• by Amy Corr  @MediaPostOTL, April 4, 2016

DDB Worldwide added five strategists to the New York office: Tim Polder as director of content strategy; Chiara Martini as director of social strategy; Neil Simpson as associate planning director; Amanda Moreno as social strategist; and Claudia Steer as group strategy director. They all report to Stuart Hazlewood, chief strategy officer of DDB New York. Originally from the Netherlands, Polder joins DDB New York from London and Amsterdam where he served as a digital strategist at Saatchi & Saatchi, Cheil Worldwide and at his own consultancy firm Badabiem Badaboem. For the last five years, Martini was responsible for digital & media Strategy at Heineken Brazil, working with all brands across the portfolio like Heineken, Sol and Desperados. At DDB, she will be responsible for social and content strategy for Clean & Clear, Neutrogena, Aveeno, Huawei, Cotton, Qualcomm and State Farm. Simpson previously served as a brand strategist at DDB in London, where he worked for pharmaceutical brands including Excedrin and OneTouch. In his new position, Simpson will work across several agency accounts including multiple Unilever brands: OneTouch, Stat Strip and Topps. Moreno joins the agency from R/GA, where she focused on digital and social-first initiatives for L'Oreal Paris. In her new role, Moreno will be working closely with the strategy team to manage campaigns and develop social content for Neutrogena, Aveeno and Clean & Clear. Steer will oversee strategy for the Unilever and Hasbro accounts. She joins the agency from Leo Burnett Chicago, where she led the strategy for McDonald's US brand initiatives. She also worked on Sprint and the agency's pro-bono client, the Greater Chicago Food Depository .