Media General, which has been gearing up for a sale of all or some of its 23 newspaper properties since February, said it has received "'numerous inquiries from potential buyers," writes John Reid Blackwell. The company, which announced an "operating profit in the quarter largely because of improved results at its television stations," is looking "to shift more toward broadcast and digital media."

Publishing company Rodale is the latest of its ilk to start a YouTube channel, 3V.  Not surprisingly for a company known for titles like Men's Health and Prevention, the Rodale channel is  health- and fitness-oriented. Its first offering, titled "Woman v. Workout,"  features "fitness model Lauren Berlingeri trying out various taxing and exotic exercise regimens," writes Daniel Frankel.  But we think this sounds even more interesting: "'Fitness Fail,' which will feature comedians delivering 'Talk Soup'-like commentary on the flora and fauna of fitness-themed video dispersed all over the internet," according to Frankel.

Launching Curve Films, NBCUniversal aims to jazz up research reports  for the ad community with specially created films and graphically sophisticated books that "would not look out of place on an office coffee table," writes Stuart Elliott. First up, a 22-minute film called "Y Now" (about millennials) to be sent by email to "1,000 employees at agencies around the country," starting Monday.

"As a commercial delivery system, 'Mad Men' does not live up to its considerable hype," writes Don Seaman, citing the show's less-than-stellar ratings: for its "most premiere episode... an anemic 1.8 household rating, #133 overall," which would be "downright unsurvivable on broadcast." Seaman contends the show "simply doesn't translate with viewers outside its advertising industry 'comfort zone' of New York, Boston, Washington, DC, and Minneapolis — maybe throw in Chicago." Instead, it delivers "those who have already drunk the Kool-Aid. It's just not reaching the multitudes of consumers that would be purchasing it." The show's ratings may not be news. …

Conde Nast's W magazine, the 40-year-old luxury fashion book, has rebounded from an ad page low and lack of a "distinctive voice" in 2009, writes Emma Bazilian. Editor Stefano Tonchi, who took the reins in 2010, revamped W in a variety of ways, including overhauling the mag's Web site, and adding "more entertainment—especially Hollywood—and art coverage," according to Bazilian. Ad pages were up 17% in Q1, and W was just nominated for two National Magazine Awards by the American Society of Magazine Editors.

Rolling out an ad sales partnership with Comcast Sports Group, NBC Owned Television Stations will sell national ads for four Comcast Sports Networks -- beginning with New England this month, and then moving on to Mid-Atlantic, Northwest and Philadelphia. The deal had a (successful) beta test of sorts with last summer's partnership  between NBC Owned Stations and New England Cable News, which is also part of Comcast Sports Group, writes Lindsay Rubino.

Time Warner Cable customers with an Android 4.0 smartphone or tablet can now access live streaming of selected TV channels including Bravo, CNBC and the Food Network. There's a caveat however -- one's device must be equipped with the latest Google mobile operating system, Ice Cream Sandwich. Only about 3% of Android-based devices have ICS so far, writes Angela Moscaritolo. Meanwhile, TWC rolled out its live TV app for the iPhone  and iPad earlier this year.

Influential media investor Henry Crawford -- who has large holdings in Time Warner Inc, News Corp, Comcast and DirecTV -- will be retiring at the end of the year, according to a source cited by Ronald Grover. "Investors often look to the low-key but hard-hitting senior vice-president of Capital Research and Management Co in Los Angeles, which as of its latest filing owned $12.3 billion of media stock, as a financial bellwether," writes Grover. "His departure will be most felt by the media moguls he counseled" -- like Ted Turner, whom he advised to sell  …

An update of the Vogue Paris website is now available in an English translation.  "The site features runway images, a Look of the Day section, the Culture page, and more," according to Fashion School Daily.

Hearst just hired former BlogHer EVP Gina Garrubbo as SVP of Hearst Magazines International’s Global Women’s Digital Advertising Network.