MAD London Editions for May 2017
MAD London - Friday, May 26, 2017
Are Print Losses Finally Being Covered By Digital Gains At Mail Online?
Study Shows 3% Of Sources Cause 68% Of Ad Fraud
Only One In Two Companies Expect To Be GDPR Compliant In Time
Facebook Instant Articles Adds Support For Google AMP, Apple News
Agencies Agree They Must Evolve Faster To Serve Brands Better
Twitter Adds New Video Features To Apple TV App
GDP And Customer Spending Growth Stall In Q1
Theresa May To Urge Leaders To Force Tech Giants To Tackle Extremism
MAD London Will Return On Monday, June 5th
Walkers Apologised Over Prankster Pictures
New EU Rules To Require Netflix To Show 30% European Fare; Big Slaps At Hate Videos, Too
Agencies Bashed Again -- But Are Brands Blameless?
MAD London - Thursday, May 25, 2017
EU Cracks Down On Social Media Hate Speech
Forrester Predicts The Demise Of Display
Bomb-Making Manuals On Social Media
Republican Congress Hopeful Charged With Assaulting Guardian Reporter
British Police No Longer Sharing Manchester Bombing Information With America
Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
GDPR Bites In A Year, Yet One In Four Have Yet To Plan
Are You Ready? One Year Until GDPR Implementation
EU To Get Tougher On Extremist Content
Google Wants More Advertiser Dollars
Trinity Mirror's Regional Boss To Depart
M&S Profits Plummeted As Marketing Budget Was Slashed
Facebook Joins Ban Of 'Fully Loaded' Kodi Boxes
WRCS Holds On To Candy Crush Global Creative Account
Two Martinis Please -- Email Prankster Catches Out Bank Of England Governor
Why The End Could Be Nigh(ish) For Display
MAD London - Wednesday, May 24, 2017
Unilever CMO Is Right To Remind Brands To Take Responsibility Too
Google Tests AMP Landing Pages For Search Ads, Converts Display Ads
P&G Consolidates With Publicis Media
Snapchat Updates Stories Feature
Up The Quality And Decrease The Blockers, Says Unilever CMO
Co-Op Moves To 100% British Meat
M&S Profits Tumble 60%
British Consumers Feel Brands Share The Blame For Bad Ad Placement
Are Ad Blockers Driving Fake News?
Sonobi Launches 'Beware The Yank' Campaign In The UK
In-Store Shoppers At Risk Of Being Let Down By Untrained Sales Staff
Is Your Web Site Truly Accessible?
MAD London - Tuesday, May 23, 2017
Manchester Attack: Social Media Shines Brighter On Helpers Than Fakers
Terror In Manchester -- How The Papers Reacted Overnight
Google Introduces Attribution, Powers Ads And Analytics With Machine Learning
Havas Group Launches 'Control Tower' For Programmatic Trading
Cornflakes And Comedy -- Netflix Viewing Habits Revealed
Marketers Press Claims Against Facebook Over Inflated Metrics
Amazon Prime To Launch Live TV
Twitter Taps Swidler To Head Video Efforts
Labour Vows To Put Culture Secretary On Brexit Team
McDonald's Guide To Fighting Fake News Through Earning Trust
MAD London - Monday, May 22, 2017
Publicis Groupe Says It Was Falsely Accused Of Sketchy Accounting
Apple Pay Reaches A UK Tipping Point
Google Launches Mobile Payment System
'Guardian' Investigations Lay Bare Facebook's Moderator Guidelines
Sustainable Living Brands Are Driving Growth At Unilever
Study: Nine Video Ad Exposures Maximize Purchase Intent
Worldwide Pay TV To Gain Subscribers, Revenues Remain Flat
Is 'The Express' About To Change Hands?
Facebook's Guidelines For Moderators Shed Light On Brand Safety
UK Journalists Can't Suppress Bias Because They Drink Too Much
Unilever Shows Brand Meaning Is Vital, But So Is Usefulness
MAD London - Friday, May 19, 2017
Social Media And Messaging Giants Will Feel PM's Wrath
IAB Tech Lab Announces New Tool For Reducing Fraudulent Ad Placements
Social Sites Face A New Tax Under The Conservatives
WHOA! Facebook Declares WAR (On Clickbait)! Click To Get All The Grisly Details!
What Do The Manifestos Mean For Adland?
Social Media Sites Negatively Impacting Young People
Instagram Is Top Platform For Influencers, But YouTube Gains
Gap Between British And US Customer Experience Widening
Lindsay Pattison's Second Day Job At GroupM: Chief Transformation Officer
No Boost For News Sites From Snap Election
Shoppers Are Fickle On Stock Levels
MAD London - Thursday, May 18, 2017
At Google, A's Have It: Celebrating 2B Android Devices, Moving Toward AI-First
Information Commissioner To Probe Parties' Use Of Social Targeting
P&G's Lonely Battle To Improve The Media Ecosystem
Facebook Fined 110m Euros Over WhatsApp Takeover
Social Shares Are Overwhelmingly Pro Labour
Facebook's Measurement Snafu Raises The Need For Unbiased Verification
Google Rebuilds AdMob, Offers New Digital Payment Options And Partner Program
Channel 4's Bake Off Poacher Likely To Be Next Chief Executive
Peroni Calls A Creative Review
UK Media Wins A Huge Victory -- No Leveson 2.0
MAD London - Wednesday, May 17, 2017
Mobile App Shopping Is DOA -- We'd Rather Chat And Post
Google Makes Changes To Quality Score Reporting
Brits Offered 2/1 Odds On Trump Impeachment
IAB Tech Lab Officially Releases Dynamic Content Ad Standard
Twitter Co-Founder Biz Stone Returns
KFC Hunting For A Digital And CRM Agency
Report: Mobile Channels Conducive To Header Bidding
British Shoppers Puts Off By 'Disconnected' Retailers
Facebook Hit With Record Privacy Fine In France
Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
Email Open And Click-Through Rates Show Huge Growth
Ad Agency Choices Speak Volumes About Main Parties
MAD London - Tuesday, May 16, 2017
Social Media Personas -- Challenger Or Incumbent? Tory Or Labour?
McDonald's Apologizes For Ad Seen As Trivializing Bereavement
Hearst And Conde Nast Ditch Comag
Brands Are Increasingly Tapping Into Agency Talent
Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads
Theresa May Wants Fake News Tackled And A Social Amnesty For 18-Year-Olds
Direct Line First To Use OpenSlate For Video Ad Safety
Was North Korea Behind The NHS Attack?
Face Down The Phishers -- DMARC Is Email's Secret Weapon
MAD London - Monday, May 15, 2017
British Cyber Hero Joins Spies In Battle Against Ransomware
Go Figure: Dove's Lady-Shaped Bottles Make Eyes Roll
Google Narrows Down Content Vetting To Single-Page Level
Ensuring Viewability Across Emerging Channels
Microsoft Blames Cyber Attacks On Governments Using Insecure Systems
Dentsu Reports Q1 Organic Growth Of 3.9%
Media Focus Causing A 'Two-Party Squeeze' In UK's Election
Congratulations, Omnicom, On Winning One Show Holding Company of the Year
British Woman's Anger Over Job Interview Email
Negative Media Coverage Shaped Brexit Vote
Google Eases Rules On Publishers That Violate Its Ad Policies
Political Bias? Why Are We So Keen To Bash The Media?
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