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Harvey Nichols Shoplifter CCTV Ad Promotes Legal 'Freebies' Via Loyalty App

Harvey Nichols has lived up to its “tongue in cheek” image with a campaign that shows footage of real shoplifters as it looks to encourage shoppers to “get freebies legally” by signing up for its new loyalty app. Created by Adam+Eve DDB, the ad uses CCTV footage of shoplifters caught in the act. It will be supported by a print campaign showing stylish shoplifters getting caught red-handed as well as in-store activity reminding potential shoplifters that they can now a get a freebie legally.

Read the whole story at Marketing Week »

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