MAD Agency Daily Editions for April 2016
MAD Agency Daily - Friday, April 15, 2016
CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways'
Pop-Ups With A Twist-They're Tied To The Weather In Real-Time
Instagram Rolls Out Personalized Video Feed
Samsung Is This Year's Cannes Lions Marketer Of The Year
MediaMonks Expands To Brazil
Georgia's New Tourism Campaign is Pretty Sweet
Is 'The Real Thing' Still A Thing?
NEW! Kobe Bryant Conducts A Choir Of Haters In Retirement Ad For Nike
REVOLVING DOOR: The Marketing Arm Promotes Two
BIZ DEV: HMSDesign To Develop Brand Identity For Bigelow Tea
MAD Agency Daily - Thursday, April 14, 2016
Agency Takes Pop-Up Office To College Campuses To Recruit Interns
Pivotal's Wieser Forecasts Moderate Holding Company Growth In 2016
Get Real: Organic Valley Tells It Like It Is For Women In The Mornings
ANA Wants More Time To Analyze 'Far-Reaching' Privacy Proposal
Tostitos Unleashes Spicy Telenovela For Cinco De Mayo-Timed Launches
In-Theater Video Ads Grow By Double-Digit Increases
Advertising Firms + Big Data = Missed Opportunities
Is Digital Media Too Big To Fail?
NEW! Moviegoers Think They're Seeing An Action Movie. Instead, They See Real Gun Violence
REVOLVING DOOR: Publicis Worldwide New York Hires Andy Clarke As ECD On Cadillac
BIZ DEV: Red Door Interactive To Handle Social Media, SEO, For Asics
MAD Agency Daily - Wednesday, April 13, 2016
Agency Hires Five New Creatives; But First, Let Me Take A Selfie
JWT's Johnson: 'Rape Joke' Video Should Be Made Public Without Redactions
Walmart Subsidiary Asda Appoints New Ad, Media Agencies
DigitasLBi Promotes 2 In Its Executive Suite
Golfsmith's New Ad/Marketing Strategy
Sensor Sighting: TE Connectivity's "What A Sensor Sees" Campaign
A Year On... What's Changed On The Trust And Transparency Front?
The World in Bite-Sized Pieces
NEW! SheaMoisture Hopes To #BreakTheWalls In The Beauty Aisle
REVOLVING DOOR: DigitasLBi Promotes Two
BIZ DEV: The Coffee Tea & Bean Leaf Names Pitch Its First AOR
MAD Agency Daily - Tuesday, April 12, 2016
Apparently, Open Offices Are Filled With Petulant Children With No Manners
Palisades MediaGroup Recruits PHD Duo To Oversee Its New NYC Office
Hey, Agencies: Marketers Are Pretty Clear About What They Want
2015: A Good Year For IPG And Its CEO
Yahoo Do You Think You're Fooling?
Saatchi Preps Major New Campaign For Tecate Beer
MRM's Louise Clements Departs To Head ICF Olson
'Daily Mail' Confirms Potential Bid For Yahoo's Media Assets
NEW! Romanian Bakery Creates Dessert Line That Illustrates Gender Inequality
REVOLVING DOOR: Omar Quinones Joins Anomaly As Group Strategy Director
BIZ DEV: Droga5 Awarded Sundial's SheaMoisture Account
MAD Agency Daily - Monday, April 11, 2016
GSD&M Co-Founder Roy Spence Inducted Into Advertising Hall of Fame
Omnicom Unveils New Media Agency
Test Drive A Volvo XC60, Via Instagram
NHTSA, Tombras Don't Want Emojis To Ruin Your Life
Brands Losing Trust In Google To Serve Most Valuable Search Results
U.S. Advertising As Percentage Of GDP Slows
End Of An Era: Campaign Highlights Braves' Glory Days At Turner Field
Coming Clean
NEW! Competing Auto Brands Inadvertently Power Volvo XC90 T8 On A California Highway
REVOLVING DOOR: Nancy Reyes Named Managing Director Of TBWA\Chiat\Day New York
BIZ DEV: Pete & Gerry's Organics Names SwellShark As Media AOR
MAD Agency Daily - Friday, April 8, 2016
Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers
