Real-Time Daily Editions for July 2014
- Real-Time Daily - Thursday, July 31, 2014
- Twitter Making Mo' Money From Mobile, MoPub
- GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
- Beacons, Beacons, Everywhere Beacons
- Medialets Now Lets Media Buyers Attribute Mobile Conversions
- 3 Emerging Best Practices For Finding Your Audience
- Rubicon Stock Up 25% After Strong Q2 Earnings Report
- Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
- Audience Targeting Firm Dstillery Raises $24M
- China's Pending Digital Transformation
- Ad Exec Suhaila Suhimi Hobba Joins AOL Agency Development Team
- Palantir Buys Poptip, Ups Brand Data Capacity
- Yahoo Launches Upgraded Yahoo Finance App
- Subway Leverages Fogle Cameo In 'Sharknado 2'
- Advertisers Advised On Data Rights With Trading Desks
- Real-Time Daily - Wednesday, July 30, 2014
- It's The Golden Age Of Audience Data, Stupid
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
- GroupM And The (Not-So) Hidden Power Of Scale In Open RTB
- Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
- Marketers Need More Programmatic Expertise
- Retargeting On Facebook: Mobile Gives More Bang For The Buck
- Twitter On Solid Ground To Continue Growth After World Cup
- Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
- LA Ad Tech Mixes It Up With OMMA LA
- UK-based Admedo Raises $2M
- Dunkin' In Multi-Element 'Shark Week' Partnership
- Advertisers Advised On Data Rights With Trading Desks
- Real-Time Daily - Tuesday, July 29, 2014
- Shaping The Programmatic Marketplace (With The Lights Off)
- Havas Inks Deal With AOL To Use New Programmatic Platform
- Three Phases Of Development For Premium Programmatic: Software, Data, Platform
- The Trade Desk Expands In Asia, Opens Shops In Japan & Korea
- Digital Ad Revenues Rather Than Paywall Will Drive Digital Growth For Trinity Mirror
- Lord & Taylor, Hudson's Bay Go Big on Beacons
- dmg Appoints Leon As CTO
- Horizon Media Rolls Out Programmatic Divison 'HX'
- Heineken Enlists Fred Armisen
- Real-Time Daily - Monday, July 28, 2014
- Facebook's Q2 Success Means FBX May Not Go Mobile
- AOL Names Martinez Global Head Of Video Sales
- The Battle For Programmatic Transparency
- ChoiceStream Receives First Funding Since Switch To DSP Model, Raises $7.5M
- It's All TV, Isn't It: A Rumination
- Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
- Hyperbabble Of The Day
- How to Extend The Shelf Life Of Large Volumes Of Branded Content
- Watch This: The 'Kids' Weigh In On M-Ad Formats
- Advertisers Questioning Trading Desk
- A Programmatic Primer
- This Twitch Thing Is Going to Be Big -- In Fact, It Already Is
- Forrester: Cross-Channel Sales To Reach $1.8 Trillion
- Real-Time Daily - Friday, July 25, 2014
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
- To Regulate Or Not To Regulate, That Is The Programmatic Question
- xAd Appoints Gregg As Head Of Direct & Programmatic Sales
- MediaMath Opens Office In Paris
- LinkedIn's Direct Sponsored Content Allows Brands To Personalize Messages
- IgnitionOne Redesigns DMS Analytics With Focus On Heat Maps, Speed
- FBX: Where Does It Go Now?
- Ad Exchanges Unclothed
- Stop Eating The Burritos
- Dark Pools, Velvet Ropes And Texas Hold'em, Oh My
- RTB Panelists Address Lag Between Tech And Creative
- Viewability Standards Aren't Standardized
- Razorfish Media Chief Rips "Dark" Private Ad Exchanges
- Real-Time Daily - Thursday, July 24, 2014
- What's A Math Man's Data Capacity?
- WideOrbit Gets Serious About Programmatic, Buys Ad Tech Provider Admeta
- The Simple Side Of Programmatic
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
- Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned
- BlisMedia Appoints Ex-Amobee Co-Founder Dewhirst President
- Hyperbabble Of The Day
- Omnicom Posts Best Organic Growth In Almost 3 Years
- When It Comes To Programmatic, Native Can't But Content Can
- NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'
- Listen Up! The Digital Audio Channel Is Still A Missed Opportunity
- Real-Time Daily - Wednesday, July 23, 2014
- Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'
- AOL UK Lifts Lid On Programmatic, Puts 100% Of Reserved Inventory Into DSP
- What The NBA Champions Can Tell You About Your Programmatic Media Plan
- AudienceScience Bridging Programmatic's Supply & Demand Gap With Open API
- Beyond Viewability: Using Metrics Before, During and After Campaigns
- LinkedIn Acquires Bizo, Expands Business Marketing, Advertising Support
- Mad Robots, Farcical Digital Experience: Retargeting Runs Amuck
- Nexage, Matomy, Others Partner With AppAudience For Mobile Data
- Hillshire Taps Beacons: 20X Purchase Intent Increase
- adMarketplace Taps Tolson From GroupM Next
- Frustration with Premium Display? Focus on the "why"
- BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account
- Speed-Dating Is The Tinder Of Innovation
- Tremor Video Names Ex-Yahoo Director Hunt Head Of Programmatic, EU
- Real-Time Daily - Tuesday, July 22, 2014
- Viewability Problem Becoming More Viewable
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
- Tremor To Run PSA Campaign Promoting Video Viewability Standards
- Investors Show Intentions Via $22.7M Series C Round For Intent Media
- MediaMath To Make 4 World Trade Center Its New Home
- Dstillery To Open Dallas Office, Names Cushman CRO
- Active International Bets On Programmatic With Appointment Of Izenman As CDO
- Centro Taps M&A Vet As CFO
- Domino's Branding More Than Pizza
- Mobile-First Media Requires Mobile-First Creators
- Real-Time Daily - Monday, July 21, 2014
- Let Your Pixels Do The Stalking, DataXu Lets Brands Shop The YP Way
- Marin Varies Ads Automatically As Product Feed Data Changes
- IPG's Financial Shape: 'The Best It's Been In Years,' CEO Roth Says
- Forbes Media Sold, Family Retains Minority Share
- Rosetta Stone Campaign Makes 'Small' The Big Story
- BrandSense -- Similar To Google's AdSense -- Will Help Premium Programmatic Take Off
- Review: "Storyscaping: Stop Creating Ads, Start Creating Worlds"
- Real-Time Daily - Friday, July 18, 2014
- Regression To The Meaning
- Facebook Confirms Testing Buy Button In Ads
- Twitter Launching Tool For UK Marketers To Tap In To 'Everyday Moments'
- FTC Urged To Protect Consumers From Secret Psych Experiments
- adMarketplace Introduces Programmatic Bids For Its Search Marketplace
- Walmart Exchange Seems Like Natural Next Step
- App Ad Demand Grows In China, Emerging Areas
- Is YouTube Being Overrun By Shady Advertorials?
- Add Big Data To Twitter's 'Everyday Moments' And You Could Go From Real-Time To Next-Time
- Google Reports 22% Revenue Growth, Mobile App Indexing Could Create Major Revenue Stream
- Digital Firms Should Hire More To Meet Demand
- Buzzfeed Turns Pinterest Into Massive Traffic Driver
- Heineken Helps Twitters Users Decide @wherenext
