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M&S Profits Plummeted As Marketing Budget Was Slashed

  • Campaign, Thursday, May 25, 2017 6:37 AM
"Campaign" reports that not only did Marks & Spencer profits plummet by 63% last year, the retailer also cut marketing spend 13% over the same period. The store also cut ties with its ad agency, now called Y&R London, ending a 16-year relationship. At the start of May it launched its first television campaign produced with new agency Grey London.

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