MediaPost Weekend Editions for February 2021
- MediaPost Weekend - Saturday, Feb. 27, 2021
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
- Holding Companies Put Some Numbers To 2020 Staff Reductions
- AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
- COVID-19 Changed The Advertising Playbook -- Now What?
- Ad Council Unites 300+ Participants For Largest PSA Campaign In U.S. History
- FTC To Tackle 'Dark Patterns'
- The 'Real Story' Behind Facebook's Australian News Blackout, According To Facebook
- Question For The Golden Globes: Why Bother?
- IPG Mediabrands Rejoins Standard Media Index, Brings Pool To 100% Holding Co. Coverage
- Facebook Drops Australian News Ban, Negotiates Payments, After Law Amendments
- Microsoft Emerges As Unlikely Ally To Publishers In Sharing Ad Revenue
- Virginia Passes Privacy Law Backed By Tech Companies
- Remember Getting Dressed? Shapermint Does
- NFL Looking For Massive Hikes In TV Rights Fees
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
- TV Gets Plus-Sized As Paramount+ Launches Next Week
- P&G 'Crowns Of Heritage' Initiative Helps Black Americans Find Their Roots
- Lincoln Project Continues To Crank Out The Hits Amid Its Own Ongoing Scandal
- An Empathy Lesson From A Color-Blind Boy
- Twitter To Launch Feature That Lets Publishers Charge For Content
- The Complexities Of Promoting Hemp: Q&A With Mad Tasty Sparkling Water
- MediaPost Weekend - Saturday, Feb. 20, 2021
- Facebook Emails Reveal Company Knew Of Inflated Metrics, Marketers Argue
- What If We Turned Back The Clock On Media?
- Can Do: Timely Tim Allen Show Celebrates American Ingenuity
- The Great Rebundling: Should Shopify Buy FedEx?
- 'Would MediaPost Give Goebbels An Award?' Great Question!
- Obit: 'Big Fat Idiot,' Dead At 70
- Facebook Cuts Off Australian News After Media Payments Law Passes House
- Meet The Future Stars Of TCM: Keanu, Matt Damon, Madea
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes Australia
- Ad Prices Forecast To Inflate 3% This Year
- iHeart Acquires Triton Digital For $230 Million
- Dentsu Reports $1.37 Billion Impairment Charge For 2020
- ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021
- In New Year, COVID Is Less Prominent In Prime Time
- Social Platform Parler Returns Online
- In Digital World, Nothing Can Be Said To Be Certain Except A Push For Ad Taxes
- Beautiful Recovery Ahead: L'Oreal Predicts 'Roaring '20s'
- Chevrolet Introduces New Bolt EUV With Help From Walt Disney
- MediaPost Weekend - Saturday, Feb. 13, 2021
- Agencies Help Brands Spark Romance For V-Day
- Nokia Phones Provides Short, Sweet Messages For Valentine SMS Notes
- Valentine's Day Purchases Driven By Four Behavioral Triggers
- Prosecco And Rose Are Finally Hooking Up -- Just In Time For Valentine's Day
- Panda Express Stresses Authenticity With Lunar New Year Spot
- The Rock For President? By 2032, It Just Might Happen
- How To Buy An Insurrection
- Trump Used Media Money To Market An Insurrection
- Holy Moly: Bruce And Jeep Go To The Super Bowl
- Hey, Buzzkill Bruce, Turn That Frown Upside Down
- Upfront Redux: Networks To Go Virtual, Again
- Publicis Groupe Wins $600 Million Inspire Brands Restaurant Portfolio
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
- Maryland Lawmakers Poised To Override Ad Tax Veto This Week
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
- TikTok Sale On Hold As Biden Admin Reviews Global Tech Security
- YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
- Supreme Court Urged To Tighten Rules For Privacy Class-Actions
- WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
- Virginia Online Privacy Law Nears Passage
- Facebook Steps Up COVID Effort, Gives $120 Million In Ad Credits To Health Orgs
- Super Bowl LV Tune-In Falls 15%
- MediaPost Weekend - Saturday, Feb. 6, 2021
- The COVID-19 Super Bowl: A Big Game Like No Other
- Last-Minute Reveals: Jimmy John's, McDonald's, Skechers, Robinhood Show Off SB Spots
- At Super Bowl, P&G's Microban 24, Safeguard Want A Good Clean Game
- Magnite Acquires SpotX For $1.17 Billion
- Jeep Confirms Super Bowl Spot, Keeps Details Under Wraps
- Who Knows? This Super Bowl May Taste Even Better
- Verizon $80M 5G Tampa-Area Network Investment Will Support Super Bowl Activations
- Anglo Media Markets Lost Nearly $8 Billion In 2020
- It's a Crazy, Mobbed-Up World
- YouTube Expands CTV And Sports Offerings As Ad Spending Rebounds
- What The Hell Is This? Underworld Reimagined and Rebranded
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
- Agency New Business Revenue Down 5.8% In 2020
- Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million Round
- Publicis Groupe Reimburses All Voluntary Salary Cuts
- Helping Industry Move To Cross-Media Measurement: Q&A With CIMM's Jane Clarke
- Jeff Bezos To Step Down As Amazon CEO, AWS Chief Andy Jassy Will Succeed Him
- Washington State Lawmaker Unveils Privacy Bill Requiring Opt-In Consent For Targeting
- Men's Grooming Brands Leverage WFH Trends
- Facebook Unveils Plan To Convince Apple Users To Allow Tracking
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
- 1,984 Reasons To Check Out GroupM's New Data Ethics Tool
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
- Silencing Of Trump Produces Strange Peace Across The Land
- Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
