The UK’s DailyMail.com is putting $3 million into content recommendation firm Taboola. Along with the investment, the companies plan to develop advertising products together, “including several that are geared toward improving the performance of sponsor-produced content,” The Wall Street Journal reports. Not desperate for cash, Taboola only recently raised $117 million in funding. 

No, this is not a Nick Denton fever dream. Gawker Media is becoming the first online-only media outlet to join a union. As part of the Writers Guild of America, East union, all eligible editorial employees will be represented by the union and have to pay union dues or the equivalent, Capital New York reports. 

Snack food giant Mondelez has launched a review of its nearly $2 billion global media planning and buying agency roster, with an eye toward consolidation. In a statement, Mondelez Chief Media and E-commerce Officer Bonin Bough said the goal is to "simplify our agency infrastructure" and implying the outcome would be to have "two core media buying agencies globally." Incumbent global media networks Dentsu Aegis Media and Publicis' Starcom MediaVest Group will compete. The review is expected to be completed by early fall with a new roster beginning Jan. 1, 2016. Advertising Age estimates Mondelez spent $1.76 billion on measured …

What does Walt Mossberg make of Google’s new photo service? Well, “The new Google Photos brings the company’s expertise in artificial intelligence, data mining and machine learning to bear on the task of storing, organizing and finding your photos,” Mossberg writes in Re/code. “And that, combined with its cross-platform approach, makes it the best of breed.” 

Predicting an end to an embarrassing profit slump, News Corp CEO Robert Thomson says advertisers are tiring of “trash traffic” sites BuzzFeed, and moving back to “enduring” content like that offered by News Corp. “If you look at a lot of so-called contemporary content sites … like BuzzFeed … the amount of trash traffic on those sites is significant,” he tells The Guardian. 

Worldwide, the reading of physical newspapers is continuing to decline, while consumers are flocking to digital news sources. “The average amount of time spent reading newspapers fell more than 25% globally from 2010 to 2014,” The Guardian reports, citing new data from ZenithOptimedia. “The Internet is the big winner of the change in consumer media consumption.”