MAD London Editions for July 2015
MAD London - Friday, July 17, 2015
Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
Amazon Claims Prime Day As Big As Black Friday
Nestle And Tesco Claim Programmatic Success
Ofcom Rejects BT Plea For Full Review Of Pay TV Market
Agencies Must Prove Their Value, HSBC Global Marketing Head Warns
Google Shares Leap As Larry Page Hints Spending To Be More Controlled
Government Questions Whether BBC's Growth Should Be Checked
Just Eat Hands GBP6m Media Brief to M/SIX
Virgin Active Calls Media Review
Why Facebook Messenger Will Become Like WeChat And LINE
Facebook Tests 'Watch Later' Button, Doubles As DVR
Marketers Betting On DMPs For A Programmatic Future
Has Technology Really Improved the Ad Business?
MAD London - Thursday, July 16, 2015
Forget CMO vs CMT: Get Agile With IT, Then DecideTitles
Netflix Beats Q2 Expectations, Adds 3.28M Worldwide
Amazon's Next Two Decades Will Be All About Data And Content
Email Marketers Need A Quickie Message For Wearable Campaigns
WPP's Xaxis Begins Trading 'Click-To-Call' Ads
Will CMOs Be Replaced By Chief Marketing Technologists?
World Wide Web Consortium Unveils Do-Not-Track Standards
IPA Bellwether -- Budgets Up, Confidence Down
'Mobilegeddon' Hits Non-Mobile Brands With 10% Traffic Fall
Unilever On Why Ecommerce Needs A Start-Up Mentality
New York Times Continues To Grow London Digital Hub
Burberry Sees Early Success With Snapchat And Periscope
Ofcom Considering Breaking Up BT And Openreach
Rising Netlfix Numbers Due To Original Shows
William Hill Unveils Gambling Accelerator Programme
First Utility Reviewing Creative Brief
MAD London - Wednesday, July 15, 2015
Is Native Gearing Up To Be The Answer To Display Concerns?
Nearly Two Thirds Of Planners Now Think Native Is Safe
Google's Phantom 2 Strikes Another Blow For Quality Content
How Apple Pay Will Revolutionise Mobile Payments
Barclays Confirms It Will Join Apple Pay
BBC Worldwide Boss Refuses To Consider UKTV Sale
Albion Wins Task Of Repositioning Thomas Cook
Ad Slowdown Prompts Johnston Press Profit Warning
Tess Daly Picked For Special K Relaunch
As Mobile Results Improve, Desktop Search Value Erodes
Agencies Consider Native Advertising Creative Outlet In U.K.
Why People Share
Prepare For Programmatic Imperialism: Q&A With ChoiceStream's Eric Bosco
MAD London - Tuesday, July 14, 2015
Apple Pay Is Here -- But Could Its Biggest Promise Be Beacons And Loyalty?
Eurostar Consolidates Media Duties With Dentsu Aegis Network
Apple Pay Launches Today In The UK
Netflix Use Up, Doesn't Impact Pay TV
UK Online Advertising Market Dwarfs Rest Of Europe
Instagram Plans More Targeting Options As It Hits 14m UK Users
Oslo Named Most Expensive City For Facebook Advertising, London Placed Ninth
Lanson Has Strong Affinity With Wimbledon But Low Sponsorship Recognition
BBC Annual Reports Denies Waste, Defends Right To Make Popular TV
Harvey Nichols Shoplifter CCTV Ad Promotes Legal 'Freebies' Via Loyalty App
Company Owned Tablet Due To Increase To One In Five Shipments By 2018
Email Remains A Marketing Mainstay
2015 Is The Tipping Point On Age-based Marketing
MAD London - Monday, July 13, 2015
Will Digital Content Sharing Be The Price BBC Pays For Charter Renewal?
BBC Likely To Be Forced To Ditch Reality TV And Curtail Its Website
Record Agency Pitches: Is It A Harbinger Of A New Model?
