MediaPost Weekend Editions for October 2014
MediaPost Weekend - Sunday, Oct. 26, 2014
A Brief History Of Buying Time
JC Penney Launches Media Agency Review
What The Ello! This Ad-Free Social Net May Be Onto Something
Tiffany's Selects WPP's MEC For $100 Million Global Media Account
Being The Change, Seeing The Change -- And Not Shutting Up
Bing Ads Develops Universal Event Tracking Across Devices
Microsoft Building Third-Party Publisher Ad Network
Why SEO Never Lived Up To Its Potential
Ello Raises $5.5 Million For Ad-Free Social Network
An 'Unfortunate Hiccup' - Publicis Groupe Q3 Organic Growth A Tepid 1%
Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither
FCC Suspends Review Of Comcast-Time Warner Merger
Are You Genuine? (Sales & Marketing Leaders Should Be)
Americans Sick Of Gossip, Sports In News Coverage, Want More Substance
Facebook Launches Messenger Campaign Trial
Omnicom Posts 6.5% Organic Growth For The Third Quarter
Yahoo Reportedly 'In Talks' To Buy Programmatic Video Ad Platform BrightRoll
Sideswipes: Media Becomes The Newest Target Of A Dictator
Sen. Leahy Asks Comcast For Net-Neutrality Promise
John Oliver Is A Very Funny Fellow
Digital Ad Revenue Hits $23 Billion In First Half Of 2014
Snapchat Ads Could Change Everything
Someone Please, Please Whelm Me
Snapchat Sees First Ads
Tell Me This: Is It Possible to Still Get Organic Reach?
MediaPost Weekend - Sunday, Oct. 19, 2014
This Is Going To Be Hilarious
Bollore Group Makes Tender Offer For A Majority Stake In Havas
In 'Surrender Or Fight' Moment, Target Chooses To Fight
Tell Me This: Is It Possible to Still Get Organic Reach?
WPP's Kantar To Buy Firm That ID's Content Viewing Across TV, Mobile Screens
Programmatic To Account For 63% Of Display Ad Spend By 2016
Google's YouTube Succeeds With An Old Upfront Tactic: Scarcity
HBO To Offer Streaming Video Service In 2015
Yahoo Launches DIY, Latest Digital Magazine Site
Boo: Google's And Experian Marketing's Top Halloween Costume Searches
'Walking Dead': Extreme Violence Is Now Mainstream Entertainment
Sideswipes: In Case You Were Wondering - There Is Absolutely A Backlash On Surveillance
Nielsen To Reprocess All Ratings Affected By Glitch, Begins Releasing Some Of It
Google Launches Android Ads Designed To Encourage Individuality, Personalization
Rentrak Expands Deal With Fox Networks Group
Let's Drop The Words Digital And Social
IPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time
Kick(start)ed In The Gut
MediaCom Wins $150 Million Merck Consumer Health Business
MediaPost Weekend - Sunday, Oct. 12, 2014
Snapchat Plans For Opt-In Ads
Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie
Snapchat Hackers Threaten To Release Image Database
What If Internet Wasn't Ad-Funded?
The Way Consumers Think About Advertising Will Change Search's Role
What Facebook's New 'People-Based Marketing' Really Means For Advertising's Future
The Future of Media Is About Business Outcomes -- Not Media Outputs
WPP On Track With Rentrak: Cuts Deals To Sell Kantar, License Ratings To GroupM
'This Is A Test...' Zenith Using Rentrak As Currency In Some Markets Only
Doner Media Joining The Assembly Party
IPG's PR Shop Weber Shandwick Launches A Full-Service Ad Agency
Omnicom, iHeartMedia Strike $200 Million Deal
MediaCom Wins $150 Million Merck Consumer Health Business
Are You The Smartest Person In The Room?
Google, Paramount Pictures Take 'Interstellar' To Technology
Many Flavors of Programmatic TV: One Size Doesn't Fit All
Apple, Google And The I 'Mecosystem' In The Age Of You
Schiller Exits Twitter, Company To Reorganize
Search Intent Data Behind The Selfie
Facebook Completes WhatsApp Deal For $22 Billion
Turner Broadcasting To Cut 10% Of Workforce
Nielsen Records Tiny Glitch In Ratings
MediaPost Weekend - Sunday, Oct. 5, 2014
Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots Don't Buy Things"
Ad Trade Groups To Form New Anti-Fraud Unit
Transparent: The Mommas And The Poppas
Not Another Advertising Week Story (Mostly)
Zenith Makes Rentrak 'The' - Not 'A' - Currency For Local TV Buys
The Evolution Of Google's Golden Triangle
Sideswipes: Say Hello To ello
KBS+ Puts New Skin In Its Game: Peltz Will Direct VC Unit
Facebook Apologizes For Insensitive 'Real-Name' Policy
Where Sharks Are Swimming, Expect Blood
Mondelez Accelerates Mix Shift Via Google Video Deal
Key to Cross-Platform Advertising Is Creating A Single Metric
Ello Taps Ad, Data Frustration Playing Familiar Counterculture Card
Office Depot Selects McCann And UM For $100M Creative, Media Account
Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Setting The Industry's Sights On Viewability
P.R. Wild Pitches, Autumn Edition
Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Apple's Very Weird Week
From 'A To Z': What's Wrong And Right About TV Comedy
DigitasLBi Taps Rubicon For Programmatic Buying