MediaPost Weekend Editions for July 2014
MediaPost Weekend - Saturday, July 26, 2014
This Twitch Thing Is Going to Be Big -- In Fact, It Already Is
Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
Facebook Sucks, But What's A Marketer To Do?
Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
Facebook Begins Reducing Number Of Ads: Boosts Price, Performance
To Regulate Or Not To Regulate, That Is The Programmatic Question
There Is No Escaping The TV Blitz At The San Diego Comic-Con - Even Before It Begins
Activist Investor Elliott Associates Discloses 6.7% Stake In IPG
Sprint Reaches Into Google's Cloud-Based Apps Services
The Wonderful Rise Of Meaningless Content
MediaCom, Goodby Silverstein Get Global eBay Assignments
Advertisers, Get Comfortable With Ambiguity
Facebook's Revenue Soars 61% On Mobile Ads
Facebook Improves Mobile Ad Targeting To Specific Devices
As They Head To Comic-Con, 'The Flash' And 'Gotham' Have Everybody Buzzing
Social Media Scores Low in Consumer Satisfaction
Google Can't Shake App Privacy Suit
SAP Consolidates Marketing Duties With Omnicom
Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
Speed-Dating Is The Tinder Of Innovation
Upfront Blues: Broadcast, Cable TV Ad Rev Forecast To Sink 6%
Aiming For The Augmented Me
Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Three-Year Court Battle With WPP Ends With $1 Damages Award To TRA
Broadcasters Seek To Hold FilmOn In Contempt Over New Streaming Service
YouTube, Google+, LinkedIn Lose Share Traffic
The Comcast Call: Part II
A-B InBev Calls U.S. Media Agency Review
Iron Ladies -- And Women In A Bind
MediaPost Weekend - Sunday, July 20, 2014
Forbes Media Sold, Family Retains Minority Share
Iron Ladies -- And Women In A Bind
Content Is King Again, Just Look Where The Megabucks Are Going
Microsoft Shutting Xbox Entertainment Months After Courting Advertisers
FTC Urged To Protect Consumers From Secret Psych Experiments
Facebook Confirms Testing Buy Button In Ads
What Does All This Media Biz Consolidation Mean?
Google Strengthens Ties With Auto Industry, Names Former CEO To Board
An Open Letter To The Online Publishers Association
Rupert's Not Likely To Take 'No' For An Answer
Walmart Exchange Seems Like Natural Next Step
All-Star Game Doesn't Bat For Fox TV
Conde Nast's 'Scene' Makes Major Move Into Video Aggregation
Networks Might Now Do Deals With Aereo, And Why Not? It's 'Just Business'
Fox's Bid For Time Warner Sends Media Stocks Soaring
Facebook Making Nielsen's Mobile Measurement Dreams Come True
Programmatic + Immersive TV Experiences
Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It
World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
Yahoo Sees Ad Decline In Q2, Mayer Yet To Kick-Start Growth
ABC Signs Interpublic For 'Reserved Programmatic' Trial, Becomes First 'Approved DSP'
Covario Sees Search Budgets, Impressions, Clicks Grow Double Digits YoY In Q2
When You Get In This Taxi, Yugo Wherever The Driver Goes
Coca-Cola, Pepsi, Lead CoreBrand's Most Respected
Sweet 'N Low Parent's Claim Could Double KSL Media's Outstanding Debt
World Cup 2014: A Marketer's Epilogue
A 2-Part Story About Native And RTB - Part 2 Will Blow Your Mind!
Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark
NBC Claims It Led Nets In Upfront Gains
Franken Warns Regulators That AT&T/DirecTV Merger Could Affect Neutrality, Broadband Access
If Fox Buys Time Warner, CBS Would Eye CNN
MediaPost Weekend - Sunday, July 13, 2014
Good Brand Tweets Are Not a Rising, Well, Tide
It Was A Quiet Week In The Evil Empire
Smut, Drugs, Yachts, And The Death Of The Middle Class: A Light Opera
FTC Sues Amazon, Says Parents Entitled To Refunds For Kids' In-App Purchases
GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
Why More Brands Are Buying Digital Ads In-House
Sorrell Sees Procurement Influence Ebbing
Maxus Wins NBCU $175 Million Digital Assignment
Global Ad Growth Poised To Double, Digital's Expansion Begins To Ebb
Digital Is NOT A Department
TV/Radio Dollar Volume Deal-Making Down In Q2
Digital Not Living Up To Its Promise, Say Marketers
Twitter Taps Stanton As Global Media Chief
I Love Twitter's Buy Button. I Hate Twitter's Buy Button.
YouTube With $3.5B Revenue In 2013, Says One Report
With Help From World Cup, Dentsu Reports 4% Spending Bump For June
Mindshare Checks Wearable Tech Vitals With New Life+ Unit
CBS' 'Extant' Has Modest Debut
Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
Agencies, Trading Desks and Marketers: Time To Talk About Rebates
Moneyball 2.0
Should You Be Outraged By Facebook?
Break Up Broadband & TV Businesses: Can Consumers Do The Math?
Franken Warns Regulators That AT&T/DirecTV Merger Could Affect Neutrality, Broadband Access
'I'm bored': Parents Spend More On Kids This Summer
ABC Appoints Dean As First VP Of Programmatic And Data-Driven Sales
MediaPost Weekend - Sunday, July 6, 2014
Why Madison Avenue Wants To Swim In The Dark Pool
Real-Time With GroupM's Ari Bluman
IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads Impacted
Supreme Disappointment
Modern Advertising Needs the Confidence To Say No
Privacy Watchdog Asks FTC To Investigate Facebook's Social Experiment
Facebook Runs Social Experiment On Unsuspecting Users
Pandora Opens Programmatic Box: Real-Time With Jeremy Randol
MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
Industry Reacts To Facebook's LiveRail Buy
IPTV Soars Globally, New Subscriptions Hit 100M
Crisis Averted: Fox Stations Set New Terms With Nielsen
Does TV Still Need 'Hits'?
Advertising Is A Story -- But A Story That Needs To Sell A Product
World Cup Scores Big Results For ESPN
Sunday Night Dramas 'Reckless' And 'The Leftovers' Raise Content Questions
10 Better Excuses Than 'I Fell Asleep'
Digital Advertising Alliance Unveils Mobile Privacy App
Mobile Video Advertising To Double in 2014
Study: Brand Likes Up 30% On Facebook
Mobile Surge To Boost Total U.S. Ad Spending 5% This Year
93 Magazines Launch in First Half of 2014
Upfront 2014-15 Price Increases Less For Broadcast Networks