MAD London Editions for March 2017
MAD London - Friday, March 17, 2017
SapientRazorfish Unveils New Offering: Combines Consulting, Ad Services
Google Must Explain Government Ads Appearing Next To Extremists
Google Tweaks Algorithm To Flag Offensive Content, Move Follows Criticism
Leading Advertisers Boycott YouTube Over Brand Safety
Ad-Tech Firms Partner To Expand Customer Reach Across Devices
SapientRazorfish Will Concentrate On Digital Transformation
Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
VR, AR Headset Market Growing 58% A Year, To Reach 99 Million Devices
O2 Is First UK Brand To Measure Facebook's Effectiveness
Real Social Media Spend Gets Nowhere Near Estimates
Newspaper Ad Revenue Forecast To Drop 9% In 2017
Katie Hopkins 'Very Likely' To Appeal Against Twitter Libel Decision
Sky Rolls Out AdSmart Across Europe
Revenge Of The Brands: Google Boycotted, Adland's 'Rock Stars' Called Out
MAD London - Thursday, March 16, 2017
Sold! eBay Names 72andSunny Its Global Lead Creative Agency
Murdoch's Sky Bid Referred To Ofcom
Yahoo Hacker Orchestrated Ad Scams, DOJ Says
PSA Group Calls GBP500m Global Media Review
Adland Should Impose Cannes Deadline For Ad Fraud On Google And Facebook
Google Says Ad Fraud Victory Depends On Adland Cooperation
Facebook Is 'Striving To Be The Most Transparent Company'
Adblock Plus Names Members Of Acceptable Ads Committee
Britvic Calls Creative Review
Never Mind Alexa: Why AI Obsession Echoes Past Hype Cycles
M&C Saatchi Pre-Tax Profits Down 8.4%
Real Books Sales Up 7%, eBooks Down 4%
Wanna Be Seen? Then You Gotta Pay, Not Spray And Pray
MAD London - Wednesday, March 15, 2017
WPP, Omnicom, Publicis Units Join 'Acceptable' Ad Blocker Committee
Unilever Chief Exec Asks For Greater Takeover Protection
Publicis Wins IOC Branding/Image Assignment Leading Up To 2018 Olympics
UK Marketers Concerned About Brexit And Other Factors They Can't Control
Social Media Giants In Heated Exchanges With MPs Over Hate Speech
Facebook Renames Metrics Definitions To Improve Clarity
Axel Springer Launches Mobile Programmatic For Its Upday News App
Channel 4 Launches First 360 On-Demand Ads
Germany Proposes Huge Fines For Illegal Content
Channel 4 Boss To Step Down
Marketers' Top Concern Is Brexit, But It Could Be Our Greatest Triumph
MAD London - Tuesday, March 14, 2017
eBay Ramps Up Advertising, Moves To Product Ads, Pages
Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its Own
Brexit Bill Is Passed -- Adland Still Divided On Likely Outcome
Microsoft Intros Its Own Version Of Playable Ads
Google And Facebook Digital Advertising Dominance Deepens
Digital Transformation Facing Hurdles
Data, Tech Innovations Propel Mobile Video Content
New Guidelines Released For Influencers
Consumers In A Happy Mood Are Far More Engaging
FA Unveils New 'For All' Strategy, Aims To Double Women's Participation By 2020
UK On Track For Record Quarter For M&A Activity
Experts Warn That Watches And Trackers Are Open To Ransomware
Eurosport Positions Itself As The Home Of The Olympics
True Influence -- Why Brands Must Learn To Weed Out The 'Flogger Vlogger'
MAD London - Monday, March 13, 2017
PubMatic Expands Global Marketing Org With New Hires
Sorrell Blasts Google And Facebook Over Fraud, Metrics And Brand Safety
Merkle Doubles Down On Media, Taps Strategy Vet Kuehn As Chief Media Officer
Web Creator Calls For More Action To Tackle 'Shocking' Fake News
Facebook Borrows Heavily From Snapchat For Messenger Update
Why Doesn't Twitter Wise Up?
Why The Vatican Is Attending Its First SXSW
The Ultimate Empathy Machine: VR And Social
TV Writers And Producers Threaten To Boycott Diversity Project
Video Dominates Gaming App Advertising
UK And US Bodies Unite To Tackle Fraud And Transparency
Sorrell Loves Print -- Heartfelt, Or Leverage Vs Google And Facebook?
