows online," reports Peter Kafka. "How can that possibly square with the pay-TV industry’s reported results, which show that overall subscription levels remained basically flat last year?" he writes. "Even if you allow for a significant margin of error, things don’t add up: If the pay-TV business had a lost a single percentage point of its customers in the last year, it would be a huge deal." Kafka says he asked Deloitte about the discrepancy, …

Comcast and Disney announced a carriage deal allowing the cable operator to transmit live and on-demand Disney programming on multiple platforms -- including desktop, laptop and tablet computers and smartphones -- through at least 2020. The programming includes ESPN and ABC and the new Disney Junior, a "24-hour basic channel for preschool-age children, parents and caregivers," writes Peter Key.

In what one observer termed "a great way for Mort Zuckerman to stick it to Rupert Murdoch," Zuckerman's New York Daily News (in constant competititon with Murdoch's New York Post) will get a new editor in chief: Colin Myler. Myler formerly worked for Murdoch, most recently as  the former News of The World editor before it was closed in the wake of  the News Corp. phone-hacking scandal, but also as New York Post exective editor. As a veteran, "Myler might be a great general in [the tabloid] battle," writes Joe Pompeo and Azi Paybarah.

A "handful" of  Super Bowl sponsors "have bought time for commercials longer than the standard 30 seconds," perhaps signaling a return to more "so-called spectacular advertising -- commercials so attention-grabbing and cinematic that they could stop a roomful of partying viewers in their tracks," writes Brian Steinberg. So far only Volkswagon has reported it will be running a 60-second ad, though.

Cable channel Plum TV filed for bankruptcy as part of an asset sale, and will be bought by an investor group that includes former Univision president Terry Mackin. Thanks to an infusion of cash by its new owners, the decade-old Plum will continue as a "cable channel aimed at wealthy viewers in vacation hotspots," writes Andrew Wallenstein.

In the latest in tablet news, USA Todayhas developed an app exclusive to the Kindle Fire, "despite having already developed an Android tablet application," writes Tom Krazit. Meanwhile, The New Yorker's Nook app is is "an exercise in deft compression," writes Steve Smith in his review. He notes that the experience is inferior to the iPad version, but that "the compromises are likely much more obvious to seasoned iPad users than they will be to first-time tablet owners who will be pleased in having a fully usable and enhanced version of favorites like The New Yorker at hand."

AT&T will pay TiVo a total of $215 million as settlement in a patent lawsuit TiVo filed in 2009 "after the phone and cable giant began offering a competing version of the set-top box that lets viewers record and fast-forward TV shows," writes Jeff Roberts. TiVo still has a similar suit pending against Verizon, and a related case in which it was sued by Motorola. Roberts further analyzes the results of the settlement here.

How has Vice moved from being "basically a free magazine for the tattoo set" to a company with "more than 800 full-time employees in 34 countries producing video, books, magazines, live events and music in partnership with some of the world’s biggest companies," with worth predicted to reach $1 billion this year? Jeff Bercovici tells the story, which includes a large debt to former Vicaom CEO Tom Freston, getting his own back with a "$1 Billon Revenge," against his former boss, Sumner Redstone, who fired him in 2007.  "I look at Tom, who built MTV, and essentially, we’re doing the …