Some of the future marketing in the Internet of Things may be counterintuitive. During the MediaPost Iot Marketing Forum this week, some new approaches to overall marketing and advertising were suggested. In a presentation about the new world of messaging, Haydn Sweterlitsch, global chief creative officer of HackerAgency, suggested that people today have plenty of time but not enough attention.

There are many questions around the Internet of Things and many of those will be addressed today. At the MediaPost IoT Marketing Forum in New York, top executives from leading brands and agencies will tackle some of the challenges and opportunities associated with marketing and advertising within the Internet of Things. In a presentation about the new world of messaging, Haydn Sweterlitsch, global chief creative officer of HackerAgency, will articulate new strategies for brands and marketers, which involves creating less intrusive advertising and the question of how agencies can get there.

If the price is right, consumers may swarm toward buying a wearable device. While many consumers already own wearables like fitness trackers and smartwatches, the main barrier to others joining in is the cost. Of those who don't yet own a wearable and are unlikely to get one, price is the main stumbling block, according to the Connected in a Wearable World study by PWC.

The wearables market is growing but it's also broadening. With nearly 20% of U.S. consumers owning a fitness tracker, there's a major move to branch into a new area. There's fitness and then there's health, and that's where a division of Philips sees an opportunity.