Real-Time Daily Editions for 2014
Real-Time Daily - Thursday, April 3, 2014
Rubicon Day 1: Encouraging Potential Ad Tech IPOers?
SiteScout Rounds Out RTB Platform With Addition Of Online Video
Tale Of Two Ad Tech Cities (SF & NYC): Duality, Revolution & Resurrection
Marketron To Give Radio Broadcasters A Piece Of The Programmatic Pie, Taps Jelli
Programmatic Changing Industry Business Models
This April Fools' Joke Is Not On Google
Boston Ad World No Longer An Old Boys Club
Rocket Fuel Opens New Worldwide HQ In Redwood City
Tremor Video Names 2 Enterprise Sales Regional Directors
Image-Sharing Site Imgur Raises $40 Million, Ups Product Development
MediaMath Names Reed Managing Director, EMEA
Twitter Buys SecondSync
Real-Time Daily - Wednesday, April 2, 2014
What's In A Ranking? Semantics, Apparently
AOL Elevates 2 Adap.tv Execs Within Platforms Unit, Gabriner To Lead ONE
Brands Are Missing Advertising Opportunities During the Year's Most-Watched Events
Over 60% Of Online Ads Were Viewable In 2013
What's The Value Of Data When Everyone Wants It?
Run Taps Former Undertone, Havas Execs
World Cup Up Next For Real-Time Marketers
Google Doubles Down On Nielsen, Brings Ratings Into DoubleClick
WPP's Kantar, Twitter Strike New Research Accord
Varick Media Management; John Prendergast and Hank Caulkins
BrightRoll; Andy Mitchell
Real-Time Daily - Tuesday, April 1, 2014
MRC Lifts Viewability Advisory, But Disparities Still Exist Among Video Measurement Vendors
ANA/Forrester Find Only Half Of Marketers Using Programmatic
'Premium' Programmatic's Three Roadblocks
GfK Strikes Deal With Big 3 DMPs, Offers Key MRI Segments For Online Targeting
Hyperbabble Of The Day
MRC Explains Waiting Period For Video's New 2-Second Rule
Programmatic Trends: Retail Down, Travel Up In Q1
Time Using First-Party Data For Programmatic
BoSox Team Up With SapientNitro To Boost Digital Presence
New York's Korey Kay Has Closed Its Doors
Real-Time Daily - Monday, March 31, 2014
Ad Tech Requires Different, Not Fewer, Agency Folk
Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency
The Ins And Outs Of Buying Media Via RTB
VivaKi Bringing 'Native' To AOD Trading Desk
PubMatic's Goel: Programmatic Opportunities Will Only Grow
Epom Raises $7 Mil To Enter U.S., Partners With 10 DSPs
Microsoft Launches Pre-Roll Network
Has Social Media Killed Creativity?
Real-Time Daily - Friday, March 28, 2014
Neuroplastic Fantastic Brand Lovers
DataXu Encouraging Agencies To Build In-House Trading Desks
Mediations On Agency Disintermediation
Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
CPXi Raises $30 Million, Promotes Hirsch To President
Building Ad Platforms: Will Digital Ad Tech Absorb TV Ad Biz (Before TV Can Build Ad Tech to Absorb Digital)?
Yahoo Has Become A Litter Box For Online Advertising
Microsoft Launches Programmatic Video Ad Network In UK
Real-Time Daily - Thursday, March 27, 2014
Hubspot Tops Another Marketing Automation List
AOL To Mesh Ad Tech Stack Into 'One' Platform
Mobile Ad Tech's Dirty Secret: Your Campaigns Run On Performance & Premium Without You Knowing
TubeMogul Files For $75 Million IPO
Audience Targeting Changes TV Advertising
Mindshare, BuzzFeed Form Real-Time Pact
David Droga Has a Justine Saco-Like Moment While En Route To Australia
ReactX Gives Buyers Access To 'High Impact, Custom' Ads Via RTB
BrightRoll Hires New Managing Director For Europe Biz
Forget Patch, AOL Is Now Advertising Company
Real-Time Daily - Wednesday, March 26, 2014
Something's In The Water Down Under: Real-Time With AdRoll, AppNexus, RadiumOne Execs On Recent Moves Into Australia
Future Combines Central, Digital Agencies
The Future of Online Publishers: Three Key Trends
The Rubicon Projection: A Successful IPO
HubSpot Launches Signals As iOS App, Hires VP Of Growth
The Forewearable Future
Turn Strikes First Mobile, Video 'Deal ID' Partnerships
Ebuzzing, Teads Merge, Headed For NASDAQ In 2015
Augmented Reality: A New View Of The World
Acura Goes Real-Time For NCAA Basketball
Next View Ventures Hires HubSpot Exec Jay Acunzo
Real-Time Daily - Tuesday, March 25, 2014
Can Live TV Be Altered By Real-Time Viewer Feedback?
European Ad Platform YD Names Triscari New CEO
MyBuys Puts Money Where Mouth Is With New Display Ad Platform
Coull Names Melisaratos Global Head Of Programmatic Ad Operations
Trademob Taps Genzlinger As CEO
Adobe's Mobile Services Support iBeacon, Predictive Tools
Demandbase Raises $15 Million
OgilvyOne Appoints First Chief Technology Officer
Telltale Signs of Incumbent-Biased Briefs
Automation 'Not Just For Nerds' Anymore
Programmatic Market Must Earn Trust From Publishers, Marketers
Real-Time Daily - Monday, March 24, 2014
76% Of Advertisers (And Rising) Use Real-Time Marketing
Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
AdRoll Launches Book On Retargeting: Q&A With President Adam Berke
More Devices, Less Divisive: Supply Chain Taps Into Tapad
Turn Partners With European SSP StickyAds.tv For Video Inventory
Criteo's Follow-On Offering Set At $45 Per Share
4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement
Window to Premium Programmatic to Open
Crashing Twitter
Real-Time Daily - Friday, March 21, 2014
TV Making Second Screens Work For it
TubeMogul Offers Video Viewability Tool For Free
Direct, Upfront and Guaranteed: Navigating the Inventory Landscape
Casale Media Adds 5 Execs To New York Office
Looking At Media Automation
Lenovo Partners With Unified For Social Advertising
So Close, You Can Almost See It: Viewability
Twitter At 8: Still A Challenge To Marketers...And To This Old Fart
Enplug Wins 4A's 'Startup Showdown'
Jana Unveils Mobile Ad Platform For Emerging Markets
IAB Releases Primer On In-Image Ads
« Previous Entries
Next Entries »