Omnicom Media announced that it is partnering with Netflix in an arrangement that will combine Acxiom audience intelligence with the AI-enabled ad formats provided by Netflix. The agreement will allow more relevant personalized ads on Netflix, along with closed-loop, first-party measurement. 

Samba, a media research film, has acquired Bestever AI, a GenAI platform built for advertisers and marketers, MediaPlayNews reports. Apoorva Govind, the founder and CEO of Bestever, was named director of product for Samba and will be joined by the full Bestever team. “Samba has something most AI companies can only dream about: a truly independent, deterministic view of how audiences behave across every screen, at massive scale,” Govind said. That is the foundation that makes agentic advertising actually work, and joining Samba means the opportunity to build with the best media intelligence in the industry.”

Journalists have found refuge in email newsletters as media organizations reduce staff and audiences are skeptical of legacy institutions, The Washington Post writes. Typical is Ryan Broderick, who in 2019 created a backup plan while working as a reporter for BuzzFeed News. He created a newsletter called Garbage Day about web oddities. He was fired by Buzzfeed in 2020 over allegations of plagiarism, which he denies. But Garbage Day now has paid advertisers and more than 5,100 subscribers who pay $5 a month.

Prediction market Polymarket said it is auditing its promotional content following a Wall Street Journal (WSJ) report that alleged the firm apaid online content creators to generate videos that falsely showed customers winning $1.9 million, according to CBS News. Polymarket told the WSJ if the content review. The WSJ based its report on interviews with social media content creators and an analysis of more than 1,100 TikTok videos from 10 creators  

Alphabet CEO Sundar Pichai declared that the company’s growth model has changed, 24/7 Wall St.reports. “Revenue from products built on our gen AI models grew nearly 800% year-over-year,” Pichai said during his Q1 earnings call. “Enterprise AI solutions have become our primary growth driver for the first time.” Meanwhile, Alphabet reported that Google Cloud revenue grew by 63% to over $20 billion, and that operating income tripled to $6.6 billion. Cloud growth has accelerated for four quarters in a row.

The BBC is cutting 550 job as it tries to save hundreds of millions of pounds while renewing its royal charter, The Conversation reports. Three high-profile programs are being eliminated from BBC Radio 4, which has an audience of around 9 million listeners: The World Tonight, Money Box Live and Crossing Continents. Radio 4 remains the UK’s leading speech station. This is happening as trust in news has fallen from 51% in 2015 to 30% in 2026. And interest in news has fallen, according to the Reuters Institute.   

The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was published by Dencentriq. the campaign produced a 20% hike in the Quality Visit Rate, a 61% rise in the international click-through rate and a 25% increase in performance in the United States. 

The German media world was rocked last week when two leading newspapers deleted articles written by artificial intelligence (AI), DW.com reports. In one case, Tagesspiegel had published an AI-written column by Stephan-Andreas Casdorff, former publisher and editor-in-chief. “I used AI in the texts,” admitted Casdorff. “I should have made that clear and therefore not allowed them to be published.” In the other instance, the Frankfurter Allgemeine Zeitung publishedan op-ed piece by Mario Voigt, the state premier of Thuringia, that was created by AI. However, the deletion of that article was criticized by Mathias Döpfner, CEO of Axel-Springer, who supports AI use. The deletion "desperate attempt …

Fox Advertising has formed a strategic partnership with Toonstar that will allow marketers to connect with audiences with digital-first animation, Animation Magazine reports. The arrangement will be showcased next week at Cannes Lions. The deal combines the advertising sales expertise and distribution capabilities of Fox with Ink & Pixel, Toonstar’s production engine. Also included is SPOT, Toonstar’s audience intelligence technology. The collaboration will help brands to engage with creator communities.

Penske Media, which owns Variety, The Hollywood Reporter and other publications, is acquiring Vox Media sites that were left over when James Murdoch purchased New York Magazine, Vox Media, and the Vox podcast network from Vox for $300 million last month,  The New York Times reports. Penske will house the newly acquired titles in a new division called PMX. Penske had earlier invested $100 million in Vox, and is the company’s largest shareholder.