• 33% See Non Opt-In Messaging as a Privacy Violation
    Consumers plan to purchase a wide range of intelligent devices over the next few years, opening an entirely new gateway of information. Almost half of consumers expect to own a connected IoT device within the next five years, according to a new worldwide study. The majority of those will own multiple connected devices, according to the Digital Trust in the IoT Era study by Accenture.
  • The Connected Home: 700 Million Smart Appliances Coming
    The smart home is poised to explode in smartness. While not so smart at the moment, with fewer than a million 'white-goods' smart devices shipped last year, the home connected appliance situation is going to dramatically increase, based on a new global study.
  • Google Launches Eddystone, a New Open Beacon Standard
    Google just gave beaconing around the world a big boost. A new open way for Bluetooth Low Energy (BLE) beacons to communicate with mobile devices was just introduced by the search giant. Eddystone, named after a lighthouse in the U.K, is Google's new standard that developers can use for both Android and Apple phones.
  • The Internet of Innovation: 'Smart' Umbrellas to Body Fat Measurement
    Wandering the massive halls of CES International, the annual Las Vegas mega-show for all things consumer electronics two years ago, there were countless startups showcasing all variations of IoT technology. Some had promise and some were obviously destined for oblivion. At CES earlier this year, most of those oblivion companies were gone
  • Privacy in a World of Always On
    One aspect of the Internet of Things world is the issue of voice controls that are always on. Federal regulators are now being asked to dig into the privacy implications of such consumer devices. A letter detailing some of the always on devices was sent to the Justice Department and the Federal Trade Commission by the Electronic Privacy Information Center (yes, the acronym of the group name is EPIC).
  • IoT at Retail: Up to $1 Trillion Impact
    There have been numerous estimates on the potential size or value of the IoT marketplace, generally measured in the trillions of dollars. Now one major study is out that breaks down where that value may be, and much of it is in retail. And the study provides a detailed look at where the money is throughout the in-store process.
  • 78% of Businesses Aware of IoT, 27% Have Projects Going
    They may not be aware of all the coming implications, but top execs around the world have at least heard of IoT. About a quarter (27%) of companies already have M2M projects underway, an increase from 22% last year, based on a new study. And once companies start M2M (machine-to-machine) projects, they increase them over time.
  • Smart Homes: 70% See Cost Savings, 48% Convenience
    Those who see smart home technology in action tend to get excited about it. But then again, many people haven't yet seen it. It turns out that of those who know someone with a smart home, the majority (83%) get excited about the possibilities, according to a new study by Icontrol Networks.
  • Millennials' Beacon Reach: 38% of Moms, 20% of Women
    Millennial moms are poised to be beaconed. Whether or not they realize it, a significant number of mothers 18 to 34 have beacon-ready apps on their phones, according to a new tally. The key is that the apps the moms have are actively being used for shopping, according to the study by beacon shopping platform InMarket.
  • The Internet of Things & Connecting with Consumers
    The Internet of Things is about connections. While much of the IoT focus has been around how smart or networked objects will connect to each other, our exploration and intended insights in this column will be to explore how all of these networked things cause and allow new interactions with people. In the age of television, the information flow was one way, pushed from marketer to consumer.
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