MediaPost Weekend Editions for February 2021
MediaPost Weekend - Saturday, Feb. 27, 2021
Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
Holding Companies Put Some Numbers To 2020 Staff Reductions
AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
COVID-19 Changed The Advertising Playbook -- Now What?
Ad Council Unites 300+ Participants For Largest PSA Campaign In U.S. History
FTC To Tackle 'Dark Patterns'
The 'Real Story' Behind Facebook's Australian News Blackout, According To Facebook
Question For The Golden Globes: Why Bother?
IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage
Facebook Drops Australian News Ban, Negotiates Payments, After Law Amendments
Microsoft Emerges As Unlikely Ally To Publishers In Sharing Ad Revenue
Virginia Passes Privacy Law Backed By Tech Companies
Remember Getting Dressed? Shapermint Does
NFL Looking For Massive Hikes In TV Rights Fees
With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
TV Gets Plus-Sized As Paramount+ Launches Next Week
P&G 'Crowns Of Heritage' Initiative Helps Black Americans Find Their Roots
Lincoln Project Continues To Crank Out The Hits Amid Its Own Ongoing Scandal
An Empathy Lesson From A Color-Blind Boy
Twitter To Launch Feature That Lets Publishers Charge For Content
The Complexities Of Promoting Hemp: Q&A With Mad Tasty Sparkling Water
MediaPost Weekend - Saturday, Feb. 20, 2021
Facebook Emails Reveal Company Knew Of Inflated Metrics, Marketers Argue
What If We Turned Back The Clock On Media?
Can Do: Timely Tim Allen Show Celebrates American Ingenuity
The Great Rebundling: Should Shopify Buy FedEx?
'Would MediaPost Give Goebbels An Award?' Great Question!
Obit: 'Big Fat Idiot,' Dead At 70
Facebook Cuts Off Australian News After Media Payments Law Passes House
Meet The Future Stars Of TCM: Keanu, Matt Damon, Madea
News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
Ad Prices Forecast To Inflate 3% This Year
iHeart Acquires Triton Digital For $230 Million
Dentsu Reports $1.37 Billion Impairment Charge For 2020
ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021
In New Year, COVID Is Less Prominent In Prime Time
Social Platform Parler Returns Online
In Digital World, Nothing Can Be Said To Be Certain Except A Push For Ad Taxes
Beautiful Recovery Ahead: L'Oreal Predicts 'Roaring '20s'
Chevrolet Introduces New Bolt EUV With Help From Walt Disney
MediaPost Weekend - Saturday, Feb. 13, 2021
Agencies Help Brands Spark Romance For V-Day
Nokia Phones Provides Short, Sweet Messages For Valentine SMS Notes
Valentine's Day Purchases Driven By Four Behavioral Triggers
Prosecco And Rose Are Finally Hooking Up -- Just In Time For Valentine's Day
Panda Express Stresses Authenticity With Lunar New Year Spot
The Rock For President? By 2032, It Just Might Happen
How To Buy An Insurrection
Trump Used Media Money To Market An Insurrection
Holy Moly: Bruce And Jeep Go To The Super Bowl
Hey, Buzzkill Bruce, Turn That Frown Upside Down
Upfront Redux: Networks To Go Virtual, Again
Publicis Groupe Wins $600 Million Inspire Brands Restaurant Portfolio
Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Maryland Lawmakers Poised To Override Ad Tax Veto This Week
YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
TikTok Sale On Hold As Biden Admin Reviews Global Tech Security
YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
Supreme Court Urged To Tighten Rules For Privacy Class-Actions
WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Virginia Online Privacy Law Nears Passage
Facebook Steps Up COVID Effort, Gives $120 Million In Ad Credits To Health Orgs
Super Bowl LV Tune-In Falls 15%
MediaPost Weekend - Saturday, Feb. 6, 2021
The COVID-19 Super Bowl: A Big Game Like No Other
Last-Minute Reveals: Jimmy John's, McDonald's, Skechers, Robinhood Show Off SB Spots
At Super Bowl, P&G's Microban 24, Safeguard Want A Good Clean Game
Magnite Acquires SpotX For $1.17 Billion
Jeep Confirms Super Bowl Spot, Keeps Details Under Wraps
Who Knows? This Super Bowl May Taste Even Better
Verizon $80M 5G Tampa-Area Network Investment Will Support Super Bowl Activations
Anglo Media Markets Lost Nearly $8 Billion In 2020
It's a Crazy, Mobbed-Up World
YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
What The Hell Is This? Underworld Reimagined and Rebranded
Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Agency New Business Revenue Down 5.8% In 2020
Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million Round
Publicis Groupe Reimburses All Voluntary Salary Cuts
Helping Industry Move To Cross-Media Measurement: Q&A With CIMM's Jane Clarke
Jeff Bezos To Step Down As Amazon CEO, AWS Chief Andy Jassy Will Succeed Him
Washington State Lawmaker Unveils Privacy Bill Requiring Opt-In Consent For Targeting
Men's Grooming Brands Leverage WFH Trends
Facebook Unveils Plan To Convince Apple Users To Allow Tracking
WPP, TikTok Announce Global Agency Partnership Wrapped In Data
1,984 Reasons To Check Out GroupM's New Data Ethics Tool
Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
Silencing Of Trump Produces Strange Peace Across The Land
Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad