Participating pay TV subscribers will be able to stream live cable Disney & ESPN programs on Roku Internet set-tops, according to a just-inked deal between Roku and the networks. The ESPN capability (WatchESPN live sporting events and on-demand video) begins Tuesday, while the Disney programs will be available later this month.

"The pay-TV industry has reported its worst 12-month stretch ever," according to a report by independent research firm MoffettNathanson. During the third quarter, it lost 113,000 subscribers (the total of a 687,000 loss offset by a 574,000 gain).  "Having a particularly hard time was Time Warner Cable, which lost more than 300,000 subscribers in the third quarter as its high-profile skirmish with CBS Corp. over programming fees and digital rights played out," writes Meg James.

Time Inc. is expanding its use of native advertising, running sponsored articles on its desktop and mobile websites. according to its partner, native-ad server Sharethrough.   "Sharethrough posts, which have already been running with People magazine's sites, are now also expected to appear on sites for Real Simple and Health, according to Sharethrough," writes Michael Sebastian.

CNN is hiring Brian Stelter, late of the New York Times, as the cable channel's senior media correspondent, anchoring its Sunday media magazine "Reliable Sources." Stelter's "departure will inevitably fuel talk about the recent brain drain at the Times, with Nate Silver, now at ESPN, among several other high profile exits," writes Lacey Rose.

The "much-rumored" Apple TV set will probably be launching later than expected -- "2015 at the earliest" -- because of issues with content deals, writes Jacob Kastrenakes. NPD Display/Search analyst Paul Gagnon "suggests that Apple's focus for next year may have switched to wearables instead, mirroring other reports that it plans to announce a smartwatch sometime next year."

Bravo is cross-promoting its four November premieres with Spotify, in the company's first U.S. TV-focused partnership. "Spotify users will be pitched playlists for Bravo's 'The Real Housewives of Atlanta,' 'The Real Housewives of Beverly Hills' ('Mother's Little Helper,' anyone?), 'Vanderpump Rules' and 'Thicker Than Water' in the coming weeks," writes Christopher Heine.

Editors in chief at two big-deal mags are going off-masthead. On Dec. 2 Good Housekeeping's Rosemary Ellis, head editor at the Hearst pub for seven years, will be replaced by Jane Francisco, now the editor in chief of Chatelaine, a women’s lifestyle magazine in Canada  -- a departure that "shocked some in publishing circles," writes Adweek's Lucia Moses. Reading about Ellis' accomplishments as a "brand steward" at GH -- plus the fact that circulation was actually up at the pub -- we were a bit shocked, too.Less shocking, perhaps, is Hugo Lindgren's ouster from The New York …

Disney is pulling the plug on cable channel SOAPNet at the end of this year, substituting programming for Disney Junior. The 14-year-old network was created "to squeeze extra life from [ABC]'s popular daytime dramas," giving "working women the opportunity to catch up on their favorite soaps — 'General Hospital,' 'All My Children,'  'The Young and the Restless' — at night after work," writes Meg James.

Restructuring its entertainment group, CNN has laid off top producers such as "longtime executive producer Karen Bonsignore and part of her team including Jennifer Wolfe, Doug Hyde, Denise Quan and KJ Matthews, according to an individual with knowledge of the layoffs," writes staff at The Wrap.

The satiric newspaper The Onion is going completely digital next month, stopping print publication in Chicago, Milwaukee and Providence, R.I., the last three cities (out of the previous 17 markets) where paper copies are still distributed. Up next: "The company concentrates on creating its own brand of satirical content, including video, for the web and for new advertising and corporate clients it has been attracting," writes Lynne Marek. "For instance, the Onion recently was commissioned to produce a series of men's fashion videos for shoe retailer DSW Inc."