Culture Secretary Names Industry Leaders Advising On BBC Charter Renewal
Moving Past The Echo Chamber Of Our Own Jargon
GSK Reviews $1bn Global Media Agency Roster
David Cameron Vows To Tighten Rules On Charity Fundraising Marketing
FMCG Brands Must Tap Growing Ecommerce Demand In UK
Apple Takes A Swipe At Android With In-House Hardware Design Campaign
David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449
Facebook Fights To Keep EU Privacy Investigation Confidential
Verizon's AOL Reportedly In Talks To Acquire Millennial Media
MAD London - Friday, July 10, 2015
Brands Need To Show Rewards For Customer Data To Ensure It's Clean
Facebook Revamps CPC Metrics To Help Advertisers
P&G Brand Cull 'Effectively Completed'
SMG Flies Away With Etihad Airlines Group Media AOR
American Airlines Promotes New York To London Business Class Route With 'The Week'
Facebook Rejects Music Streaming Service Rumours
Consumers Devalue Databases With False Information
BT Calls For Probe Of Sky's Dominance
Music Streamers Unite To Target Markets That Spotify And Apple Have Yet To Crack
Lord's To Trial Beacon Technology With New App In Time For The Ashes
Piriteze Targets High Pollen Areas With Sky AdSmart
Email Conversion Optimisation Panel
MAD London - Thursday, July 9, 2015
Human Emotion Is The Key To Unlock Long-Term Brand Relationships
Uber Pushes Cab Share Feature To Ease Underground Strike Stress
YouTube Multichannel Networks Worth Billions
Be Emotional And Think Long-Term Rather Than Price And Loyalty, Says A&E/DDB
Facebook Lets You Float Videos
Microsoft Phone Division To Bear Brunt Of 7,800 Headcount Reduction
Averting The Coming Tragedy In Agency Procurement
Budget Fills Ad Industry With Cautious Optimism
BBC Budget To Fall By 20%
The 'Sun' Lowers Paywall
DLKW Lowe To Rebrand As Mullen Lowe London
Edinburgh City Council Hack Exposes 13,000 Email Addresses
Twitter Announces New Beta Products To Expand Ad Reach
MAD London - Wednesday, July 8, 2015
Mobile Makes Steady Gains In UK, Accounts For 48% Of All Traffic
'New York Times' Goes Native In London
Google Predicts Digital Personal Shoppers Will Aid Fragmented Customer Journeys
Diageo To Appeal Smirnoff Ad Ban
Tui Unveils Virtual Reality Travel Store
Facebook Touts Ad Tool Innovation
Manchester City's Owner Signs Data Deal To Coordinate Marketing Across Clubs
Primesight In Line To Buy Outside Specialist Eye Airports
ITV Settles Staff Dispute
What Has The ASA Been Drinking As It Bashes Creativity?
Microsoft And AOL Deal Offers Better Options For Brands And Agencies
MAD London - Tuesday, July 7, 2015
Nike Bests Adidas In 'Digital' World Cup
Ode To A Grecian Eurozone
Move Over, Black Friday, Here Comes Prime Day
Cheil Worldwide, Appboy Form Global Alliance
I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
DLKW Lowe Wins Samaritans Brief
NME Goes Free From September
BBC Agrees To Fund Free Licences For Over 75s
England Unveils Rugby World Cup Kit On Social Media
Will John Lewis Spell The End For Free Click And Collect?
Save The Children To Ban Cold Calling
Sales Up 20% At ASOS
71% of Emails Opened in UK Took Place on Mobile Devices
UK Television Revenue Projections Seem Tip Top.
Let's Get Beyond the 30-Second Online Ad
Marketers Can Cash In On Mobile Moments
MAD London - Monday, July 6, 2015
Google Referral Data Nearing Zero
UK Music Streaming Up 80%
Under Armour Gets Gritness, Furthers Connected Strategy
Unilever CMO Warns Click Fraud Costs $6bn to $10bn A Year
Facebook Unveils Ad-Supported Additional Video Suggestions
Turkish Bank Akbank Unveils Apple Watch App From R/GA London
Ofcom Warns Broadcasters Transmission Fees From Pay TV Would Be 'Complicated'
Asda Pocket Tap Comes Back With Walmart Strapline
Crowd-funded Investigative Journalism Site Planned For Scotland
Unilever's Bold Move Makes Click Fraud A Very Public Discussion
Your Brand's Biggest Competitor: Apathy
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