Add this to your schedule now: "Mad Men" will return on Sunday, April 13 at 10 p.m. The show, which has become an ad industry institution, inspiring the byline of Richard Whitman for MAD MediaPsssst, will split its seventh, final season into two parts, airing seven episodes this year and seven in 2015.

Dick Clark Productions, a "small, musty company, founded 57 years ago with 'American Bandstand,'" is undergoing an "unlikely comeback," writes Brooks Barnes. Key to the good news: "Networks these days crave event television, and, increasingly, Dick Clark's live, star-studded spectacles are delivering it."  There are 14 shows the company will deliver this year, among them Sunday's Golden Globes and the new People Magazine Awards.And speaking of awards shows, Oscar nominations will be announced on Thursday by "Chris Hemsworth, an actor whose films tend to show up at the Academy Awards only in categories like Best Visual Effects," and …

Nearly half (44%) of Americans use a second screen while watching TV, according to a just-released study by NATPE and the Consumer Electronics Association that indicates "there are opportunities to increase [second screens’] appeal." For among the second-screen users, "only 13 percent say that it makes the program-viewing experience 'much more enjoyable,'" writes Alex Ben Block. "A significant 67 percent report that it makes their TV viewing 'somewhat more enjoyable.'"

The Jewish Daily Forward "is pushing the envelope in streaming media," writes Josh Davidsburg. At the now-weekly newspaper, which has gone through many incarnations since it was founded in 1897 as a Yiddish daily, editors are "trying to position ourselves as the home for Jewish video," editor in chief Jane Eisner tells Davidsburg. "Every day we publish two videos on our homepage. Sometimes it’s our original work; other times it’s video that [we think]  is just great."

Time Warner Cable lost 215,000 TV customers in  Q4 2013, bringing losses for the year to a total of about 825,000, up from 530,000 in 2012. "Charter may unveil a $62 billion bid for Time Warner Cable as soon as this week, people with knowledge of the matter have said," writes Alex Sherman.

Amazon 's Prime Instant Video program will stream the CBS science-fiction show "Extant" four days after its June debut, according to an exclusive, just-brokered deal. Amazon has a similar deal with PBS for "Downton Abbey."

Only 27% of participants in a Pew online survey correctly identified Brian Williams as anchor of NBC Nightly News (the top-rated broadcast evening news show) -- a significant comedown from the 47% who could identify Dan Rather, anchor of then-top-rated CBS Evening News in 1985. "The lower public awareness of news anchors reflects a large decline in the audience for nightly network news since the 1980s," writes Rob Suls.

The San Francisco Chronicle is sending all its reporters to a two-month "digital and social media boot camp," as part of "a radical plan to arrest circulation decline and remain relevant in the digital age," writes Chris Taylor."The approach is novel for newspapers," Audrey Cooper, the pub's managing editor, tells Taylor. "It physically removes reporters from the traditional newsroom and gives them new digital metrics, such as engagement time, to judge whether their stories have reached our core audience."

Hearst shipped its newest magazine to the printers -- Dr. Oz The Good Life, set for a Feb. 4 newsstand launch -- with the good doctor's image as the cover shot. "By taking the cover himself, the health and fitness guru is following the trail blazed by other eponymous magazines — including those produced by Oprah Winfrey, Martha Stewart and Rachael Ray," writes Keith Kelly. Still, it's unclear whether Dr. Oz will always be the cover image, as at least Winfrey and Ray continue to be.

Covering the 2014 Winter Olympics in Sochi, Russia, will definitely be stressful for NBC, what with terrorism threats and Russia's anti-gay laws providing ready-made controversy. Still, "in a perverse way, the uncertainty surrounding the games makes for something amounting to 'Must See TV,' as viewers may tune in to see if anything unexpected happens," writes Alex Weprin. Weprin reports on a press conference where the network addressed the issues surrounding the "interesting ride" coming up -- as “Today” co-anchor Matt Lauer put it.