Advertising Age
To take advantage of the trend for sports fans to tweet during the regular season and playoffs, Twitter partnered with ESPN to create campaigns for brands during high-traffic games, like the Super Bowl and World Series. The first partnership, dubbed GameFace, promotes the NBA Finals. The initiative will be promoted via TV and social media. Fans are encouraged to tweet their best game face using the hashtag #GameFace for a chance to have their picture shown after each game.
Capital New York
A year after its relaunch, Hora Hispanica, the free weekly Spanish-language newspaper published by the New York Daily News, is closing its doors due to a lack of advertising support. The Daily News will continue its monthly English-language section "Viva" covering the Hispanic community, although its editor, Maite Junco, who also helmed Hora Hispanica, has been let go
Women's Wear Daily
Specialty store Opening Ceremony will publish 30,000 copies of a collectible annual fashion and culture magazine beginning with an issue themed around sports and the London Olympics, set to publish in August. "We want to make a magazine that will appeal to kids in Nebraska as much as industry people,” is the quote from the store's co-founder Carol Lim. Opening Ceremony, which has locations in New York, Tokyo and Los Angeles will also publish a book commemorating its 10th anniversary, with commentary by such notables as actress Chloë Sevigny and designer Alexander Wang.
The Hollywood Reporter
Here's your handy-dandy scorecard to the programming lineup for the five broadcast networks' new 2012-2013 season -- what's been canceled, what will return, and what's new on the horizon. In the case of NBC, you can also watch trailers for new shows, and see their scheduling -- fall, midseason or in one case, winter.
minonline
The Economist is launching Economist Radio -- a read-aloud app that can switch between audio and text modes -- to its Facebook, Gooble Chrome and online editions. This is an extension of a feature that's already proven "surprisingly popular," writes Steve Smith. Paul Rossi, the mag's managing director/executive vp, Americas, notes other ways that The Economist is benefiting from its digital editions -- from building a market for back issues to attracting new subscribers to increasing readers' average time perusing the pub.
Women's Wear Daily
The bilingual quarterly mag Yue -- targeted to affluent Mandarin-speaking New York tourists and residents -- launched last fall; a West-Coast version, Luo, will debut next month. Both pubs are a joint venture of Jared Kushner’s Observer Media Group and Chiu-Ti Jansen, editor and publisher. Luo, covering Los Angeles, Las Vegas and San Francisco, "will have a circulation of 25,000, with a similar distribution strategy [to Yue's,]mixed between high-income Chinese residents and upscale tourist destinations," writes David Lipke.
Paid Content
There are reportedly 11 potential suitors for Reed Business Information's Variety, according to a source from investment bank Evercore Partners, which is handling the sale of the iconic entertainment mag, writes Daniel Frankel. "CEO Mark Kelsey said that with the sale of Variety, RBI will have completely exited the U.S. magazine market, having divested over 150 print titles across 14 countries in 26 separate transactions, products that represented 45 percent of its portfolio as of 2008," according to Frankel.
Mediabistro
Deborah Mignucci has rejoined AMI to take on the job of publisher of Fit Pregnancy (where she previously worked as vice president, group publisher) and associate publisher of Shape. She was most recently at Meredith as the vice president, sales, group publisher, U.S. Magazine Group for the company’s FamilyFun Group.
Columbia Journalism Review
The Washington Post Co.'s "anti-paywall stance," plus its "self-destructive" financial course -- giving shareholders higher dividends and buybacks while gutting the paper's newsroom -- add up to a "weakened" paper "under continual threat," writes Ryan Chittum. "By handing all that cash back to shareholders while disinvesting in its newspaper, the company is effectively saying that spending money on the hallowed Post is like throwing it down the rathole—it sees no possibility of making a return on any net investment there," writes Chittum in this detailed critique.
Gigaom
The TV of the future may not be a giant flatscreen bezel, but instead smaller modular units that can become an ambient display wall, powered by a remote specially trained for custom service, according to top execs at Israel-based TV services provider NDS. "Think of 6-inch to 8-inch bezel-less squares that you can buy individually and then mount to the wall next to one another, gradually growing the size of your display to fit your needs. These displays would automatically work together, making sure your Saturday night movie runs on all of them at once," writes Janko Roettgers.