A majority of millennials -- 56% -- still read their news in newspapers, "despite some assumptions of older generations," writes Kristin Piombino, citing a study by the Newspaper Association of America. This demo also still "trust[s] newspapers more than other sources of information." And 71% of those online "access digital newspaper content every month." Meanwhile, "three million millennials consume newspaper content on mobile devices only."

Vice Media bought digital agency Carrot Creative in a deal "valued at $15 million to $20 million in stock and cash," writes Ravi Somaiya. "In its new home, Carrot will experiment with ways to distribute Vice’s editorial content. The agency will also focus on building digital initiatives for brands that work with Vice."

Allrecipes magazine, which launched last month as the print version of the Meredith website, is already raising its rate base from 500,000 to 650,000, due to "enthusiastic feedback from readers and advertisers," the publisher claims. "The magazine’s circulation should get a boost from the constant promotion Apple is giving the new magazine launch," writes D.B. Hebbard.

With more advertisers  now willing to pay for C7 --  the viewing of TV shows seven days after first airing -- CBS CEO Les Moonves predicts the ad payment window will be extended even further, for every viewer watching "via digital video recorders, video-on-demand and online streaming," writes Ryan Faughnder.  "We're getting closer to getting paid for every eyeball that watches our shows,"  Moonves told the UBS Global Media and Communications Conference in New York. 

A&E Networks is rebranding its network Bio as FYI, which will be a lifestyle channel "built around some of the real estate shows now appearing on A&E," writes Jon Lafayette.

Amy Poehler and Tina Fey guest-edited the latest edition of Entertainment Weekly, on newsstands Friday. Sounds like a fun issue, with both comic actors assigning special features, like one where Mad Men” actor Jon Hamm wrote about Ellie Kemper, set to star in a new Fey-produced 2014 sitcom. "Hamm, who guest starred on Fey’s '30 Rock,' used to be Kemper’s high school drama teacher in St. Louis before he became a star in his own right," writes Alexandra Steigrad.

In what Ingrid Lunden writes is "another exit for a new media startup into the arms of the old media industry," E.W. Scripps, owner of  local TV stations and newspapers, bought Newsy, a digital video news platform, for $35 million. Deal is expected to close Jan. 1.

Time Inc. (which just announced news of upcoming layoffs to its staff) is reportedly considering buying Forbes -- a good decision, according to Lucia Moses. Such a sale would "show topline growth" through acquisition,  beef up competing Time business mag Fortune's "meager online presence," and make use of Forbes' native ad platform, among other benefits. 

So just what Broadway shows are among "at least a handful of titles" NBC is considering for the next live musical it plans for holiday season 2014? Like last's week's ratings hit "Sound of Music," shows must be "family-friendly Broadway classics with a lot of familiar songs," writes Bill Carter.  "Annie"? "Wicked"? "Fiddler on the Roof"?

Market research "legend" Jack Honomichl died Dec. 8 at the age of 85, and Lawrence Gold honors his colleague in this post: "Jack will be remembered for his ultimate achievement: defining market research as an industry through his writings and publishing over a period of 30 years," writes Gold.