MAD London - Friday, March 10, 2017
Amazon Raises Ad Stakes With Video Advertising
Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics
Visit Britain Aims To Attract LGBTQ Tourists
Facebook Signs Deal With Meetrics, Its First European Verification Partner
Havas Consolidates All Health Agencies, Murphy Leads New Entity
Havas Creative And Media Now Share A Single P&L
67% Of Agencies Want To See More VR/AR In Ad Campaigns
BT Agrees To Make Openreach A Distinct Company
UK Radio Had A Record Year In 2016
Sorrell's Pay Hits GBP200m Over 5 Years
Lawyers To Get Decision On Accessing James Murdoch And Rebekah Brooks' Emails
Publishers Call Out Google And Facebook For Spreading Fake News
PM Reassures Wall Street On The City's Post-Brexit Future
If TV Is So Dead, Why Is It Smashing YouTube And Facebook?
MAD London - Thursday, March 9, 2017
The Chancellor Defends NI Tax Hike On The Self-Employed
Newspaper Shift Foreshadowed Brexit
MPs Widen Fake News Investigation To Handling Of Social Media Complaints
5 Key Takeaways From Mobile World Congress, In Case You Weren't There
TV Accounted For 93% Of UK Video Ads Viewed In 2016
Let's Hire The Right People, From The Wrong Backgrounds
First Signs Of Household Spending Being Cut Back?
British And German Teens Swayed By Branded Content
Premier League Wins The Right To Tackle Pirates Better
Why 2017 Will Be The Year Of VR ... Really
BT Brand Marketing Officer Says Marketing Is In Crisis
How Will Brexit Affect Technology?
ASA Needs To Toughen Broadband Ad Rules, MPs Warn
Budget Of Betrayal -- Chancellor Taxes The Flexibility Adland's Future Depends On
MAD London - Wednesday, March 8, 2017
BT's Billion-Pound Soccer Bill -- Crazy Money Or Shrewder Than You'd Think?
Agencies Support International Women's Day (Part II)
Takeaway From The Budget For Marketers
U.S. Slides To No. 7 In Global Brand Ranking, Presidential Election Cited
A Third Of UK Advertising Spending Will Be On Mobile In 2017
Facebook To Be Grilled By MPs Over Child Abuse Image Failures
Maurice Levy Says Entrepreneurs Will Overcome Brexit Divisions
BuzzFeed Asks UK Agency For Ten Years Of Email Records In Defamation Case
Heineken Extends Rugby Relationship Because Football Is 'Totally Overcrowded'
Netflix To Trial Interactive Story Lines
Supermarket Sales Grow, Despite Brexit Woes
AO To Sponsor 'Britain's Got Talent'
MAD London - Tuesday, March 7, 2017
Ensuring Brand-Safe Environments Remains Key Hurdle For Programmatic
L'Oreal CMO Says He Is 'Very Clear Where Our Money Is Going'
Augmented, Virtual Reality Mass Adoption 3 To 5 Years Away
Facebook Faces Serious Criticism Over Not Taking Down Child Abuse Images
Dentsu Aegis Combines Firstborn With Isobar, LaCivita Remains Chief
Apple Loses UK Tax Battle On Watch Straps
Snap Shares Dip Below Its Opening Price
Campaigners Call For Ban On Saint Laurent 'Porn Chic' Parisian Posters
News UK Says Marketers Must Hold Facebook And Google To Account
Chat Bot Lawyers Move From Parking Fines To Assisting Refugees
As Prices Rise, Discount Supermarkets Increase Market Share
DMA Welcomes GDPR Guidance On 'Legitimate Interest' From ICO
John Lewis Spends GBP4m On Shop Floor Mobile App
Relationship Between Publishers And Platforms Growing Tense
ITV Wins Right To Charge Virgin Media For Its Channels
MAD London - Monday, March 6, 2017
P&G's Pritchard Reiterates Demands For Adland To Clean Up Its Act
Why Apple Is Raising App Prices In U.K.
HP Consolidates $600 Million Global Ad Spending Assignment With PHD
WPP's Sorrrell Says Facebook Metrics Doubt Is Not Affecting Budgets
'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic
Google Admits To Needing To Work Harder With Advertisers On Brand Safety Education
BT Retains Champions League Football In Billion-Pound Deal
PSA Agrees To Deal To Buy Vauxhall
Culture Secretary Likely To Refer Murdoch's Sky Bid To Ofcom
Two In Three Brits Will Watch Videos Online This Year
Advertisers Wonder About Snap's Measurement
P&G Makes It Clear -- Action Is Needed On Transparency, Not Just Words
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