MAD London Editions for March 2017
- MAD London - Friday, March 17, 2017
- SapientRazorfish Unveils New Offering: Combines Consulting, Ad Services
- Google Must Explain Government Ads Appearing Next To Extremists
- Google Tweaks Algorithm To Flag Offensive Content, Move Follows Criticism
- Leading Advertisers Boycott YouTube Over Brand Safety
- Ad-Tech Firms Partner To Expand Customer Reach Across Devices
- SapientRazorfish Will Concentrate On Digital Transformation
- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
- VR, AR Headset Market Growing 58% A Year, To Reach 99 Million Devices
- O2 Is First UK Brand To Measure Facebook's Effectiveness
- Real Social Media Spend Gets Nowhere Near Estimates
- Newspaper Ad Revenue Forecast To Drop 9% In 2017
- Katie Hopkins 'Very Likely' To Appeal Against Twitter Libel Decision
- Sky Rolls Out AdSmart Across Europe
- Revenge Of The Brands: Google Boycotted, Adland's 'Rock Stars' Called Out
- MAD London - Thursday, March 16, 2017
- Sold! eBay Names 72andSunny Its Global Lead Creative Agency
- Murdoch's Sky Bid Referred To Ofcom
- Yahoo Hacker Orchestrated Ad Scams, DOJ Says
- PSA Group Calls GBP500m Global Media Review
- Adland Should Impose Cannes Deadline For Ad Fraud On Google And Facebook
- Google Says Ad Fraud Victory Depends On Adland Cooperation
- Facebook Is 'Striving To Be The Most Transparent Company'
- Adblock Plus Names Members Of Acceptable Ads Committee
- Britvic Calls Creative Review
- Never Mind Alexa: Why AI Obsession Echoes Past Hype Cycles
- M&C Saatchi Pre-Tax Profits Down 8.4%
- Real Books Sales Up 7%, eBooks Down 4%
- Wanna Be Seen? Then You Gotta Pay, Not Spray And Pray
- MAD London - Wednesday, March 15, 2017
- WPP, Omnicom, Publicis Units Join 'Acceptable' Ad Blocker Committee
- Unilever Chief Exec Asks For Greater Takeover Protection
- Publicis Wins IOC Branding/Image Assignment Leading Up To 2018 Olympics
- UK Marketers Concerned About Brexit And Other Factors They Can't Control
- Social Media Giants In Heated Exchanges With MPs Over Hate Speech
- Facebook Renames Metrics Definitions To Improve Clarity
- Axel Springer Launches Mobile Programmatic For Its Upday News App
- Channel 4 Launches First 360 On-Demand Ads
- Germany Proposes Huge Fines For Illegal Content
- Channel 4 Boss To Step Down
- Marketers' Top Concern Is Brexit, But It Could Be Our Greatest Triumph
- MAD London - Tuesday, March 14, 2017
- eBay Ramps Up Advertising, Moves To Product Ads, Pages
- Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its Own
- Brexit Bill Is Passed -- Adland Still Divided On Likely Outcome
- Microsoft Intros Its Own Version Of Playable Ads
- Google And Facebook Digital Advertising Dominance Deepens
- Digital Transformation Facing Hurdles
- Data, Tech Innovations Propel Mobile Video Content
- New Guidelines Released For Influencers
- Consumers In A Happy Mood Are Far More Engaging
- FA Unveils New 'For All' Strategy, Aims To Double Women's Participation By 2020
- UK On Track For Record Quarter For M&A Activity
- Experts Warn That Watches And Trackers Are Open To Ransomware
- Eurosport Positions Itself As The Home Of The Olympics
- True Influence -- Why Brands Must Learn To Weed Out The 'Flogger Vlogger'
- MAD London - Monday, March 13, 2017
- PubMatic Expands Global Marketing Org With New Hires
- Sorrell Blasts Google And Facebook Over Fraud, Metrics And Brand Safety
- Merkle Doubles Down On Media, Taps Strategy Vet Kuehn As Chief Media Officer
- Web Creator Calls For More Action To Tackle 'Shocking' Fake News
- Facebook Borrows Heavily From Snapchat For Messenger Update
- Why Doesn't Twitter Wise Up?
- Why The Vatican Is Attending Its First SXSW
- The Ultimate Empathy Machine: VR And Social
- TV Writers And Producers Threaten To Boycott Diversity Project
- Video Dominates Gaming App Advertising
- UK And US Bodies Unite To Tackle Fraud And Transparency
- Sorrell Loves Print -- Heartfelt, Or Leverage Vs Google And Facebook?
