MediaDailyNews Editions for 2012
MediaDailyNews - Tuesday, Feb. 7, 2012
MediaCom Gets The 'Works,' Subway Consolidates Digital
Nickelodeon Buys 'Life With Boys'
TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot
Magazines Exploit Mobile Commerce With Snap-To-Buy
Nielsen Global Revs Up 8%, Set To Deliver Wal-Mart Data
Super Bowl Hits 111 Million Viewers
Super Bowl Ad Retention Highest Before Last Play Of Game
Time Warner Invests In Conviva, Ups TV Everywhere Growth
Redbox To Launch Streaming Video
MediaDailyNews - Monday, Feb. 6, 2012
First Tennessee Taps KSL For Planning, Buying
Media Companies: Stock Value Doesn't Reflect Profitability
adCenter Refines Mobile Targeting, Campaigns
Super Bowl Draws 46% Women, Expands Demo Reach
Millward Brown: Driving Brand Loyalty Via Ad Emotions
Beasley Broadcasting Revs Dip 7%
Public Citizen Blasts Advertising In Schools
Tablet Owners: More e-Commerce In Digital Magazines
'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews - Friday, Feb. 3, 2012
Viacom's Mixed Report: Media Networks, Affiliate Fees Up, Cable Ads Dip
3 W+K Ads Earn Most-Awarded Status
Occupy Television: They Are the 4%
Wayand Leads MRM's Team Intel
NYTCO Ad Revs Drop 7%
H-P Personal Systems Puts Creative In Review
Romero To Horizon VP, Digital Media
Super Bowl XLVI Ads Get Counted In Real-Time
MEC's Herrtage Handles Marriott Account Planning
'Battleship' Super Bowl Ad Pushes Ticket Sales
FSIs Challenged By Digital Coupons
Mag Bag: 'SI Swimsuit' Plans Sale To Benefit Environment
News Corp. Raids Bloomberg's Fenwick, Names Him CEO Of Dow Jones
Follow Some Hail Mary Tweets At #MPSuperAds
Follow Some Hail Mary Tweets At #MPSuperAds
Brand Electrodes?
MediaDailyNews - Thursday, Feb. 2, 2012
Kraft Restructures Corporate Media, Stewart Out
Gunn: U.S. Most Awarded Ad Country, Wieden No. 1 (And No. 2) Shop
Forecast: Network CPMs Hiked 8%, Media Stocks Up
The Future Of Television Is In Your Hands
WPP Opens New 'Store,' Pitches 'Shopper Marketing'
'InTouch' EIC Joins Hollywood.com
Outdoor Revenue Predicted To Top $10B By 2020
Mobile Use To Soar During Super Bowl
Newspaper Web Sites Boast Extensive Net Reach
A-B Uses Super Bowl To Pitch Bud Light Platinum
Second Bidder May Emerge For Plum Assets
'Glee', 'New Girl' Grab Key Demos
MediaDailyNews - Wednesday, Feb. 1, 2012
Networks, Agencies Unveil Solution For VOD Ratings, Say It Will Help Demand
Sisson Named Chief Rev Officer At Clear Channel Outdoor
PrecisionDemand Signs Rentrak Ratings
It's Only a Flesh Wound!
MRC Pulls Accreditation From Five Portable People Meter Markets, Arbitron Says It Will Fix Problems
Clear Channel Pushes Entertainment With Seacrest Partnership
Hulu's Super Bowl Ad: Searching For Mushy TV Brains
Brands Must Empower Consumers Or Risk Alienation
Kia, Sprint, Starbucks Give 'Voice' To Sponsorships
McCann Human Care Earns AOR Assignment For Merck
MediaDailyNews - Tuesday, Jan. 31, 2012
Super Bowl Ads Score $4M
SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise
Syms Joins Euro RSCG As Group Planning Director
Aegis Purchases Stake In Upper Storey
New Sponsors Join 'Celebrity Apprentice' For 12th Season
Kieselstein Named CEO, Penton Media
Gannett Ad Revenues Fell In 2011, Digital Bright Spot
Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM
CNBC Inks Deal Based On Nielsen, Rentrak Data
MediaDailyNews - Monday, Jan. 30, 2012
OMD's Gunn Orchestrates Levi's Global Digital Shift
Electus Greenlights Deal With NatGeo
Broadcasters Slam Time Warner Cable Over Retrans Fees
Kabam Acquires Fearless Studios
ESPN Trumps All Cable Fees, CPMs
'Big Bang' Tops 'Idol,' NBC Trails
Coupons Remain Popular, Digital Searches Up
Global Mobile Entertainment To Hit $54B By '16
MediaDailyNews - Friday, Jan. 27, 2012
Proctor Moves From Mindshare To GroupM President
Silva To CEO, MediaCom Latin America
Wieser Goes From Ad Industry's Chief Economist To Its Chief Cheerleader, Touts Madison Avenue's 'Durability'
Mobile Media Spending To Hit $55B In 2012
Colgate To Up Ad Spending
Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today
Junck Named AP Chairman
Media General Revenues Dip 12%
TRA Auto Ratings Enhance TV Targets
2011: Time Warner Cable Revs Up 4%
Mag Bag: Gender Is Key Factor In Purchasing
Netflix Shares Surge With Subscriber Growth
Hispanics Hit By Economic Woes, Ad Impact
TV Before Technology
MediaDailyNews - Thursday, Jan. 26, 2012
Aetna Juggles Media Planning, Digital Reviews
Sports TV Ads Solid, Cable Big WInner In 2011
Initiative Taps Hobba As EVP, Digital
Baek-Mikkelsen Joins MEC In NYC As Planning Partner
LG Extends NCAA Partnership
Correction: Station Site Traffic Times
Print, Radio Revs Braced For 2012 Declines
Ad Mobile Codes Proliferate In Magazines
Telemundo Confident In Comcast's Support
'X Factor' To Get Makeover
Activists Push Public Alcohol Ad Ban In Massachusetts
Time Warner's Medialab: 'Unmatched' Look Inside Consumer
MediaDailyNews - Thursday, Jan. 26, 2012
Aetna Juggles Media Planning, Digital Reviews
Sports TV Ads Solid, Cable Big WInner In 2011
Initiative Taps Hobba As EVP, Digital
Baek-Mikkelsen Joins MEC In NYC As Planning Partner
LG Extends NCAA Partnership
Correction: Station Site Traffic Times
Print, Radio Revs Braced For 2012 Declines
Ad Mobile Codes Proliferate In Magazines
Telemundo Confident In Comcast's Support
'X Factor' To Get Makeover
Activists Push Public Alcohol Ad Ban In Massachusetts
Time Warner's Medialab: 'Unmatched' Look Inside Consumer
« Previous Entries
Next Entries »