MediaDailyNews Editions for March 2021
- MediaDailyNews - Wednesday, March 17, 2021
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
- Mondelez: Empathy Is The New Personalization
- Mediabrands, Magna Host 'The Equity Upfront'
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
- Future To Combine 'Multichannel News,' 'Broadcast+Cable'
- Vizio 'Platform+' Unit Doubles Ad Sales
- Publicis Groupe Hires Mindshare Leader To Lead South East Asia
- Fond Look Back As 'Kardashians' Starts Its Final Season
- Have More People Become More Awful?
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February
- Premium Streamers Consider New Reality: Ad Counts, Metrics In Pricing
- Epsilon Expands Verizon Partnership
- MediaDailyNews - Tuesday, March 16, 2021
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
- Plans For Cannes Lions Festival 2021 In Flux
- Fox Sows Brand Confusion With Renovation Show
- Former 'BuzzFeed' Exec Teams With Golden State Co. On New Digital Media Shop
- Tubi In First NASCAR Sponsorship
- New Broadcast TV Series: The Good, The Bad, And The Too Bad
- TV Networks Slowly Increase On-Air Promos
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
- Netflix Leads Oscar Nominations Again: 35 Overall, 10 For 'Mank'
- MediaDailyNews - Monday, March 15, 2021
- HBO Max Takes In $80 Million In Upfront For Ad-Supported Option
- Tubi Recruiting Advertisers As It Preps Original Programming Launch: Report
- The COVID Bump
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
- Fox Digs Deep Into The Vault For 'AMW' Revival
- Video-Game Revenue Soars, New Consoles Key
- Facebook Australia News Ban Fiasco Missed The Mark
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
- How COVID Impacted WPP's Media And Creative Agencies
- Netflix Explores Licensing Original Shows To NBCU, ViacomCBS: Report
- MediaDailyNews - Friday, March 12, 2021
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
- PHD Taps Client-Side Marketer For New Media/Activation Role
- P&G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020
- Omnicom Media Group, Reddit Form 'Enterprise Partnership'
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
- Local Newspapers Rail Against Bills To Remove Paid Public Notices, Fear Lack Of Transparency
- Interest In Website 'Design,' 'Builders' Surges
- Checking In On 'Jeopardy!': Where's The New Host Already?
- Where You Get Your News Matters
- WPP Reports 2020 Shortfall, Projects 'Solid Recovery' For 2021
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
- Roku/Nielsen: CTV Battleground Moves To Linear TV
- LA Movie Theaters To Open At 25% Capacity, Movie Marketing Spend Ramps Up
- MediaDailyNews - Thursday, March 11, 2021
- NCAA's March Madness Is 'Virtually Sold Out'
- Industry Veteran Nick Brien Joins Velocity Acquisition Corp.
- Oprah Winfrey Is The Last Of The Great TV Stars
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
- Disney TV Networks Land 7-Year NHL Deal
- IPG's Sherman Joins McKinsey's Marketing & Sales Practice
- YouTube's Mohan Touts Trends Redefining Video Ads, Surges On CTV At IAB's ILM
- Facebook Seeks Dismissal Of Antitrust Claims, Argues FTC Shouldn't Get Do-Over
- Judge Tosses Trump Campaign Suit Against 'NYT'
- MediaDailyNews - Wednesday, March 10, 2021
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
- Carat U.S. Names Russell Chief Client Officer, Paas Chief Strategy Officer
- Mediahub To Host 'Diversity-Owned' Media Day
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
- Harry And Meghan In The Dock Of Public Opinion
- Unfamiliar Advertisers Using Consumer Location Data Deemed 'Creepiest' Marketing Tactic
- Automaker TV Spending, Impressions Decline In February
- COVID And The Chasm Crossing
- Stagwell Group Issues First Public Earnings Report
- 'BuzzFeed' Cuts 'HuffPost' Staff In Effort To Reach Profitability
- White House Reportedly Plans To Nominate Big Tech Critic To FTC
- Court Dismisses Trump Campaign's Defamation Suit Against NY Times
- MediaDailyNews - Tuesday, March 9, 2021
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
- MediaCom US Taps OMD Veteran To Oversee Investment, Activation
- Oprah Triumphs With Meghan And Harry Interview
- National CineMedia Revenues Sink 80% For 2020
- Brands Showing Greater Interest In Relationship Marketing
- Study Finds Americans Polarized In Ad-Related Behaviors
- Bollore Group Head Could Stand Trial On Corruption Charges
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
- CBS' Oprah Interview Strikes Gold: Meghan And Harry Special Draws 17.1M Viewers
- NBCU's Peacock Posts $914 Million Net Loss, $118 Million Revenues For 2020
- AVOD Platforms Forecast To Grow To $18 Billion By 2025
- Trustworthy Accountability Group Certifies 234 Companies This Year
- House Democrats Pressure Facebook Over Ads For Weapons Accessories
- MediaDailyNews - Monday, March 8, 2021
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
- What Consumers Expect From The New Ad 'Value' Exchange
- Do Consumers Really Care About Socially Conscious Marketing?
- U.S. Ranks 23 For Ad-Block Software Download Queries
- Subscription Revenue Grew For Publishers During Pandemic Ad Slump
- Agencies Launch Projects Celebrating International Women's Day
- Fresh New Lawyer Drama Takes Up Residence On OWN
- Net Neutrality Advocate And Silicon Valley Critic Tim Wu To Join Biden Administration
- 'Teen Vogue' Taps Former Political Reporter McCammond As EIC, 'Oxford American' Revamps Masthead
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
- SEC Charges AT&T With Selectively Releasing Info To Influence Forecasts
- NBCU Has Laid Off 130 So Far In 2021
- MediaDailyNews - Friday, March 5, 2021
- Management Shift At IPG's Orion As McMahon Steps Into Holding Co. Role
- Jeep Offers First Vehicles To Integrate Amazon Fire TV
- COVID-19 Swamps Upfronts For Second Straight Year
- CTV Ad Fraud Scheme, SneakyTerra, Discovered
- Data Winter Is Coming
- Comscore Narrows 2020 Losses, Readies Investor Deals
- The Misuse Of Power In Our Industry Has Got To Stop
- Media Subscription Revenue Outpaces Other Forms Of Media Sales, Well Positioned To Combat Churn
- Privacy Advocates Push Back Against Google's New Targeting Plan
- Fox CEO: Fox News' Job Is To Oppose Biden Administration
- Kilar On HBO Max AVOD: 'Turns Out Most People Are Not Wealthy'
- Havas Group Reports 2020 Slowdown, Second Half Improvement
- Gannett's Partnership With Snap On Local Ad Sales Looks Promising
- MediaDailyNews - Thursday, March 4, 2021
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
- Nielsen Gets Higher Rating, On Wall Street
- NBC's 'Good Girls' Is 'Breaking Bad' For Women
- Don't Worry, Be Unhappy
- Shaq-Backed Agency 'Not Celebrity Gimmickry,' Says Partner
- Data Winter Is Coming
- Havas Group Reports 2020 Slowdown, Second Half Improvement
- Comcast 2020 Performance Data Shows Customers Generated 1 Trillion-Plus Internet Requests Daily
