Real-Time Daily Editions for July 2014
Real-Time Daily - Thursday, July 31, 2014
Twitter Making Mo' Money From Mobile, MoPub
GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
Beacons, Beacons, Everywhere Beacons
Medialets Now Lets Media Buyers Attribute Mobile Conversions
3 Emerging Best Practices For Finding Your Audience
Rubicon Stock Up 25% After Strong Q2 Earnings Report
Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
Audience Targeting Firm Dstillery Raises $24M
China's Pending Digital Transformation
Ad Exec Suhaila Suhimi Hobba Joins AOL Agency Development Team
Palantir Buys Poptip, Ups Brand Data Capacity
Yahoo Launches Upgraded Yahoo Finance App
Subway Leverages Fogle Cameo In 'Sharknado 2'
Advertisers Advised On Data Rights With Trading Desks
Real-Time Daily - Wednesday, July 30, 2014
It's The Golden Age Of Audience Data, Stupid
Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
GroupM And The (Not-So) Hidden Power Of Scale In Open RTB
Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Marketers Need More Programmatic Expertise
Retargeting On Facebook: Mobile Gives More Bang For The Buck
Twitter On Solid Ground To Continue Growth After World Cup
Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
LA Ad Tech Mixes It Up With OMMA LA
UK-based Admedo Raises $2M
Dunkin' In Multi-Element 'Shark Week' Partnership
Advertisers Advised On Data Rights With Trading Desks
Real-Time Daily - Tuesday, July 29, 2014
Shaping The Programmatic Marketplace (With The Lights Off)
Havas Inks Deal With AOL To Use New Programmatic Platform
Three Phases Of Development For Premium Programmatic: Software, Data, Platform
The Trade Desk Expands In Asia, Opens Shops In Japan & Korea
Digital Ad Revenues Rather Than Paywall Will Drive Digital Growth For Trinity Mirror
Lord & Taylor, Hudson's Bay Go Big on Beacons
dmg Appoints Leon As CTO
Horizon Media Rolls Out Programmatic Divison 'HX'
Heineken Enlists Fred Armisen
Real-Time Daily - Monday, July 28, 2014
Facebook's Q2 Success Means FBX May Not Go Mobile
AOL Names Martinez Global Head Of Video Sales
The Battle For Programmatic Transparency
ChoiceStream Receives First Funding Since Switch To DSP Model, Raises $7.5M
It's All TV, Isn't It: A Rumination
Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
Hyperbabble Of The Day
How to Extend The Shelf Life Of Large Volumes Of Branded Content
Watch This: The 'Kids' Weigh In On M-Ad Formats
Advertisers Questioning Trading Desk
A Programmatic Primer
This Twitch Thing Is Going to Be Big -- In Fact, It Already Is
Forrester: Cross-Channel Sales To Reach $1.8 Trillion
Real-Time Daily - Friday, July 25, 2014
The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
To Regulate Or Not To Regulate, That Is The Programmatic Question
xAd Appoints Gregg As Head Of Direct & Programmatic Sales
MediaMath Opens Office In Paris
LinkedIn's Direct Sponsored Content Allows Brands To Personalize Messages
IgnitionOne Redesigns DMS Analytics With Focus On Heat Maps, Speed
FBX: Where Does It Go Now?
Ad Exchanges Unclothed
Stop Eating The Burritos
Dark Pools, Velvet Ropes And Texas Hold'em, Oh My
RTB Panelists Address Lag Between Tech And Creative
Viewability Standards Aren't Standardized
Razorfish Media Chief Rips "Dark" Private Ad Exchanges
Real-Time Daily - Thursday, July 24, 2014
What's A Math Man's Data Capacity?
WideOrbit Gets Serious About Programmatic, Buys Ad Tech Provider Admeta
The Simple Side Of Programmatic
Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned
BlisMedia Appoints Ex-Amobee Co-Founder Dewhirst President
Hyperbabble Of The Day
Omnicom Posts Best Organic Growth In Almost 3 Years
When It Comes To Programmatic, Native Can't But Content Can
NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'
Listen Up! The Digital Audio Channel Is Still A Missed Opportunity
Real-Time Daily - Wednesday, July 23, 2014
Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
AOL UK Lifts Lid On Programmatic, Puts 100% Of Reserved Inventory Into DSP
What The NBA Champions Can Tell You About Your Programmatic Media Plan
AudienceScience Bridging Programmatic's Supply & Demand Gap With Open API
Beyond Viewability: Using Metrics Before, During and After Campaigns
LinkedIn Acquires Bizo, Expands Business Marketing, Advertising Support
Mad Robots, Farcical Digital Experience: Retargeting Runs Amuck
Nexage, Matomy, Others Partner With AppAudience For Mobile Data
Hillshire Taps Beacons: 20X Purchase Intent Increase
adMarketplace Taps Tolson From GroupM Next
Frustration with Premium Display? Focus on the "why"
BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account
Speed-Dating Is The Tinder Of Innovation
Tremor Video Names Ex-Yahoo Director Hunt Head Of Programmatic, EU
Real-Time Daily - Tuesday, July 22, 2014
Viewability Problem Becoming More Viewable
Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Tremor To Run PSA Campaign Promoting Video Viewability Standards
Investors Show Intentions Via $22.7M Series C Round For Intent Media
MediaMath To Make 4 World Trade Center Its New Home
Dstillery To Open Dallas Office, Names Cushman CRO
Active International Bets On Programmatic With Appointment Of Izenman As CDO
Centro Taps M&A Vet As CFO
Domino's Branding More Than Pizza
Mobile-First Media Requires Mobile-First Creators
Real-Time Daily - Monday, July 21, 2014
Let Your Pixels Do The Stalking, DataXu Lets Brands Shop The YP Way
Marin Varies Ads Automatically As Product Feed Data Changes
IPG's Financial Shape: 'The Best It's Been In Years,' CEO Roth Says
Forbes Media Sold, Family Retains Minority Share
Rosetta Stone Campaign Makes 'Small' The Big Story
BrandSense -- Similar To Google's AdSense -- Will Help Premium Programmatic Take Off
Review: "Storyscaping: Stop Creating Ads, Start Creating Worlds"
Real-Time Daily - Friday, July 18, 2014
Regression To The Meaning
Facebook Confirms Testing Buy Button In Ads
Twitter Launching Tool For UK Marketers To Tap In To 'Everyday Moments'
FTC Urged To Protect Consumers From Secret Psych Experiments
adMarketplace Introduces Programmatic Bids For Its Search Marketplace
Walmart Exchange Seems Like Natural Next Step
App Ad Demand Grows In China, Emerging Areas
Is YouTube Being Overrun By Shady Advertorials?
Add Big Data To Twitter's 'Everyday Moments' And You Could Go From Real-Time To Next-Time
Google Reports 22% Revenue Growth, Mobile App Indexing Could Create Major Revenue Stream
Digital Firms Should Hire More To Meet Demand
Buzzfeed Turns Pinterest Into Massive Traffic Driver
Heineken Helps Twitters Users Decide @wherenext
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