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Facebook Is 'Striving To Be The Most Transparent Company'

Facebook’s EMEA boss Nicola Mendelsohn says the social network is “striving to be the most open and transparent company” amid growing concerns about digital ad measurement and effectiveness. Mendelsohn used her speed at the Market Research Society’s Impact conference to claim that “being open” is one of Facebook’s five core pillars.

Read the whole story at Marketing Week »

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