Three bidders including DirecTV "are each offering at least $1 billion for Hulu LLC, the online video website, said people with knowledge of the bid," writes Andy Fixmer and Alex Sherman.

Cheerios faced a slew of racist comments after it posted an ad featuring an interracial family on YouTube -- a sign of how things have changed (ad opponents can immediately register their responses on the Internet) and yet, sadly, remain the same (racism remains even in an age when a mixed-race man can be elected POTUS).

The death of Discovery's "Storm Chasers" stars Tim Samaras and Carl Young in last Friday's tornado in Oklahama City was a tragedy that, according to one commentator, points up the need for reevaluating the practice of TV's weather reporting. "Storm chasers – who pursued the tornadic storms much too closely – set a poor example and need to re-examine their priorities," writes Jason Samenow. Meanwhile, the National Geographic Society (Samaras  was "a grantee of the Society," according to Hollywood Reporter's Erik Hayden) has another take on storm chasing: "Tim was a courageous and brilliant scientist who fearlessly pursued …

Deadline Hollywood founder Nikki Finke, a noted Hollywood gossip-monger, got a taste of her own medicine last night, as rival pub The Wrap reported that she had been fired -- a scenario quickly denied by a statement posted on Deadline Hollywood. "So does that mean the often combative Finke is staying put? Not necessarily," write Joe Flint and Dawn Chmielewski. Although Finke is said to have a contract, that contract "has a window, opening this month, that allows her to leave Deadline."