David Ellison, Paramount’s chief executive, promised "60 Minutes” correspondent Lesley Stahl that he will respect the editorial independence of the program, The New York Times reports. This is the first indication that Ellison is personally taking steps to calm the disruption that followed the firing of several correspondents and the show’s leadership, an overhaul overseen by Bari Weiss, editor in chief of CBS News. Stahl and her surviving fellow correspondents are staying with “60 Minutes” because they don’t want to see it die. 

A new law requiring that all advertisements featuring people generated by artificial intelligence reveal that they are using a “synthetic performer” has been implemented in New York State, The Independent reports. The bill, signed by Governor Kathy Hochul last December, mandates a penalty of $1,000 for a first offense and $5,000 for subsequent ones. 

Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, its AI-powered audience discovery engine, the firms announced, TVTechnology reports. The arrangement combines viewership data from over 30 million Comcast households with Affinity’s transaction-level dataset of more than 100 million consumers in a privacy-centric way. “Advertisers increasingly want to plan and buy media based on real consumer purchase behavior, not proxy metrics like clicks,” said Dawn Lee Williamson, chief revenue officer, media solutions, Comcast Advertising.

Chief marketing officers are spending more on customer acquisition and growth and less on loyalty and retention, according to Gartner’s CMO Spend Survey, Marketing Dive reports. The survey found that 62% of media spend in 2025 is focused on conversion and awareness, a 10% hike over 2024. Loyalty and retention command less than 15% of overall media spend, a 29% decrease YoY. Labor accounted for 24.5% of marketing budgets this year, versus 21.9% in 2025. 

Ryan Dohrn, the CEO of Niche Media, feels many media salespeople are misusing artificial intelligence, Editor & Publisher reports. “They’re using it as a search engine,” Dohrn says. “That’s what most people are doing wrong. They’ve tried to replace Google Search with ChatGPT, and it is a tremendous waste of time because you’re not utilizing the tools really for what they’re designed for.”

Roblox has named youth marketing tech platform SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. "Together, we have the opportunity to help brands engage with kids and tweens responsibly and transparently, while funding high-quality content and supporting creators with improved ad revenue,” says Kate O'Loughlin, CEO of SuperAwesome.

Bloomberg Media has formed a partnership with Cision to expand access to its journalism within CisionOne, Cision's media intelligence platform, Market Screener reports. This will allow Bloomberg.com Group Subscribers to view and engage with Bloomberg reporting alongside the platform tools they now use to track news. In addition, enterprise communications teams gain easier access to Bloomberg’s financial and business reporting. 

The Trade Desk has confirmed a report in AdWeek that Anders Mortensen has left his post as chief revenue officer after seven months with the company. The firm has no immediate plans to fill the slot, and will instead hire additional vice president senior vice president-level managers under Chief Operating Officer Vivek Kundra.

Former “60 Minutes” correspondent Scott Pelley, who was fired last week, charged that Nick Bilton, the new executive producer of the program, “didn’t know anything about us, didn’t know anything about our culture, and yet was being imposed on us as our new leader,” in an interview in The New York Times. Pelley also said: “There was a thumb on the scale for the president’s version of events that I felt was a level of political influence that I had never seen in 37 years at CBS News.”

NJ PBS and its four broadcast stations will be housed at Montclair State University’s Center for Cooperative Media, pending approval of the agreement by the New Jersey  legislature, Media Nation reports. In addition, the Spotlight, a website that merged with NJ PBS in 2018m would also be saved. “At a time when local journalism faces growing challenges, today’s action keeps this essential service alive in New Jersey,” said Gov. Mikie Sherrill in a statement.