MAD Agency Daily Editions for May 2020
MAD Agency Daily - Friday, May 29, 2020
WPP, SuperAwesome Form Global Partnership Focused On Engaging Responsibly With Kids Online
Ciara Teams With Ad Council For Feeding America PSA
GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
Impact Of Pandemic On Consumer Behaviors: Q&A With Rapport's Mike Cooper
Heeding ANA Call To Reform TV Buying
Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
Baskin-Robbins Salutes Young COVID-19 Change Makers
Energizer Holdings Consolidates Global Media Account With UM
MAD Agency Daily - Thursday, May 28, 2020
DAN Down 3.3% In The First Quarter
How Curiosity Turned 'Duke Bush' Into An Award-Winning Media Star
'Moldy Whopper' Collects Most One Show 2020 Finalist Nods
Kantar: Tips To Balance Performance, Brand-Building Media Buys
Company Claims First-Ever Clickthrough Guarantees For Outdoor Billboard Ads
OOH Awards Showcase Past As Prologue
Experiential/Events Collective Sets Its Sights On Battling The Pandemic
Barkley Named Lead Brand Agency For Copper Mountain Resort
MAD Agency Daily - Wednesday, May 27, 2020
Forrester's New Global Media Agency 'Leaders'
UM Harvests Gallo, Named Iconic Winery's Media AOR
Publicis Groupe Staffers Don't Want To Commute As Much In The Future
TBWA\Media Arts Lab LA Top-Ranked In ADC Awards 2020
Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
U.S. TV Ad Market Projected To Decline 15% This Year Due To COVID-19
AI And Our Current Rugged Landscape
Conference Cancellations Continue Late Into Year
Healthcare Company And Its Agency Want A New 'Verified' Icon To Combat COVID-19 Fake News
Quigley-Simpson Adds Three Senior-Level Roles
MAD Agency Daily - Tuesday, May 26, 2020
Oberland Names First Partners
Study: Marketers Say Their Content Creating Approach Is Inefficient
Agencies Entertain Staff Stuck At Home
Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic Tracker
Miles Traveled Daily Per American Continues Trending Upward, Approaching Normalcy
This Week's IPG 'Floor 9' COVID-19 Podcast: Atlas Obscura's Warren Webster
VW Bans Racist Ad
3 Things To Avoid In COVID-19 Advertising
MAD Agency Daily - Friday, May 22, 2020
Code & Theory Helping Make New TR Presidential Library 'Digitally Native'
Telefonica's Movistar Further Consolidates Its Latam Business With WPP
Acxiom Teams With Matterkind On New Addressable Buying Service
McDonald's Is Lovin' Publicis' 'Power Of One,' Names It Planning Agency For Mainland China
The Many Nets Bumble Bee Tuna Integrated Ad Account
Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19
Report: Zoom Sees 2000% Spike In New User Interest During Pandemic
'Healing Through Music' Campaign Offers Virtual Performances For Patients
Travel Shop Adds Strategic Role
MAD Agency Daily - Thursday, May 21, 2020
Strawberry Frog's Goodson: It's Time For Adland To Do A Big Rethink
Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
Spikes In Content Consumption Are Big Wins For Brands
First Power Crunch Campaign: 'This Is Not A Candy Bar'
Ad Industry Interest In B2B Content Surpasses Pre-Pandemic Levels
The CMO Role Isn't Dead, Just Evolving
Visible Launches First National TV Ad Campaign
Doria Named Global Chief Creative Officer Havas Health & You
Anomaly London Is Mini's New Lead Agency
MAD Agency Daily - Wednesday, May 20, 2020
New Media Business Volume Falls 51% In Q1, Slowdown Cited
Joan Creative Launches Production Studio, Taps Daniel Marin To Run It
How Independence Helped Hanson Dodge Successfully Navigate COVID-19
WPP CEO Read Shares The Holding Company's Reopening Strategy
BitPanda Exploits COVID-19 Restrictions In French Campaign
Lexus Debuts Post-Pandemic Ads
Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19
Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
Anticipating Pent-Up Demand, Vegas Reminds Tourists It Will Be Open Soon
Publicis Groupe Garners More GSK Business
MAD Agency Daily - Tuesday, May 19, 2020
4As Appoints R/GA's Wacksman Board Chair
New Miller Ads Fete High Life In Pandemic Time
Silly Agency Diversions In The Time Of COVID-19
Just Taps Brian Jones For Senior Role
ANA Report Finds Most Marketers Have Supplier 'Diversity' Programs, About Half Impact Marketing/Ad Services
Nutro Salutes Exhausted Dogs
Leadership Change At WPP Italy: Simona Maggini Named Country Manager
Not Wearing Pants? No Problem When You Go For An Oil Change At Take 5
Wren: Most Omnicom Employees Will Continue To WFH 'In Some Way' After Office Reopenings
HLK Wins Bayer Assignment
MAD Agency Daily - Monday, May 18, 2020
Publicis New York's Andy Bird On Creativity In The Age of COVID-19
Omnicom's Three-Phase Return To Office Plan
This Week's IPG 'Floor 9' COVID-19 Podcast: UM Team Unveils 'Demand Forecaster'
Has The Virtual Office Finally Come Of Age?
Madison Avenue Vs. The Keyboard Warriors
Get Recovery Ready: What Brands Should Prepare Now and Next
Initiative Kisses Revlon Goodbye, There's A RedHouse Over Yonder
Google's Chrome To Block Resource-heavy Ads
MAD Agency Daily - Friday, May 15, 2020
Publicis Groupe Wins Sephora NA Assignment
Almond Board Of California Targets Twitch Gamers
How The Pandemic Is Revolutionizing Retail (And How Brands Can Use Media To Thrive)
Google Cloud Creates Clear Path For Cloud Services With VMware
Restaurant Employees To Benefit From This Year's National Slider Day Celebration
Influencers Sing Their Support For Ad Council's Mental Health Initiative
« Previous Entries