Meta has deleted around 550,000 accounts in Australia following the country’s enactment of a social-media ban for children under age 16. The ban, which went into effect in December, is being watched around the world, according to the BBC.

Walmart is integrating purchase data into influencer planning on Meta platforms, Pymnts reports. The goal is to use transaction history to identify which influencer audiences are most likely to buy. 

Social and search may be critical, but there is a "Third Pillar" of app growth: Mobile OEM advertising, Business of Apps reports. Some incorrectly believe that OEM advertising is a niche channel, or one to be used only for certain emerging markets. But the data does not support that idea. 

Elon Musk’s X has suffered a 60% decline in UK revenue in the last year, due to concerns over the content on the platform, The Guardian reports. This news comes after X switched the image-creation function on Grok for most users following an outcry about sexually explicit and violent imagery. 

TikTok advertisers will soon need a verified TikTok profile to run ads in the app. TikTok is in the process of eliminating its Custom Identity option, which allows advertisers to place ads without linking to an official account.

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now independently manage advertising data collection, behavioral analytics tracking and diagnostic data transmission based on user preferences, PPC Land reports.   

PayPal has tapped in its customer data to help merchants target their ads. The new service, Transaction Graph Insights, will provide brands with a cross-platform view of purchase behavior, not just clicks and impressions, Finextra writes.

A holiday campaign by a well-known retailer produced record traffic and orders. Then the hangover hit, Retail Touchpoints writes. Most of the “new” customers never returned, and those that did require deeper and deeper discounts. 

This year is shaping up to be one in which AI search is rewriting the rules of discovery and creator ecosystems are starting to look more like traditional media, eMarketer predicts. Even B2B is changing as a result of the blurring of consumer and professional audiences. 

It is not yet clear what the shutdown of the Corporation for Public Broadcasting (CPB) means for independent public media. Stations in rural and tribal areas -- many of which received half of their annual budgets from CPB -- are at the greatest risk, Columbia Journalism Review writes.