- MAD London - Friday, March 10, 2017
- Amazon Raises Ad Stakes With Video Advertising
- Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics
- Visit Britain Aims To Attract LGBTQ Tourists
- Facebook Signs Deal With Meetrics, Its First European Verification Partner
- Havas Consolidates All Health Agencies, Murphy Leads New Entity
- Havas Creative And Media Now Share A Single P&L
- 67% Of Agencies Want To See More VR/AR In Ad Campaigns
- BT Agrees To Make Openreach A Distinct Company
- UK Radio Had A Record Year In 2016
- Sorrell's Pay Hits GBP200m Over 5 Years
- Lawyers To Get Decision On Accessing James Murdoch And Rebekah Brooks' Emails
- Publishers Call Out Google And Facebook For Spreading Fake News
- PM Reassures Wall Street On The City's Post-Brexit Future
- If TV Is So Dead, Why Is It Smashing YouTube And Facebook?
- MAD London - Thursday, March 9, 2017
- The Chancellor Defends NI Tax Hike On The Self-Employed
- Newspaper Shift Foreshadowed Brexit
- MPs Widen Fake News Investigation To Handling Of Social Media Complaints
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
- TV Accounted For 93% Of UK Video Ads Viewed In 2016
- Let's Hire The Right People, From The Wrong Backgrounds
- First Signs Of Household Spending Being Cut Back?
- British And German Teens Swayed By Branded Content
- Premier League Wins The Right To Tackle Pirates Better
- Why 2017 Will Be The Year Of VR ... Really
- BT Brand Marketing Officer Says Marketing Is In Crisis
- How Will Brexit Affect Technology?
- ASA Needs To Toughen Broadband Ad Rules, MPs Warn
- Budget Of Betrayal -- Chancellor Taxes The Flexibility Adland's Future Depends On
- MAD London - Wednesday, March 8, 2017
- BT's Billion-Pound Soccer Bill -- Crazy Money Or Shrewder Than You'd Think?
- Agencies Support International Women's Day (Part II)
- Takeaway From The Budget For Marketers
- U.S. Slides To No. 7 In Global Brand Ranking, Presidential Election Cited
- A Third Of UK Advertising Spending Will Be On Mobile In 2017
- Facebook To Be Grilled By MPs Over Child Abuse Image Failures
- Maurice Levy Says Entrepreneurs Will Overcome Brexit Divisions
- BuzzFeed Asks UK Agency For Ten Years Of Email Records In Defamation Case
- Heineken Extends Rugby Relationship Because Football Is 'Totally Overcrowded'
- Netflix To Trial Interactive Story Lines
- Supermarket Sales Grow, Despite Brexit Woes
- AO To Sponsor 'Britain's Got Talent'
- MAD London - Tuesday, March 7, 2017
- Ensuring Brand-Safe Environments Remains Key Hurdle For Programmatic
- L'Oreal CMO Says He Is 'Very Clear Where Our Money Is Going'
- Augmented, Virtual Reality Mass Adoption 3 To 5 Years Away
- Facebook Faces Serious Criticism Over Not Taking Down Child Abuse Images
- Dentsu Aegis Combines Firstborn With Isobar, LaCivita Remains Chief
- Apple Loses UK Tax Battle On Watch Straps
- Snap Shares Dip Below Its Opening Price
- Campaigners Call For Ban On Saint Laurent 'Porn Chic' Parisian Posters
- News UK Says Marketers Must Hold Facebook And Google To Account
- Chat Bot Lawyers Move From Parking Fines To Assisting Refugees
- As Prices Rise, Discount Supermarkets Increase Market Share
- DMA Welcomes GDPR Guidance On 'Legitimate Interest' From ICO
- John Lewis Spends GBP4m On Shop Floor Mobile App
- Relationship Between Publishers And Platforms Growing Tense
- ITV Wins Right To Charge Virgin Media For Its Channels
- MAD London - Monday, March 6, 2017
- P&G's Pritchard Reiterates Demands For Adland To Clean Up Its Act
- Why Apple Is Raising App Prices In U.K.
- HP Consolidates $600 Million Global Ad Spending Assignment With PHD
- WPP's Sorrrell Says Facebook Metrics Doubt Is Not Affecting Budgets
- 'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic
- Google Admits To Needing To Work Harder With Advertisers On Brand Safety Education
- BT Retains Champions League Football In Billion-Pound Deal
- PSA Agrees To Deal To Buy Vauxhall
- Culture Secretary Likely To Refer Murdoch's Sky Bid To Ofcom
- Two In Three Brits Will Watch Videos Online This Year
- Advertisers Wonder About Snap's Measurement
- P&G Makes It Clear -- Action Is Needed On Transparency, Not Just Words
