Sprint Nextel and Time Inc., Time Warner's publishing division, are partnering up so the publisher "will deliver its branded content within a customizable section of SprintZone on select Sprint devices," writes Melodie Warner. "Time Inc. also said it and Sprint will collaborate on mobile advertising, including accessing each other's premium mobile properties and audiences to extend the reach of client ad campaigns." Terms of the deal were not disclosed.

As Cumulus Media prepares to report its quarterly earnings on Tuesday, anonymous sources linked to “The Rush Limbaugh Program” have launched a pre-emptive attack on the radio station group through stories in the New York Daily News and Politico, writes Lance Venta.  Politico’s Dylan Byers reported on Sunday night that Limbaugh is threatening to leave Cumulus stations in 36 markets at year’s end, while the Daily News’ David Hinckley focused on his possible departure from the Big Apple’s Cumulus-owned WABC for rival WOR.  Since Limbaugh’s controversial “slut” comments about Georgetown law student Sandra Fluke a year ago – …

A couple of weeks after ending its video paywall, The New York Times has teamed with nonprofit news organization Retro Report to launch a series of 10 to 15-minute web-only documentaries examining events of the past and their current implications.  The docs will premiere each Monday on both the Times’ baby boomer blog, “Booming,” and on Retro Report’s site.   The first offering, “The Voyage of the Mobro 4000,” looks at a reviled 1987 garbage barge that turns out to have just been a bit ahead of its time.

A Chuck Lorre show, "Mom," for CBS (duh!); "Dads" ("with Seth McFarlane attached") for Fox; NBC's comedy "Mr. Robinson," "starring 'The Office' alum Craig Robinson"; and ABC's "Marvel's Agents Of S.H.I.N." are all pilots that should appear on the networks' fall schedules, according to "insiders" cited by Anthony Crupi.

CBS, which recently acquired a 50% stake in TV Guide (owner of TVGN, formerly TV Guide Network, and tvguide.com) is reportedly in talks with Lionsgate to take over its half of the company, according to sources cited by Nellie Andreeva.

Last week major media companies showed how fully they're embracing Internet video, with the likes of Conde Nast, the Wall Street Journal and Univision, as well as digital companies  presenting "ambitious slates of original programming to advertisers for the first time," writes Leslie Kaufman and Tangine Vega. "As a result, viewers are being bombarded with an array of new Internet programs — 11 from Yahoo, 14 from AOL and a whopping 30 from Condé Nast, including one that will let viewers watch a Vogue editor, Hamish Bowles, as he shops around the world."

Conde Nast is launching CondeNastTrade.com, an e-commerce site "offering the interior design community access to select photos and illustrations from 11 of its titles," writes Michael Rondon. Almost 7,000 images are currently available through the b2b service.

In another Aereo story, the company is calling the bluff of both CBS and Fox broadcast networks, challenging them "to follow through on threats to go off the air and switch to cable to prevent the Internet startup from retransmitting their shows without permission," according to Aereo Inc. Chief Executive Officer Chet Kanojia, writes Alex Sherman. "Lower advertising revenue from cable and pressure from lawmakers will make it difficult to put the switch into practice, Kanojia said in an interview yesterday."

Time Warner Cable "could conceivably use similar technology" to Aereo, Time Warner chief executive Glenn Britt tells Cecelia Kang. "The entry of Time Warner Cable into Aereo’s space would be a game changer, with broad implications for how television is created and delivered to households." Aereo, which captures "television content from public airwaves and delivering them to customers over an Internet connection," has been sued by all of the national's broadcasters, whose "complaints in courts have failed."

ESPN and the Southeastern Conference will debut the SEC Network in August 2014 -- featuring "24-hour programming of 1,000 live SEC sports events annually, including 45 college football games, more than 100 men’s basketball games, studio shows and other feature programming, the two sides said," writes Michael Buteau. The two said "they had extended their broadcast-rights deal for all SEC sports by 20 years through 2034, the longest such contract in the U.S"