Time Inc. has landed its first advertiser -- Land Rover -- for its Watercooler Live Ads, the native advertising product set to launch in Q1 2014. "For Land Rover, Time Inc. populated a microsite and Amplify units with the automaker’s own material, Time Inc. editorial and custom content from its content-marketing arm," writes Lucia Moses.

Comcast is testing technology that will insert current commercials into past episodes of TV shows shown on-demand. "TV networks can try to broker deals with advertisers to pay for the additional viewership, which will be measured by Nielsen," writes Reuters reporters.

The Denver Post has named Richard Baca as its pot editor, covering Colorado's legalization of marijuana, which goes into effect Jan. 1 and will be the paper's "biggest story in the coming year," according to a company memo. Fun post that includes such details as whether Baca has ever inhaled and an explanation of "what will be the office policies on engaging in ... beat research," writes Lucy McCalmont.

The commercial catchphrase like "Where's the beef?" is, "while not quite extinct," losing its "resonance" in these days of fragmented media, writes Teddy Wayne. There's a "new generation of consumers who are increasingly unaware of brand slogans and catchphrases." Wayne analyzes this trend, a signpost that a new kind of marketing is now expected.