Advertising Age
Last night's power outage during the Super Bowl was a win for "some quick-thinking brands... [that] jumped into the disarray" with tweets bringing the situation back to their products in often-witty ways, writes Nat Ives and Rupal Parekh. Among them: Oreo, whose tweet, complete with a graphic, read "Power out? No problem. You can still dunk in the dark." That "tweet was retweeted 10,000 times within one hour," writes Ives and Parekh. "The decisions [to create the tweet] were made in real time quickly because marketers and... members [of digital agency 360i] were sitting together at a 'mission control' center, …
New York Post
Manhattan Media has sold its stable of weekly New York City papers -- including Our Town and The Westsider -- to Straus News, which publishes nine weekly papers "on the New York-Pennsylvania-New Jersey borders," writes Keith Kelly. Financial terms were not disclosed.
Adweek
The New Yorker will launch two Web verticals -- one on business, the other on science and technology -- in the next few months. Heading up the science/tech channel will be Matt Buchanan, hired away from Buzz Feed FWD -- a move from new-media brand to old, established one, which is a twist on the usual direction these days.
New York Times
CNET will no longer partner with The Consumer Electronics Association for the Best of CES Awards, the association announced in a "stern rebuke to CNET... two weeks after CNET’s parent company, the CBS Corporation, prohibited the Web site’s editors from giving an award" to Dish's Hopper, writes Brian Stelter. CBS is in the middle of a lawsuit with Dish over the product, which "allows users to automatically skip all the ads on prime-time network television shows."
The Hollywood Reporter
NBC News President Steve Capus is leaving after more than seven years in the position, which makes him "the longest-tenured network news president in an industry that has been roiled by change," writes Marisa Guthrie. Capus, who was with NBC News for two decades, "was known to have been rankled by the shakeup last summer that put [Patricia] Fili-Krushel in the management structure above him," according to Guthrie.
Online Media Daily
Are Super Bowl ads just a way to "interrupt an otherwise perfectly good football game," as George Simpson claims here? A different take (little grumpy, but insightful) on Sunday's ad extravaganza. (We're catching you up on this item, mistakenly left out of today's MDN.)
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