MediaPost Weekend Editions for March 2016
MediaPost Weekend - Saturday, March 26, 2016
U.S. Ad Market Forecast 2016: A Good Year, But Some Slowdowns For TV, Radio
Total TV, Video Consumption Grows Slightly In Q4 2015
'Do You Renounce Satan?' -- And Other Things Not Said At The 4A's Conference
France Fines Google For Failing To Censor Search Results Worldwide
Key Political Moments Cause Spikes In YouTube Search, Video Views
The IAB Wants To Help You Calculate Your Programmatic Costs
comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per
More On The Simplicity Imperative
Justice Palin?! Judge For Yourself
Millennial TV Watchers Average 4 Non-TV Activities
OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
New Approach At Publicis Groupe: 'Sapient Inside'
March Madness: Soft Early Ratings, Higher Ad Sales
The Next Revolution Will Not Be Televised, But Instant-Messaged
P.R. Wild Pitches: Spring Edition
Zenith Downgrades Its Global Ad Spend Forecast
Averting The Apocalypse: JWT's 'Rape Guy' Resigns
MediaPost Weekend - Saturday, March 19, 2016
Martinez Out At JWT
JWT, Johnson Battle Over 'Smoking Gun' DVD
Averting The Apocalypse: JWT's 'Rape Guy' Resigns
Viacom Inks Big Cross-Platform Deal With comScore
Lord & Taylor Settles FTC Complaint Over Native Advertising, Instagram Campaign
U.S. Media Market Expands To Highest February Yet, Long-Tail Brands Outpace Top 10 Categories
Digital Video Advertising For Traditional TV Tops $2 Billion
Free Money Is Earning Elections
How Online Advertising Is Starting To Look Like TV In The '60s
Turn 'Supercookie' Battle Sent To Arbitration
Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing
March Madness = Billion-Dollar Ad Haul, Loss In Business Productivity
Broadcast CPMs Rebound In February, Rise To Highest Level Since 2013
Revenue? Who Needs Revenue?
Wikipedia's Wales: We're Becoming A News Publisher
Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
A Speculative Future Of Television
Michelle Obama: 'I Will Not Run For President,' But Will 'Keep Pushing'
MediaPost Weekend - Sunday, March 13, 2016
420 Reasons You Should Read About The CNBC Of Cannabis
Wikipedia's Wales: We're Becoming A News Publisher
Is The Future Of Content Going To Be Ruled By Machines?
Obama To SXSW: Don't Fetishize Phones Above Values
Expert Reveals Dark Side Of 'Dark Social,' Says Messaging Apps Enable Terrorist 'Command And Control'
A Speculative Future Of Television
Traditional Media Spend Slows, Digital Maintains Strong Growth
Carne Or Carney? Donald Trump And The Masses
FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
FCC Chairman Wants Broadband Providers To Obtain Consumers' Permission For Online Behavioral Advertising
MSNBC Makeover And The White House Race
Publicis Media Reorganizes Into 4 Global Agency Operations
Wendy's Awards Digital Shop VML With Full-Service Creative AOR Duties
SVOD Reaches Critical Mass, Penetrates Half Of U.S. Homes
Sagging Broadcast Demand Drags National TV Ad Costs Down In January, Cable Continues To Build
The Art Of The DEAL: IAB Proposes Explicit Value Exchange To Thwart Blocking
Top 10 Bedrock Principles Built On Marketing Sand
Fox News Sees Double-Digit Percentage Viewing Gains For Latest GOP Debate
SXSW Attendees Flip For AMC's 'Preacher'
Leaning In On The Load: A Great Leap For The Gender Cycle
Meet Your Future: Artificial Intelligence
Coca-Cola Takes Rewards Program To Cashless Pay, Vending Machines
How Lufthansa Created Real Branding With Virtual Reality
Brands Embrace The Virtual In Reality
BuzzFeed Launches Swarm, SXSW Pitch Seems Smarmy
GE #Droneweek Returns, Demonstrates A Different Side Of Periscope
SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
MediaPost Weekend - Saturday, March 5, 2016
Fox News Sees Double-Digit Percentage Viewing Gains For Latest GOP Debate
Study Finds Only 40% Of Digital Buys Going To Working Media
Leaning In On The Load: A Great Leap For The Gender Cycle
ANA Study Finds Marketers Taking Programmatic In-House: Cites Transparency, Fraud
AppNexus Unveils Video Breakthrough, Reduces Latency From 5 Seconds To 5 Milliseconds
TV Nets Earn Modest Super Tuesday Ads, Viewing
Tribune Combines EIC, Publisher Roles
Ikea Launches $400+ Million Media Agency Review
Billboards That Track Consumers Raise Privacy Concerns, Sen. Franken Says
WARC: Over Half Of The World's Most Impactful Campaigns Are Digital-Led
Oscars Takes Viewer Hit, But Sees Higher Ad Revenues
Tribune Puts Itself On The Block
And Somewhere Men Are Laughing, And Somewhere Children Shout
The FBiOS Affair: Why Advertisers Should Care
Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
The Collateral Damage Of Disruption
If This Sells Products, God Help Us All
The Only Thing Worse Than Being Talked About: NOT Being Talked About
No More Moore? Don't Be So Sure
Consumers Remember Stories, Not Products