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McDonald's Guide To Fighting Fake News Through Earning Trust

  • , Tuesday, May 23, 2017 7:54 AM
Campaign is highlighting the key tactics that McDonald's CMO, Alistair Macrow, claims can help a brand fight back against fake news. He revealed at a recent conference in Brighton that the best way to hit back is through a television campaign backed up by independent influencers. This combination means the public get verification from a source outside the company.

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