MediaPost Agency Daily Editions for September 2023
MediaPost Agency Daily - Friday, Sept. 29, 2023
Havas, Mirakl Partnering On New Retail Media Network
Comedians Rally To Support Gun Violence Prevention
MullenLowe Adds Regional Presidents, Chief Culture Officer
Bacardi Spooks Rum Lovers For Halloween
X Cuts Election Integrity Staff, After Promising Expansion
MOCEAN Selects Wong For COO Post
As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
Making The Future Of Advertising More Human
Getting Ahead During Macroeconomic Uncertainty: Lessons From Startups
Financials Have You Stressed? Meet Bill
Honda Keeps Dreaming In Brand Effort
TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
MediaPost Agency Daily - Thursday, Sept. 28, 2023
OMG Prevails In $600 Million Uber Media Review
Media Buying Firm Polaris Debuts, Updates Playbook For Democratic Campaigns
DPAA Opens London Office, Appoints Waldron To Lead EMEA Ops
Postmates Touts 'Brain' Sensations From Delicious Foods
DoubleVerify And Outbrain Partner On Pre-Bid Fraud Avoidance Tools
Advertisers Admit Falling Short On Optimizing Converged TV
Trick Question: When Is The Worst Media Buy Actually The Best?
3 Strategic Questions Any Marketing Executive Should Answer
Why Tonight's Republican Debate Doesn't Matter
Assembly MENA Wins Virgin Mobile UAE Media Account
MediaPost Agency Daily - Wednesday, Sept. 27, 2023
Dentsu, Clients Back Expansion Of Gia Peppers-Hosted Program
CW Appoints Known As Media AOR
4C Foods Selects Quench As Lead Social Media Agency
Grey London Taps Persons As President
Basil Hayden Extends Whiskey Line, Debuts New Flavor
Pro Golf Sponsor Elijah Craig Bourbon Airs First Broadcast TV Campaign
Ad Groups Join To Define MFA Sites: Basically, They're Schlock
Microsoft Advertising Network Goes Retail
22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New Report
U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022
Hey Alli, I'm Still Waiting For Your Answer
MediaPost Agency Daily - Tuesday, Sept. 26, 2023
IPG Health Helps Clients Diversify Their Clinical Trials
BBH Sends Candy Crush Into Fantasy Realms In Debut Work
SKYY Vodka Enlists Winnie Harlow To Shake Up The Martini
Voice Cloning Tech Deployed For Literacy Campaign
Hollywood Writers, Producers Reach Tentative Deal
WFA Finds Media Taking A Backseat In Setting AI Strategy
Zenith Taps Magna's Finnerty As Chief Investment Officer
Online Video Is Most Preferred Ad Medium Among Marketers
Talk To Me: Ad Industry Turns AI Strategies Conversational
The State Of The Media Planning & Buying Union (Um, What Union?)
Klick Health Expands London-based EMEA Leadership Team
MediaPost Agency Daily - Monday, Sept. 25, 2023
Team One's Legacy Lab Seeks Talented Change Agents For Scholarship
Green Giant Utilizes Corn Kid To Promote Vegetables
Uber Supports Ukraine And Its Drivers In New Campaign
Yahoo Advertising Joins Key Partners To Optimize CTV Ads
Wunderman Thompson Reveals New AI-Driven Ad Testing Tool
Kelce Bros. 'Fuel' Up On Chunky Soup
OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
Horizon Taps MMB's Lukas As SVP-Human Intelligence
He Isn't Dead, Yet
Apple, Get The Message?
MediaPost Agency Daily - Friday, Sept. 22, 2023
GroupM's Wavemaker Takes H1 Global New Biz Crown
Havas Wins Shell Media Account Amid Protests Against Agencies Promoting Fossil Fuels
ChatIPG: Mediabrands Reboots Tech, Data Stack Under A Global Kinesso Brand
Renowned Chocolatier Chef Savors Baileys Newest Liqueur
Sparkling Ice Selects RTO+P As AOR, MRM For Media
Nishimura Returns To Innocean USA As Chief Digital Officer
Weathering Climate Change: What Ad Buyers Can Do About It
Serviceplan Wins Global Marketing Account For Lufthansa
MediaPost Agency Daily - Thursday, Sept. 21, 2023
Spafax Flies AdConnect, New Media-Buying Tool
WPP OpenMind Wins $650 Million Nestle European Media Account
Malfy Encourages Consumers To Imbibe An AR 'Escape'
Google To Let Advertisers Converse With AI-Based Ad Platform
TBWA\Helsinki Taps Pineda As CCO
Stagwell To Help Commercialize RealClearPolitics During '24 Election Cycle
Cannes Lions Parent Ascential's Shares Trading Up On News Of New Strategic Options
MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
Louisville Slugger's 'Silver Standard' Campaign
MediaPost Agency Daily - Wednesday, Sept. 20, 2023
Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
Back Market Sends Up Apple In 'New' Activations
New 4A's Partnership To Help Agencies Reduce Carbon Footprints
McCollum To Create New Raptive Revenue Streams As EVP, Innovation
Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
Elon Musk May Put X Behind A Paywall
Google Quietly Raised Ad Prices To Meet Targets
Media Buyers Urged To Replace Duration Of Attention With Probability
Rob Reilly And Friends Scream Creativity In New Podcast
American Family's New 'Life's Better' Ads
Outer Retains adQuadrant As Digital AOR
MediaPost Agency Daily - Tuesday, Sept. 19, 2023
S4 Capital Shares Fall 21% On Downgraded Full-Year Outlook
Argonaut Named Creative AOR for Codigo 1530
Peet's Coffee Positioned As The Real Deal
Brainlabs Secures 'Landmark' Investment From Falfurrias Capital Partners
Sofology Awards EssenceMediacom Its Digital Brief
Magna Boosts U.S. Ad Outlook For 2023, 2024
Societal Issues Worldwide Show Up In Search And Performance
Network TV's Double Whammy: Flat Pricing, Declining Supply
Amazon Ads Targets Small Business Owners With New Campaign
MediaPost Agency Daily - Monday, Sept. 18, 2023
Mannings Score With King's Hawaiian Slider Sunday
Havas Chicago's Stark Reminder About The Nation's Alarming Suicide Rate
M&C Saatchi Reports 7% Drop In First Half Organic Revenue
Le Truc Names Neumann Chief Creative Officer
Jones Does Double Duty As CFO-COO For Pinnacle Advertising
Walmart Brings Storytelling To Search Via Sponsored Videos
Elephant To Redesign Domino's Digital Ordering System
Byron Allen Bids $10B For ABC, Other Disney Nets
Why Television Reach Is Poised To Strike Out
LinkedIn Should Be Rebranded LinkedSpam (Or SpamIn)
Media And Marketing Execs Raise Record Amount For Annual Cancer Benefit
Google Ad NFL Kickoff Eyes New Lens For Search
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