Publicis Media Reorganizes U.S. Leadership Team
MEC Integrates Content, Social, SEO, Partnerships, Creative Into One-Stop Shop MEC Wavemaker
MEC Launches Wavemaker To Streamline Services
Wunderman's Julie Rezek Joining IPG's HackerAgency As NA President
Omnicom Consolidates Healthcare Shops Under TBWA\WorldHealth Brand
AdBlock Plus Sticks By Its Script
Porn As A Prelude To Dating: Reading 'American Girls'
Branding With A Purpose
NEW! Sweden Has Its Own Phone Number. Callers Connected To Random Swedes 24/7
REVOLVING DOOR: Pete Johnson To Join Deutsch New York As ECD
BIZ DEV: The Firm Public Relations & Marketing Picks Up AAA Nevada
MAD Agency Daily - Thursday, April 7, 2016
Agencies: 80 Percent of Gamers Will Watch Your In-Game Video Ads
Follow The Money: Rebate Management Cited As Biggest Factor In 'Trust' Between Agencies And Clients
The Value Of Awards For Ad Agencies
Yes, There Is Now An Agency Representing Instagram-Famous Dogs To Marketers And Agencies
Victoria Beer Breaks Its First U.S. Campaign
Insights from 'Extreme Ownership': Ego Vs. Pride
WPP Appoints Nicole Seligman Senior Independent Director
BrandStar Lands Cheribundi Biz
Absolut Debuts New Iteration Of 'Absolut Nights' Creative
NEW! Pepsi Launches 1893, Cola Based On Original Brand Recipe
REVOLVING DOOR: Beth Rilee-Kelley Promoted To President Of The Martin Agency
BIZ DEV: Hotwire Named AOR For Travelex
MAD Agency Daily - Wednesday, April 6, 2016
Shocker! Study Finds College Students Like Relevant Ads. And Two-Thirds Use Facebook
Target Shifts $500 Million Media Assignment To GroupM
Haworth, Parting Ways With Target, Talks To Walmart About Handling Its Media
Rokkan Wins AOR Duties For William Grant & Sons
Mekanism Opens Up In The Windy City
Luxury Hotels Unite To Launch Brand Campaign
Nancy Reyes Joins TBWA\Chiat\Day New York
The Wave Form Of Complex Strategy
NEW! Califia Farms Loves You Back
REVOLVING DOOR: Jeff Cruz Joins MRM//McCann Detroit As EVP, Chief Creative Officer
BIZ DEV: The O'Hara Project Adds Hoboken Farms To Roster
MAD Agency Daily - Tuesday, April 5, 2016
MRM/McCann Detroit Hires New Chief Creative Officer
Johnson: WPP, JWT 'Want It Both Ways'
The Demise Of Brand-Building
Media Ratings Auditor To Assess Agency Media Audits, MRC Forms Working Group
Why There Is No President Klein
KSL Trustee Settles With Agency's Former Controller
Eurostar Taps AKQA To Promote New Trains On Instagram
USAA Hires MullenLowe US To Replace Its Ousted Sibling Campbell Ewald
NEW! Sonic To Sell Square Shakes Through Instagram At Coachella
REVOLVING DOOR: DDB New York Adds Five To Strategy Department
BIZ DEV: Fineman PR Adds Three Clients To Roster
MAD Agency Daily - Monday, April 4, 2016
Government's Overtime Pay Proposal Could Wreak Havoc With Agency Management And Employee Morale
Carat Downgrades 2016 Forecast, Citing Lower Expectations For China And Brazil
WPP Buys Health And Pharma Media Agency CMI
Perfect Fools Lands Creative Duties For Zound Headphones
Omnicom Agencies Promote Ascension's Veteran's Choice Program
Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads
MRC Proposes Mobile 'Viewable' Guidelines, Says Newsfeeds Remain Vexing
Power Up.
NEW! Tough Mudder Launches Electrocshock Therapy 'Toy'
REVOLVING DOOR: Anaka Kobzev Joins TBWA As Global Head Of Communications
BIZ DEV: American Standard Named Solve As AOR, Without A Review
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