MediaPost Weekend Editions for July 2014
- MediaPost Weekend - Saturday, July 26, 2014
- This Twitch Thing Is Going to Be Big -- In Fact, It Already Is
- Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
- Facebook Sucks, But What's A Marketer To Do?
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
- Facebook Begins Reducing Number Of Ads: Boosts Price, Performance
- To Regulate Or Not To Regulate, That Is The Programmatic Question
- There Is No Escaping The TV Blitz At The San Diego Comic-Con - Even Before It Begins
- Activist Investor Elliott Associates Discloses 6.7% Stake In IPG
- Sprint Reaches Into Google's Cloud-Based Apps Services
- The Wonderful Rise Of Meaningless Content
- MediaCom, Goodby Silverstein Get Global eBay Assignments
- Advertisers, Get Comfortable With Ambiguity
- Facebook's Revenue Soars 61% On Mobile Ads
- Facebook Improves Mobile Ad Targeting To Specific Devices
- As They Head To Comic-Con, 'The Flash' And 'Gotham' Have Everybody Buzzing
- Social Media Scores Low in Consumer Satisfaction
- Google Can't Shake App Privacy Suit
- SAP Consolidates Marketing Duties With Omnicom
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
- Speed-Dating Is The Tinder Of Innovation
- Upfront Blues: Broadcast, Cable TV Ad Rev Forecast To Sink 6%
- Aiming For The Augmented Me
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
- Three-Year Court Battle With WPP Ends With $1 Damages Award To TRA
- Broadcasters Seek To Hold FilmOn In Contempt Over New Streaming Service
- YouTube, Google+, LinkedIn Lose Share Traffic
- The Comcast Call: Part II
- A-B InBev Calls U.S. Media Agency Review
- Iron Ladies -- And Women In A Bind
- MediaPost Weekend - Sunday, July 20, 2014
- Forbes Media Sold, Family Retains Minority Share
- Iron Ladies -- And Women In A Bind
- Content Is King Again, Just Look Where The Megabucks Are Going
- Microsoft Shutting Xbox Entertainment Months After Courting Advertisers
- FTC Urged To Protect Consumers From Secret Psych Experiments
- Facebook Confirms Testing Buy Button In Ads
- What Does All This Media Biz Consolidation Mean?
- Google Strengthens Ties With Auto Industry, Names Former CEO To Board
- An Open Letter To The Online Publishers Association
- Rupert's Not Likely To Take 'No' For An Answer
- Walmart Exchange Seems Like Natural Next Step
- All-Star Game Doesn't Bat For Fox TV
- Conde Nast's 'Scene' Makes Major Move Into Video Aggregation
- Networks Might Now Do Deals With Aereo, And Why Not? It's 'Just Business'
- Fox's Bid For Time Warner Sends Media Stocks Soaring
- Facebook Making Nielsen's Mobile Measurement Dreams Come True
- Programmatic + Immersive TV Experiences
- Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
- Yahoo Sees Ad Decline In Q2, Mayer Yet To Kick-Start Growth
- ABC Signs Interpublic For 'Reserved Programmatic' Trial, Adap.tv Becomes First 'Approved DSP'
- Covario Sees Search Budgets, Impressions, Clicks Grow Double Digits YoY In Q2
- When You Get In This Taxi, Yugo Wherever The Driver Goes
- Coca-Cola, Pepsi, Lead CoreBrand's Most Respected
- Sweet 'N Low Parent's Claim Could Double KSL Media's Outstanding Debt
- World Cup 2014: A Marketer's Epilogue
- A 2-Part Story About Native And RTB - Part 2 Will Blow Your Mind!
- Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark
- NBC Claims It Led Nets In Upfront Gains
- Franken Warns Regulators That AT&T/DirecTV Merger Could Affect Neutrality, Broadband Access
- If Fox Buys Time Warner, CBS Would Eye CNN
- MediaPost Weekend - Sunday, July 13, 2014
- Good Brand Tweets Are Not a Rising, Well, Tide
- It Was A Quiet Week In The Evil Empire
- Smut, Drugs, Yachts, And The Death Of The Middle Class: A Light Opera
- FTC Sues Amazon, Says Parents Entitled To Refunds For Kids' In-App Purchases
- GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
- Why More Brands Are Buying Digital Ads In-House
- Sorrell Sees Procurement Influence Ebbing
- Maxus Wins NBCU $175 Million Digital Assignment
- Global Ad Growth Poised To Double, Digital's Expansion Begins To Ebb
- Digital Is NOT A Department
- TV/Radio Dollar Volume Deal-Making Down In Q2
- Digital Not Living Up To Its Promise, Say Marketers
- Twitter Taps Stanton As Global Media Chief
- I Love Twitter's Buy Button. I Hate Twitter's Buy Button.
- YouTube With $3.5B Revenue In 2013, Says One Report
- With Help From World Cup, Dentsu Reports 4% Spending Bump For June
- Mindshare Checks Wearable Tech Vitals With New Life+ Unit
- CBS' 'Extant' Has Modest Debut
- Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
- 300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
- Agencies, Trading Desks and Marketers: Time To Talk About Rebates
- Moneyball 2.0
- Should You Be Outraged By Facebook?
- Break Up Broadband & TV Businesses: Can Consumers Do The Math?
- Franken Warns Regulators That AT&T/DirecTV Merger Could Affect Neutrality, Broadband Access
- 'I'm bored': Parents Spend More On Kids This Summer
- ABC Appoints Dean As First VP Of Programmatic And Data-Driven Sales
- MediaPost Weekend - Sunday, July 6, 2014
- Why Madison Avenue Wants To Swim In The Dark Pool
- Real-Time With GroupM's Ari Bluman
- IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
- 'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads Impacted
- Supreme Disappointment
- Modern Advertising Needs the Confidence To Say No
- Privacy Watchdog Asks FTC To Investigate Facebook's Social Experiment
- Facebook Runs Social Experiment On Unsuspecting Users
- Pandora Opens Programmatic Box: Real-Time With Jeremy Randol
- MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
- Industry Reacts To Facebook's LiveRail Buy
- IPTV Soars Globally, New Subscriptions Hit 100M
- Crisis Averted: Fox Stations Set New Terms With Nielsen
- Does TV Still Need 'Hits'?
- Advertising Is A Story -- But A Story That Needs To Sell A Product
- World Cup Scores Big Results For ESPN
- Sunday Night Dramas 'Reckless' And 'The Leftovers' Raise Content Questions
- 10 Better Excuses Than 'I Fell Asleep'
- Digital Advertising Alliance Unveils Mobile Privacy App
- Mobile Video Advertising To Double in 2014
- Study: Brand Likes Up 30% On Facebook
- Mobile Surge To Boost Total U.S. Ad Spending 5% This Year
- 93 Magazines Launch in First Half of 2014
- Upfront 2014-15 Price Increases Less For Broadcast Networks
