International Business Times
In light of reports that iconic Hollywood trade Variety "has been unable to find a buyer for its asking price of $40 million, forcing it to drop the price by 25%," Christopher Zara explores the ways trades for glamour industries are adapting to the changes afoot in the digital age. "Variety, the oldest of the bunch, has been the most resistant to change, eschewing major redesigns and locking its online content behind a paywall rather than following its competitors into the abyss of traffic-oriented Web publishing," writes Zara. Still, publishers like John Amato, chairman and CEO …
Women's Wear Daily
Hearst fashion pub Harper's Bazaar takes its first foray into e-commerce today with ShopBazaar, a site that sells about 300 items -- some from the October and past issues, others that may have just missed making it into print. The mag is partnering with Saks Fifth Ave. for the launch, with the retailer sourcing about 80% of initial inventory. ShopBazaar will be available on tablets in October, and by February on the iPhone.
L.A. Times
Will there ever be a WWE pay cable channel? Its strategists have been wrestling with the idea for years, with "lots of fits and starts and delays but no channel" since the company announced plans for such an endeavor more than three years ago, writes Joe Flint. But with Chairman Vince McMahon promising "more clarity on [the topic on] the company's next earnings call," it has a lot to consider -- including the fact that WWE is "still not sure what kind of channel it will launch," according to Flint.
Yahoo News
In a report showing "how the nature of TV service is slowly changing," Nielsen said that "three-quarters of the estimated 5 million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway," writes David Bauder. "Many of these homes are satisfied to use their TVs for games or get programming through DVDs or services like Netflix or Apple TV."
Advertising Age
Katie Couric debuted her daytime talk show yesterday to
mixed reviews but the best preliminary daytime premiere ratings in a decade, since the first outing of "Dr. Phil" in 2002. "'Katie' debuted on Monday with a 2.8 household rating in the 56 U.S. metered markets, trumping the recent debuts of 'Steve Harvey,' 'Jeff Probst' and 'Ricki Lake,'" writes Brian Steinberg.
Poynter
How should news outlets cover the 11th anniversary of 9/11? Jeff Sonderman surveys the gamut -- from MSNBC's yearly replaying of the day's "Today Show" broadcast showing footage of the towers burning, to ABC News' "opposite approach -- using only still images and avoiding video," to the New York Times' avoidance of the topic on its front page, unlike last year's encyclopedic Times coverage of the 10th anniversary. Sonderman also provides tweets from folks responding to the various approaches.
Gigaom
Can a second-screen app get "Breaking Bad" viewers to give up their DVRs and "watch an episode of television as it aired — commercials and all"? That's the question Liz Shannon Miller explored as she used the AMC show's Story Sync for a second screen experience during "Bad"'s season finale. Miller's verdict: "'Breaking Bad' Story Sync proved to be a relatively entertaining mix of photos, video, polls and flashbacks, cleverly tied to the on-screen action — a great way to engage fans. But it was also, at times, a crass effort to get people watching ads — while watching ads, …
Lost Remote
"Last year felt like the battle of the TV check in, and now 2012 is finishing off as the battle of the second screen platform with several apps gunning to be your social TV guide of choice," writes Natan Edelsburg. The newest is Dijit's NextGuide, an iPad app that "connects people with shows they want to watch contextually based on interests, geography and personalities rather than times and channels,” according to the company.
Broadcasting & Cable
TV made out better than most other media for ad spend in the second quarter, with a rise of 4.4% compared to a 0.9% uptick for total ad expenditures, according to figures just released from Kantar Media. Best in show, Spanish-language TV spending had double-digit gains: 17.8%, fueled by growth in the direct response, consumer packaged goods and auto categories, writes Jon Lafayette.
The New York Times
If you're old enough to remember the "Pepsi Generation," you're way too ancient to be part of "Generation Glamour" -- the millennials targeted by the Conde Nast pub's new $250,000 campaign. Coming six months after the mag revamped editorially, the push includes a redesigned, video-driven website and such elements as "an interactive photo wall on display in the meatpacking district of Manhattan; events like a party in Brooklyn; and a presence on social media like Instagram, Pinterest and blogs," writes Stuart Elliott.